/PRZWT/ The growth of the HVAC industry has slowed down, and the focus of market competition is shifting from scale expansion to value deepening. How to build sustainable competitiveness has become a common issue for the industry. Against this backdrop, on February 7th, Haier held the 2026 annual launch conference for the domestic commercial market of large HVAC products, and provided a clear answer: Build a large HVAC ecosystem and achieve comprehensive leadership from individual products to integrated solutions.
At the meeting, Wang Xiaqiang, the General Manager of Haier HVAC Commercial Domestic Market, systematically expounded the core strategy for 2026: Haier will break through the existing organizational boundaries, leveraging its leading market share advantages in eight categories such as magnetic levitation air conditioners, IoT multi-split air conditioners, self-cleaning air conditioners, and electric heating and combustion, and concentrating on its HVAC resources to initiate a new stage of value competition centered on user scenarios.
Upgrade the integrated solution for users: from energy-saving individual products to comprehensive energy systems
Nowadays, user demands are constantly upgrading. Energy conservation cannot be achieved by a single efficient device alone; instead, it relies on the collaboration and optimization of the entire HVAC system. Based on this, Haier Large HVAC takes the actual scenarios and demands of users as the starting point, focuses on the two core aspects of AI intelligence and low-carbon energy conservation, and has achieved a fundamental leap from "selling individual products" to "providing solutions".
At the implementation level, Zhang Meng, the General Manager of Haier HVAC Commercial User Solutions, further shared the innovative solutions tailored for large-scale building scenarios. He highlighted the industry's first AI multi-split air conditioning solution, which not only enhances energy efficiency and operational capabilities through AI technology, but also introduces upgraded solutions for specific scenarios such as renovation and transformation, photovoltaic direct current, water source application, and comprehensive systems, aiming to open up new growth avenues.
Make HVAC operations effortless for customers: Connect the entire process and build a supporting ecosystem
To fulfill the commitment of "enabling customers to easily manage commercial HVAC systems", Haier is striving to establish a seamless "scheme → delivery → maintenance" service system throughout the entire process. Wang Xiaqiang emphasized that future competition is not only about product competition, but also about the competition in overall service experience and operational guarantee capabilities. Haier will significantly reduce the decision complexity and management burden for customers in commercial HVAC projects through process integration and digital tools.
To this end, Haier carried out in-depth internal capability integration. Liu Fangxin, the general manager of the Large HVAC Department of Haier Home Appliance Qingdao Branch, explained that the company will fully integrate the three business segments of commercial HVAC, residential HVAC and engineering hot water in terms of R&D, products, solutions, manufacturing and organizational structure, forming an integrated support platform for technology sharing and resource complementarity, thereby creating an integrated service capability for users.
As the HVAC industry enters a new cycle of competitive saturation, Haier Large HVAC is building on its solid product capabilities with the "Eight Firsts" as the foundation, and using the "All-Scenario Ecosystem" as the strategic engine to elevate the industry's value from hardware sales to sustainable energy services and in-depth operations. This provides a clear "Haier path" for the high-quality development of the commercial market.
