At the beginning of the new year, a bitter cold wave hit, and the "Korean Wave" in the beauty industry will once again gain new momentum. With the trends of color testing and "family care" sweeping across the country, Korean brands, with their unique charm and individual style, have occupied a position in the beauty industry and become the fashionable trend that many consumers are chasing. At this time, the beauty event - 2026 K-BEAUTY GLOW WEEK in Shanghai, hosted by the Korean Small and Medium-sized Enterprise Department and organized by the Korea Small and Medium-sized Enterprise Promotion Corporation (KOSME), will land at the 1st floor of BFC Fosun Art Center in Shanghai from January 6th to January 7th, building a splendid bridge for the exchange and cooperation between the Chinese and Korean beauty industries.
Crossing barriers, establishing a direct channel for cosmetics trade between China and South Korea
This grand event has selected over 50 high-quality Korean beauty brands, covering all categories including skincare, makeup, and personal care in one place. From the gentle skincare series featuring natural ingredients to the bold and innovative trendy makeup items... Each product embodies the atmosphere aesthetics and avant-garde concepts of Korean beauty, meticulously crafted to create the next "dominating" hit product. The event collaborates with local beauty creators and professional makeup artists specializing in makeup technology, achieving a perfect blend of "influence" and "professionalism". With just one click, it breaks through the barriers of platforms and languages, truly enabling zero-distance communication with the brand side.
Multifaceted experiences, unlocking new ways of enjoying Korean beauty products
When experiential IR meets brand roadshow, the immersive way of enjoying K-BEAUTY has received a brand new interpretation. On January 7th, invite you to approach the "Experience IR Zone", where you can discover the new gameplay of "product booth + mini IR format" on the spot. 11 Korean enterprises participating in the K-BEAUTY Creator Challenge will renovate the product experience space, no longer limited to the simple display of products, but leading consumers to experience the product strength more intuitively; there will also be makeup artists and local KOLs working together on the spot, integrating the exquisite and natural features of Korean makeup into daily life scenarios, making the brand story reach the public's attention.
From January 6th to January 7th, the K-BEAUTY GLOW WEEK will be held simultaneously in Shanghai. 50+ pop-up stores will be gathered to invite you to take trendy photos and make your own marks. You can also decode the current trends in beauty products. From display to purchase, from individuals to the general public, here you can personally experience the unique effects of Korean beauty products and feel the beauty transformation they bring. Feel free to go to the K-BEAUTY Creation Zone, direct your camera to the event site, and fully engage in shooting interviews, playful exploration, and let us take you on a "beauty" adventure to the fullest!
Move forward hand in hand, jointly draw the "new blueprint" of the beauty industry
New Year, new opportunities! The "Korean Wave" is in full swing. The 2026 K-BEAUTY GLOW WEEK in Shanghai is about to kick off with great fanfare. We sincerely invite all guests to attend the event and experience the unique charm of Korean beauty products firsthand. Let's jointly embrace the new trend of the beauty industry and write a new chapter of win-win cooperation between Chinese and Korean beauty industries!
