/PRZWT/Shanghai, November 5, 2025 - Recently, Dun & Bradstreet made its appearance at the 8th China International Import Expo (hereinafter referred to as "CIIE"), marking the sixth consecutive year that Dun & Bradstreet has participated in the event. At this grand event, Dun & Bradstreet, with the core theme of "Data Linking the World", comprehensively demonstrated how it combines massive global data, advanced technologies and application scenarios by releasing solutions and products such as the "Full Chain Solution for Enterprises Going Global" and Longyicha ™, empowering Chinese enterprises to make intelligent decisions on their globalization journey.
At present, Chinese enterprises' overseas expansion has entered a "deep water zone" of meticulous cultivation, facing multiple challenges such as market insight, risk management and control, and compliance operation. Mr. Wu Guangyu, President of Dun & Bradstreet China, said at the event: "In the global market full of uncertainties, objective data is almost the only certain 'navigator'." Dun & Bradstreet has a vast global business database of enterprise information and has established the widely recognized "enterprise identity system", Dun & Bradstreet Code ®, serving over 90% of the world's Fortune 500 companies.
He also pointed out: "Dun & Bradbradshire is the first credit investigation agency for foreign-funded enterprises in China. We passed the pilot program for data export security assessment in 2023 and became one of the first foreign-funded enterprises in the country to be approved for the pilot program of expanding the opening up of value-added telecommunications services in February this year." With Dun & Bradstreet's global enterprise data capabilities and the continuous policy support of the country's opening up to the outside world, we hope to help enterprises connect global business opportunities, deepen compliance operations, defuse unknown risks, and achieve high-quality growth.
Centering on this mission, Dun & Bradstreet has continuously stepped up its efforts in the past year, achieving multi-dimensional breakthroughs in product innovation and technology application, and presenting them one by one on the stage of the China International Import Expo:
Driven by global data, we create a "full-chain solution for enterprises going global"
Dun & Bradstreet has officially launched a global data-driven end-to-end solution for enterprises going global. This solution is not a single product but an integrated system that combines Dun & Bradstreet's data resources, technical capabilities and scenario-based applications. It aims to cover everything from strategic planning before enterprises go global, business connection and risk control during the overseas expansion process, to continuous operation monitoring in the later stage. All enterprises going global can receive one-stop professional support, easily connect the global business chain, and truly achieve a "end-to-end" closed-loop empowerment.
Yuan Cheng, Director of Products and Solutions for Dun & Bradstreet China, introduced: "Our core competitiveness is far more than just the global enterprise data itself, but also lies in our profound understanding of the specific challenges and decision-making scenarios that enterprises of different industries and scales face in the process of globalization." It is precisely based on our long-term insights into business scenarios that we can transform cold data into warm and actionable business wisdom, truly empowering every key decision of our clients.
Dun & Bradstreet has launched its first C-end product, Longyicha ™, putting global data capabilities in its pocket
In global business cooperation, large enterprises often rely on their abundant resources and mature back-end systems to offer more powerful support in aspects such as marketing and customer acquisition, compliance control, and risk identification. However, a large number of small and medium-sized enterprises and individual business entities often lack decision-making reference information due to the limitations of operating costs and technical thresholds. Every business cooperation is accompanied by uncertainty and risks. For this reason, Dun & Bradstreet has officially launched its first product for a wide range of users - Longyicha ™, aiming to enable more users to access and afford global enterprise data.
Longyicha ™ covers over 850 million global enterprises, providing users with full-chain support from "enterprise inquiry" to "risk penetration" and "credit assessment". With just a smart phone, users can not only quickly query and verify the true identity and business status of overseas enterprises, but also use the "Longyicha Map" function to penetrate complex equity structures, identify potential conflicts of interest, and with the unique Dun & Bradstreet Payment Index (PAYDEX®), gain insights into the historical payment habits of target enterprises, effectively avoiding the risk of delayed payment for goods. These powerful functions, together, transform the previously "invisible and intangible" hidden risks into clear and reliable business answers, empowering users to make safer and more accurate decisions.
Deepen the collaboration between industry and research, and release the white paper "Business Data X Global Interconnection of Enterprises - Research on Data Elements Empowering Enterprises to 'Go Global and Bring In'"
During the China International Import Expo, Dun & Bradstreet and Shanghai Jiao Tong University jointly released the white paper titled "Business Data X Global Connectivity of Enterprises - Research on Data Elements Empowering Enterprises to 'Go Global and Bring In'". Under the dual challenges of the trend of anti-globalization and the tightening of global data regulation, data elements are becoming the core engine driving Chinese enterprises to go global with high quality and empowering foreign businesses to operate in China. The white paper systematically analyzes the new pattern of globalization, pointing out that data elements play an irreplaceable role in macro risk assessment, precise market reach, supply chain resilience building, and cross-border compliance management, providing full-chain decision support for enterprises to "go global" and "bring in".
With the deep integration of technologies such as artificial intelligence and cloud computing, data elements will further reshape the path of globalization. Enterprises need to embed data capabilities into the core of their strategies and adopt a new model of "data-driven + compliance protection" to deal with uncertainties. Governments and regulatory authorities also need to make good use of data to enhance governance effectiveness, jointly build a secure, trustworthy and efficient cross-border data flow ecosystem, and jointly open a new chapter in global development.
The Practice and Exploration of AI: Dun & Bradstreet Chat D&B Makes a Comeback at the China International Import Expo
At this year's China International Import Expo, Dun & Bradstreet's practical product in the field of AI - Chat D&B, the world's first generative AI interaction tool integrating Dun & Bradstreet's global enterprise data, made its debut once again. With just a simple and natural conversation, users can easily obtain the risk profile, financial information, enterprise family tree, ESG insights, etc. of the enterprise through Chat D&B, thereby helping enterprises and institutions to achieve data-enabled decision-making more efficiently and conveniently in multiple scenarios such as customer expansion, supplier management, risk and compliance decision-making, and ESG sustainable development.
In addition, Dun & Bradstreet will also host multiple thematic forums, inviting industry experts, scholars and entrepreneurs to jointly explore new directions and achievements in the integration of global business data with application scenarios in the AI era.
The China International Import Expo is an important window for China to promote high-level opening up to the outside world and also a hub where global innovation and services converge. Through this participation in the exhibition, Dun & Bradstreet not only comprehensively demonstrated its innovative strength as a pioneer in the global data industry, but also highlighted its firm commitment to deeply cultivating the Chinese market and empowering Chinese enterprises to go global. In the future, Dun & Bradstreet will continue to drive global business with data links, and work hand in hand with customers and partners to jointly write a new chapter of enterprises going global.
