/PRZWT/Shanghai, November 5, 2025 - The 8th China International Import Expo kicked off. Global clothing retailer Uniqlo, with the theme of "A Heartwarming Journey - A Heartwarming Journey", created a three-dimensional life aesthetic space at its nearly 1,000-square-meter booth. Showcasing a variety of new products making their debut, upgraded clothing technology and sustainable practices, it deeply interprets the art and science of LifeWear in adapting to life, and embarks on a "heartwarming journey" at the CIIE venue.
For many years, Uniqlo has been deeply rooted in the Chinese market, covering over 200 cities. It has always been committed to continuous innovation based on the real needs of Chinese consumers. Through individual store operation and refined regional operation, it has been constantly expanding its store network. It has not only become a popular fashion choice among young people, but also won the trust of the Chinese market with its long-termism.
Through this year's China International Import Expo, Uniqlo hopes to enable more people to understand the brand's continuous thinking on "how clothing can make life better", integrating the LifeWear concept, high-quality products and comprehensive shopping experiences into daily life, and working hand in hand with Chinese consumers to explore a warm, comfortable and sustainable lifestyle.
Art Warms the Heart! The global debut and exhibition of the KAWS, +J and other collaboration series bring art into daily life
At this year's China International Import Expo, Uniqlo presented the global debut of several collaborative series, infusing inspiration from art and life into winter daily wear, allowing more people to enjoy the fun of clothing
Uniqlo has teamed up with its new resident artist KAWS to present the global debut of its first knitwear collection. By ingeniously integrating his signature COMPANION character and "XX" embroidery details into Uniqlo's core knitwear and accessories, the collection is rich in color, comfortable and warm, making it a fashionable choice for consumers to celebrate the holiday season with personalized looks.
The "Zootopia" collaboration UT series has also made its global debut. This series is inspired by the movie "Zootopia" and incorporates new characters with distinctive features from the new movie "Zootopia 2", creating brand-new T-shirts and hoodies. It will be officially released on November 7th! To celebrate the release of this film, UTme! The customization service will also launch a brand-new series of movie-themed prints.
In addition, the autumn and winter collaboration collections of three globally renowned designers, Uniqlo U, UNIQLO:C, and UNIQLO and JW ANDERSON, have been gathered simultaneously, bringing more diverse fashion expressions and life possibilities to the autumn and winter wardrobes. The +J series also brings a special surprise. It will carefully select classic items from previous series, recreate legends, and present them in a minimalist style.
HEATTECH, PUFFTECH, and tech thermal jackets - three major clothing technology innovations and upgrades
Based on the real needs of consumers, Uniqlo continuously researches and develops innovative clothing technology fabrics, bringing clothing value and better life proposals that exceed expectations with the globally evolved LifeWear art and science
The HEATTECH thermal underwear, jointly created with the world-renowned fabric giant Toray, has sold 1.5 billion pieces worldwide. This year, it has launched the men's 9% cashmere HEATTECH Duoshu Warm series for the first time, further enriching the choices for warmth in winter. This series incorporates 9% cashmere, making it soft and skin-friendly to wear. It is nearly 1.5 times warmer than light, comfortable and warm. With masterful color matching, it achieves a harmonious unity of lightness and warmth. It can be worn as an inner layer or outer layer, adding more texture to the warmth and making winter life more relaxed and fashionable. It is worth mentioning that this year's HEATTECH series visual campaign was jointly presented by Uniqlo's global brand ambassadors Cate Blanchett and Roger Federer, jointly interpreting the extraordinary texture of warmth in winter.
In addition, the event also showcased the PUFFTECH air cotton jackets innovatively created by Uniqlo and Toray. Some of the products are filled with high-performance 3D ultra-fine hollow fibers, which are light, warm and easy to care for. This year, a new fashion vest series and several new designer collaboration series products have been launched, meeting the needs of various scenarios such as daily life and travel.
The technological warm jacket series has also been further upgraded. Seamless down jackets have launched a brand-new short silhouette, highlighting a more fashionable proportion. This series features four technological product lines: Cloud Sensation Down, "Smart" Warm Clothes, Seamless Down, and Ice and Snow Down, which carefully select high-quality down to provide reliable protection for people in different cold climates and lifestyles across the country.
Sustainable Warmth: Committed to building a new type of clothing industry, giving back to society with the power of clothing
Uniqlo integrates sustainable development into every aspect of its production and operation from three dimensions: caring for humanity, protecting the earth, and contributing to society. It is committed to creating A New type of clothing Industry called "LifeWear=A New Industry", deeply embedding the concepts of social responsibility and sustainable development in its values.
The UPCYCLING "Heart Garment Regeneration" project and hand-embroidered embroidery service of UNIqlo RE.UNIQLO STUDIO made their debut at the China International Import Expo, allowing everyone to experience sustainable fashion firsthand. The "UPCYCLING" project was initiated by Uniqlo in collaboration with Masachuka Morikawa, the founder of Studio Masachuka clothing Studio. It redesigns brand-new Uniqlo clothing returned due to minor flaws and gives them a new life. The hand-stitched embroidery service, by applying geometric patterns to the clothes, serves to repair and reinforce them, making the clothes more interesting and artistic, and thus allowing them to be worn for a longer time.
In terms of sustainable product innovation, Uniqlo has launched over 120 pieces of clothing made from recycled polyester fibers this autumn and winter. The main body fabric of many products is made from 100% recycled fabric, such as 100% recycled polar fleece products, providing consumers with more sustainable choices.
Meanwhile, Uniqlo continues to convey warmth and give back to society through the power of clothing. Uniqlo's "The Heart of LifeWear" project has decided to donate another one million pieces of clothing to the world in 2025. In China, Uniqlo has joined hands with the China Soong Ching Ling Foundation for the second consecutive year to donate 100,000 pieces of HEATTECH thermal underwear, covering more than ten provinces and regions including Chongqing, Qinghai, Yunnan and Shaanxi, bringing warmth to those in need before the cold winter arrives.
Uniqlo also continuously advocates PEACE and kindness through the "PEACE FOR ALL" T-shirt series. This series invited renowned figures and organizations from all over the world to design for love, and a portion of the sales revenue was donated to groups and organizations dedicated to wishing for peace. Since its launch in June 2022, by the end of July 2025, it has sold over 8.26 million pieces worldwide, with a cumulative donation amount exceeding 100 million RMB.
"Warm-hearted on the ground: Amplify the effect of the China International Import Expo, deepen business strategies, and Continue the 'Heartwarming Journey'
To continue the nearly 1,000-square-meter exhibition stand, Uniqlo has simultaneously brought the same style of outfits and gifts from the China International Import Expo to all its stores in Shanghai. By leveraging the continuously expanding "spillover effect" of the expo, it has achieved a smooth transformation from exhibits to products, bringing the Expo's quality items into People's Daily lives and allowing them to experience the warm atmosphere of the Expo right at their doorstep. From November 7th to November 14th, special prices are available at the Shanghai store. For selected men's and women's high-end lightweight down jackets, the maximum discount is 100 yuan. From November 7th to November 9th, customers who make a actual payment of 500 yuan or more at any offline store in Shanghai will have the chance to receive a limited edition LifeWear denim canvas bag of the same style as that at the China International Import Expo. The store also offers Double Eleven discount coupons, providing consumers with great deals and gifts.
Uniqlo is actively deepening its presence in the Chinese market, accompanying Chinese consumers in exploring a diverse and better life through regional cultural co-creation and local innovation. This year, Uniqlo has deepened its "individual store operation" strategy, focusing on regional markets. It has successively opened its first city flagship store in Southwest China - Chengdu Mixc Store and its first city flagship store in Hunan Province - Changsha Pinghetang Store. Moreover, it has continuously optimized its product structure and store experience in response to the different regional climates, consumers' living habits and cultural demands. In addition, Uniqlo delves deeper into regional cultures, paying tribute to the diverse and beautiful Chinese culture. Through various means such as the "New Life City Tour" and its special edition products, the "New Humanistic Clothing Fun City" project, and regional cultural co-creation activities, it endows clothing with a unique humanistic warmth, facilitating the utilization and inheritance of local cultures among the younger generation.
As a repeated participant in the China International Import Expo, Uniqlo has always adhered to the concept of "In China, for China", deeply cultivated the Chinese market, and actively expanded its business. In the future, Uniqlo will continue to increase its investment in the Chinese market. Through high-quality products, considerate services and in-store experiences, it is committed to extending the "heartwarming journey" of the CIIE booth into the better lives of Chinese consumers.
