/PRZWT/ Looking back at the "14th Five-Year Plan" in early 2026, among the surging waves of China's lubrication industry, the rise path of China Petroleum Lubricants Company (Kunlun Lubricants) stands out particularly prominently.
Kunlun Lubrication has always been committed to providing lubrication services for Chinese manufacturing, high-end equipment, and key core technologies. From benchmarking international standards to leading the formulation of industry norms; from being a single product supplier to providing a full-chain lubrication solution – Kunlun Lubrication has, through persistence and innovation, composed a magnificent epic of self-reliance and strength of Chinese brands. As the only lubrication brand under China National Petroleum Corporation, Kunlun Lubrication has showcased the hard-core strength of Chinese manufacturing to the world. This shining "China Lubrication Business Card" has not only accompanied China's industry from catching up to catching up with others to leading the way, but also become a vivid example of the implementation of the national brand strategy.
Strategic Leadership: Systematic Layout to Solidify the Foundation for Development
Since its inception, the mission of "ensuring the smooth flow of the country's industrial arteries" has been deeply embedded in the genes of Kunlun Lubricants. After more than 70 years of continuous development, it has established a complete system covering 20 major categories and over 700 products. Its service scope has expanded from basic fields such as automotive manufacturing and construction machinery to high-end equipment fields such as wind power, nuclear power, high-speed rail, and ships, providing comprehensive support for the high-quality development of the country's industry.
Under the deployment of the new era brand leadership initiative of China National Petroleum Corporation, Kunlun Lubricants adheres to the positioning of "strengthening technology, optimizing features, and expanding scale". Through "four major measures" such as management improvement and precise marketing, it comprehensively implements "six major layouts" including brand and market, systematically integrating brand building into the entire development chain. In 2024, Kunlun Lubricants was awarded the first batch of outstanding achievements product brand award for the central enterprise brand leadership initiative by the State-owned Assets Supervision and Administration Commission of the State Council. Its brand influence remains at the forefront of the lubricant industry.
In the domestic market, Kunlun Lubricants takes a position as a "national team" in the lubrication industry. It consolidates its image as a "Chinese high-end lubricant brand" through strategies such as leveraging hotspots, achieving comprehensive coverage, and conducting targeted overseas expansion. On the international stage, "Chinese lubrication solutions" accompany "Chinese equipment" and "Chinese technology" to reach global markets, becoming an important window for the international market to understand Chinese petroleum. In the past three years, Kunlun Lubricants has seen continuous growth in sales, revenue, and profits, with its outstanding performance demonstrating the deep integration of brand building and enterprise development, and highlighting the strength of China's high-end lubricant brand.
Technological breakthroughs: Independent innovation builds strong confidence
Innovation-driven development is the fundamental driving force for progress. Kunlun Lubricants adheres to focusing on the world's scientific and technological frontiers, the economic main battlefield, and the country's major needs. It regards the research and development of key core technologies as the strategic fulcrum for brand building. It has achieved a historic leap from trailing behind to competing on par and then to leading in multiple key fields. As of now, it has successfully replaced imported products in the industrial sector for 42 varieties and 4 varieties in the automotive sector. It has overcome 25 technical challenges. By relying on self-reliance and strength in science and technology, it has firmly established the foundation for brand development.
In the field of high-speed rail, in response to the criticism that "Chinese lubricants cannot support high-speed rail at 350 kilometers per hour", Chief Scientist Fu Xisheng led the research team to rise to the challenge and successfully solved the technical problem of high-speed rail gear lubrication. This made a crucial contribution to the complete domestic production of China's high-speed rail.
Kunlun Lubrication has been providing services in the field of ultra-high voltage power transmission for 15 years. Kunlun Transformer Oil has been fully applied to 45 ultra-high voltage power transmission projects, including key projects such as the Changji to Guquan ±1100 kilovolt direct current project with the highest world standards. Currently, the market share of Kunlun Lubrication products in the ultra-high voltage market exceeds 95%, safeguarding the "power artery" of the country with outstanding performance.
In the emerging industries, closely following the industrial transformation trend of the "dual carbon" goal, Kunlun Lubricants has continuously made breakthroughs in the fields of wind power, nuclear power, and new energy. Since 2002, it has started the research and development of wind power lubricants and has continuously updated and improved them as China's wind power industry has developed.
A historic breakthrough has been achieved in the standard-setting process. For a long time, China's engine lubricant standards have followed the API standards of the United States. Kunlun Lubricants, in collaboration with the China Internal Combustion Engine Society and other units, established the China Standard Development and Innovation Alliance for Engine Lubricants, fully committed to building an independent standard system. In 2025, Kunlun Lubricants was the first to respond to the "first-mover economy" call and successfully live-streamed the release of "China's First Diesel Oil D1 Standard" in the studio of CCTV, upgrading the company's independently developed achievements into an industry milestone. As of now, Kunlun Lubricants has cumulatively led the formulation and revision of 110 national and industry standards, 29 group standards, and has over 500 enterprise standards. This not only achieved a leap from "technology following" to "standard leading", but also forged a strong "brand confidence".
Quality commitment: Whole-process meticulous craftsmanship builds the foundation of trust
All along, Kunlun Lubricants has regarded quality as its lifeline. By establishing a complete quality control system from source procurement to end delivery, with its extremely reliable quality, it has become a solid partner that safeguards major equipment of the country and serves the needs of the people.
Kunlun Lubrication has been continuously providing support for major national projects, and its stable and reliable performance has earned high recognition from the industry. In the letter of appreciation, Haier Group praised: "Kunlun Lubrication, with its solid technical strength and comprehensive service guarantee, has become a vivid example of state-owned enterprises jointly serving national strategies and jointly promoting the security of the industrial chain."
Quality commitment has not only earned Kunlun Lubricants a reliable reputation in the field of high-end equipment, but has also translated into practical value in industrial and daily life scenarios. In the automotive aftermarket, through the standardized construction of terminal stores and strict quality control, Kunlun Lubricants enables millions of car owners to personally experience the reassuring promise of "Chinese quality". From safeguarding major national equipment to assisting in daily life, Kunlun Lubricants, with its consistent quality, has erected a "worthy of trust" brand monument.
Service Upgrade: Value Synergy Builds Win-Win Ecosystem
Facing market changes and the upgrading of customer demands, Kunlun Lubricants will continue to deepen its transformation from "selling products" to "providing overall solutions" in 2025. It will build a "value symbiosis" industrial ecosystem through service innovation.
With the continuous deepening of the "Lubrication Manager" service model, it has provided customized services to over 30 large industrial enterprises such as Heqing Group and Sansteel Group. By scientifically simplifying the oil product codes for equipment and optimizing the lubrication management system, it helps enterprises reduce procurement costs and minimize equipment failures, achieving a transformation from "product supplier" to "customer value co-creator". During the service provided to Sansteel Group, an average annual cost reduction of over one million yuan was achieved, becoming a demonstration case of industry collaboration and development.
Collaborative innovation and cross-border cooperation demonstrate a broad vision. Working together with Terex Corporation to overcome technical challenges, we achieved 100% domestic substitution and application of transformer oil in multiple ultra-high voltage projects; jointly with partners such as Intel and Green Cloud Map, we developed an immersion liquid, providing innovative solutions for high heat density scenarios such as data centers; in the consumer market, we created the "Kunlun Lubrication Experience Camp", using interactive forms such as oil quality testing and engine model demonstrations to enable consumers to intuitively perceive the product value, thereby establishing a value recognition and emotional connection that transcends commercial transactions.
Global Expansion: Rooted in Local Markets, Expanding Internationally
In 2025, Kunlun Lubricants, guided by China National Petroleum Corporation's "going global" strategy, focused on the "KUNLUN" global unified brand logo and actively advanced its internationalization process. They established foreign language websites, launched multilingual product manuals, formulated overseas business management methods, and standardized core business processes, strengthening the foundation for global expansion. Leveraging the global network and integrated collaboration advantages of China National Petroleum Corporation, international business continued to expand. It has successfully entered multiple important markets around the world, including Europe, South America, Africa, and Southeast Asia. Its own additive products have successfully entered the markets of Africa and the Far East. In 2025, overseas business sales increased by 29% year-on-year. It has established a "professional, reliable, and high-end" Chinese lubricant brand image in the international market, effectively promoting the brand's leapfrog development from "successful going global" to "deeply rooted".
Brand influence: Authoritative endorsement builds industry leadership.
A series of solid leaps and innovations have culminated in a comprehensive strength boost for Kunlun Lubricants, earning high recognition from national departments, industry institutions, and authoritative media. Its brand-building case was selected by the Ministry of Industry and Information Technology as a "2024 Annual Quality Enhancement and Brand Building Typical Case", and was included in the book "Leading Quality·Brand Chapter: Best Practices for Brand Building in Manufacturing Powerhouses". As an official partner of the Asian Winter Games and the World Games, Kunlun Lubricants carried out a series of themed marketing campaigns, continuously presenting its brand image on prime-time CCTV, and deeply entering the vision of hundreds of millions of people. At the same time, the brand story and hard-core strength of Kunlun Lubricants, as well as its brand narrative, have made the brand story of Kunlun Lubricants an important chapter in the Chinese industrial story.
Looking back to 2025, Kunlun Lubricants has achieved a profound brand transformation: strategic planning sets the direction, technological self-reliance builds the edge, supreme quality earns trust, and value services achieve mutual benefit. Kunlun Lubricants will stand at a new starting point and embark on a new journey. This means that this drop of "golden blood" carrying the mission of strengthening the foundation of China's industry will, with a more vigorous posture, safeguard major equipment, support the progress of the country, promote the construction of the Chinese-style modernization process, and convey a louder Chinese lubrication core value on the global stage.
