/PRZWT/At fashion weeks where luxury brands dominate, sports brands are winning more and more praise.
On October 16th, the final day OF the 2026 Spring/Summer Shanghai Fashion Week, Adidas creatively presented the "POWER OF THREE" series of activities at the old Shanghai Municipal Government Building. Adidas has joined hands with renowned musicians, top dancers, cross-disciplinary artists and world-class supermodels to present an experimental street expression, presenting a unique fashion show that "was born on the field, shone on the runway and swept the streets".
This year marks the 20th anniversary of the establishment of Adidas Shanghai Creative Center (CCS). A hundred sets of creative products created by local teams were showcased on the stage of the grand show, integrating sporty performance with fashionable aesthetics. While demonstrating the power of local design, they also conveyed the brand's belief in coexistence with local creativity on the anniversary.
Lead the trend of sports fashion and contribute to Shanghai's efforts to build an international consumption center city
The "three-stripe" catwalk shone brightly in the atrium of the old municipal government building, presenting a dual charm of "Shanghai style" and "international flair". Li Xian, Ma Sichun and others made a surprise appearance, kicking off the grand show. Wang Anyu led the fashion show with a tech-savvy and fashionable outfit. Jin Chen, dressed in brown sportswear, showcased her feminine charm, while Ou Yangna, wearing a "three-striped" fashionable coat, performed a melodious cello piece, bringing the grand show to a climax. International supermodel He Cong made a stunning finale with a "three-striped" long dress... The audience is immersed in an atmosphere where avant-garde speed, Oriental sounds, street energy and cross-border art interweave, experiencing a fashion journey from retro classic sports fields to modern streets.
As a globally renowned sports brand with its Greater China headquarters based in Shanghai, Adidas has always had a "preference" for this city - it is not only a world-famous sports city but also an international fashion capital and a global consumption center. The Adidas Clover Global flagship Store, located in Anfu Road, a top-tier district in Shanghai, showcases several creative products that make their debut in China almost every month.
As a benchmark project of this year's "Shanghai Summer" International Consumption season, the 2026 Spring/Summer Shanghai Fashion Week has become an important platform for Shanghai, an international consumption center city, to lead the trend of fashion definition. This year, Shanghai Fashion Week has continuously extended its industrial chain and expanded its influence, bringing more diverse consumption scenarios and more dynamic fashion indicators to the city. Adidas has also injected fashion vitality into the pulse of the city by breaking through the boundaries of the runway.
As one OF the core carriers of the "POWER OF THREE" project, the Adidas Fashion Week's limited-time creative center, which opened from October 17th to 19th, breaks through the traditional showroom model and integrates brand history, new product previews, collaborative Spaces and interactive experiences in an integrated space.
Adidas has also innovatively adopted the "see now, buy now" model, enabling consumers to purchase and experience the same items as those on the runway at the first moment, truly achieving a seamless transition from the runway to the street.
Meanwhile, Adidas has joined hands with its partner media HYPEBEAST to create a special project. Through historical images and a "20-year Time Corridor", it reviews the evolution of Chinese street fashion culture and recreates the SUPERSTAR creative studio, allowing every participant to experience the shooting of the same style photos as the stars.
In addition, Adidas brand ambassador GALI launched his new autumn and winter collection at the event site. He created a dedicated area based on the PUFFY SHELL concept, injecting dynamic vitality into the space through the collision of music and trends.
Recreating the three stripes in China allows the world to witness the power of Chinese design
Behind Adidas' "victory" at Shanghai Fashion Week, on the one hand, the boundary between sports and fashion is becoming increasingly blurred. Adidas is one of the earliest brands to integrate sports and fashion. It has a profound accumulation and rich historical archives in both sports and fashion fields, which have become a continuous source of inspiration for product development. In recent years, from SAMBA, the retro cloverleaf jerseys to SUPERSTAR, and then to the "racing aesthetics" represented by ADIZERO EVO SL, Adidas has continuously led sports fashion.
On the other hand, from the award ceremony gowns of the 2008 Beijing Olympics to the continuously popular "New Chinese Style" series in recent years, Adidas' Shanghai Creative Center has created a series of remarkable works over the past 20 years, contributing to moments of national pride, paying tribute to Chinese cultural classics, and resonating with Chinese consumers. With an endless stream of creative energy, it has continuously ignited the brand's popularity. It has gained increasing recognition from local consumers. Many Chinese designs have also spread from China to other markets around the world.
For instance, the Future of Style(FOS) avant-garde sportswear collection, which has received much attention at this fashion show. This collection made its debut in the autumn and winter of 2024, covering various product categories such as shoes, clothing, and bags. It combines the brand's sporty genes with the urban functional style, integrating avant-garde design language and futuristic aesthetics into product design. The Avant-garde sports series is not only deeply loved by the new generation of Chinese fashion enthusiasts, but also has sparked heated discussions in the Japanese and South Korean fashion circles.
It is reported that currently, over 60% of the products sold by Adidas in the Chinese market are designed by local teams and 95% are made in China. We have firm confidence and commitment to the Chinese market. The Adidas Shanghai Creative Center, which is now 20 years old, is an important driving force for us to achieve our goals. When celebrating the 20th anniversary of CCS, Adidas' global CEO, Gurden, sent a message.
It is worth mentioning that during Shanghai Fashion Week, Gourden completed his fourth visit to China since taking office as the global CEO of Adidas. Gurden pointed out that the city of Shanghai should be incorporated into Adidas' global creative network. Shanghai's role is very unique. It is not only the base where we create and manufacture products for Chinese consumers, but also the hub that transports all our products to the global market. He said.
