/PRZWT/In the process of its global layout, Haier Smart Home has always adhered to a localization strategy, empowering local users' quality life with innovative technologies. In October, Haier's three-drum washing machine officially entered the Vietnamese market. With its unique product performance, it quickly gained its first user - a Vietnamese coffee shop owner - upon its launch.
It is understood that the shop owner happened to see a Haier three-drum washing machine on the Internet. Its unique design aroused her interest, and she decided to go to the physical store in person to purchase it. To ensure smooth operation for users, the staff of Haier washing machines in Vietnam provided on-site service promptly. They not only completed the installation and commissioning of the machines but also patiently explained to the store owners the usage methods of various functions, allowing users to experience considerate and thoughtful service.
The popularity of three-drum washing machines among users is no accident, but rather based on a deep understanding of the market demands in Southeast Asia. The local area is characterized by high temperatures and humidity throughout the year, with a high proportion of multi-generational households. This has given rise to a dual demand for "categorized washing and care + efficient cleaning". In response to this, Haier's three-drum washing machine innovatively adopts a capacity ratio of "12kg large drum + double 1kg small drums". The independent circulation of the three waterways eliminates cross-contamination from the source and meets the needs of separate washing for multiple categories such as mother and baby products, underwear, and outerwear. Meanwhile, the product is equipped with a one-click quick cleaning function, which can quickly complete the entire process of washing, rinsing and dehydration, better adapting to the fast-paced local life. In addition, the product integrates high-end care functions such as essence wash and fragrance wash, and is equipped with AI smart wash, UV ultraviolet sterilization, and 95℃ high-temperature cylinder self-cleaning system, building a comprehensive high-end care ecosystem.
The launch of the three-drum washing machine is just a microcosm of Haier Smart Home's deep cultivation of the high-end washing machine market in Southeast Asia. Focusing on the high-end washing and care pain points of different users, Haier has built a high-end product matrix: in response to the large-sized household washing and care needs of large items, it has launched the L+ AI heat pump professional washing and drying integrated machine, with a 607mm super-large diameter drum that can easily accommodate curtains, down quilts, etc. Focusing on the detailed pain point of users such as "unpleasant odors caused by forgetting to take out clothes", the X series washing machines are equipped with wind cruise technology, which can replace the air inside the drum within 2 minutes to keep the clothes fresh, precisely addressing the detailed needs of high-end users. All these products are user scenario-oriented and create differentiated competitiveness through technological innovation.
The implementation of Haier Smart Home's localization strategy has brought it a significant competitive edge in the Southeast Asian market. Data shows that the market share of its high-end products has achieved a rapid breakthrough, and it has ranked first in the core price range. In the future, with the launch of more scenario-based high-end products, Haier Smart Home will further consolidate its leading position and bring local users a more quality-oriented smart living experience.
