/PRZWT/On October 15th, Jason Entertainment Group held its 2025 Autumn New Product launch event in Shanghai with the theme of "Heart towards Passion, Stars and Oceans". The event brought together over 400 guests, including global top IP copyright holders, investment institutions, mainstream media, and industry partners from home and abroad. They witnessed Jason Entertainment's comprehensive interpretation of its corporate development strategy and the release of multiple significant new products in collaboration with popular ips such as Disney and Dilingai. It also expanded the diversified product categories including food toys, trendy toys, and AI products.
This press conference demonstrated Jason Entertainment's IP operation strength as a leader in the IP derivatives field, as well as its strategic determination to accelerate the construction of a global IP ecosystem.
The leap from the original intention of "passion" to a global IP ecosystem
In 2019, the start-up team of Jason Entertainment, driven by "passion", incubated the Card.Fun sub-brand of the collectible Card Society, starting the market with collectible cards from "Douluo Continent". Since 2021, we have accelerated the signing of various top ips to build competitive barriers and pioneered the model of removing cards in Douyin live streaming. In 2022, it received the first round of investment from Bilibili and founded the Xtreme Arts brand. In 2023, the GOODSFUN product and store brand of Senluo Wanxiang was established. In 2024, it will receive investment from the platform and officially go global. At present, Jason Entertainment has entered its sixth year of development. The company's business has covered multiple categories such as collectible cards, TCG, Guzi peripheral products, figurines, plush toys, and toys. With the operation strategy of "IP+ product + content + channel", Jason Entertainment has become a comprehensive cultural and entertainment group with a global layout.
This press conference comprehensively dissects the strategy of Jason Entertainment Group, clarifying specific strategic goals in dimensions such as brand, IP, products and marketing, laying a solid foundation for the long-term development of the IP derivative ecosystem
Group Strategy: "Jason Entertainment" will position itself as an IP derivative ecosystem creator, deeply explore the emotional core of IP, and build a closed loop connecting consumer circles through the development of diversified products, expansion of online and offline channels, and multi-faceted integrated marketing.
- Brand Strategy: Focusing on user needs, through in-depth operation, build an IP universe ecosystem where content, products, channels and experiences are deeply integrated and sustainably evolved, and strive to become a leader in IP cultural lifestyle.
- IP Strategy: Through long-term IP operation, vertical product development, trend prediction and international IP introduction, IP value empowers products;
- Product Strategy: Explore the trend-oriented toy market represented by "MONSMOTO" and the "AI+IP" product track. Create differentiated products with unique design, high-quality functional experience and perfect service. At the same time, continuously launch innovative products that meet market trends and consumer demands.
- Marketing Strategy: Focus on boosting the sustainable growth of online business, specially create characteristic counters and zones for offline channels, optimize the customer matrix, and focus on comprehensively empowering all channels to increase conversion rates. At the same time, accelerate the layout of the Southeast Asian market to form a dual-driven development with the domestic market.
In his speech, Lin Jun, the chairman of Jason Entertainment Group, stated that Jason Group is no longer a "card company", but a "full-category IP ecosystem partner" that conducts long-term operation and vertical development around IP. Next, Jason Group will upgrade based on consumer demands and launch a series of innovative "Card 2.0" products featuring innovative gameplay, long-term in-depth operation, and mid-to-high-end collectible attributes. It will vigorously expand diverse categories such as trendy figurines, children's toys, and AI smart hardware, and officially launch a new trendy figurine brand, "TOYFANS Trendy Figurine Molecules". We hope to join hands with more copyright partners in the future and go further together.
Join hands with strategic partners to build an IP experience ecosystem and explore new development paths
At present, Jason Entertainment's IP cooperation matrix has covered over 500 ips, including popular ones such as the "Disney Series", "Disney Princesses Series", "Zootopia Series", "Time Agents", "The Bestowing of Blessings", "Ro Black's Chronicles", and "Giika".
To build a more diverse IP ecosystem, Jason Entertainment announced at the press conference that it has reached strategic cooperation with Golden Eagle Cartoon, MONSMOTO, Lingshu Animation and Prism Smart Creation, and officially signed cooperation agreements. This move marks that the cooperation model of Jason Entertainment's IP ecosystem has further extended from the development and sales of IP derivatives to all links of the entire chain, including content production and technology application, jointly exploring new boundaries of IP experience.
Ms. Jin Jin, the chairperson of Lingshu Animation, introduced the strategic cooperation model with Jason Group on the spot. She stated that this collaboration with Jason is not merely a simple IP licensing, but a deep strategic partnership. The two sides will carry out all-round IP derivative product development around the brand-new exclusive IP "Di Ling AI Zhi Mo Shui Ling Long", including customizing over 100 exclusive paintings by renowned artists for the cards, developing interactive functions such as AI card scanning to unlock hidden plots, and integrating virtual and real interaction. And simultaneously expand cooperation in multiple categories such as food and toys.
Under the new trend of "AI+IP" leading the development of the toy and IP industries, Jason and Prism Smart Creation have joined hands to bring new vitality to classic characters. Ms. Hu Qingya, the Chief AI Product Planning Officer of Prism Smart Creation, stated that Prism Smart Creation has been deeply engaged in AI technology for many years, adhering to the principle of empowering innovation with "technology + culture". This time, the joint launch of the "Aitokii IP Intelligent Agent" early education robot with Jason will help the toy industry enter a new stage of deep integration of "AI+IP". This product, through its unique "egg-swapping" gameplay, enables one-click switching of IP characters and personalized real-time interaction. It integrates Socratic dialogue education with the card knowledge system, aiming to create an AI growth companion that can think and accompany, breaking the boundaries between virtual and reality, and providing a brand-new interactive experience for children's education and growth companionship.
The diversified layout of product categories has drawn attention to trendy toys and "AI+IP" products
Jason Entertainment, with the grand ecosystem of "stars and oceans" as its blueprint, has unveiled several upcoming series of new products for the first time, and also showcased the blueprint of its new category layout. On-site, exhibition Spaces such as the "Central Command Cabin" and "Star Parade" were set up, with categories like card games, board games, millet, plush toys, stationery, cute grains, and food toys displayed in different sections. Guests not only got a close-up view of the dazzling array of products but also had the opportunity to experience the texture and functions of the products firsthand, fully and deeply experiencing the charm of the products.
Among them, children's toys represented by "MONSMOTO" aroused a warm response from the on-site guests. This new product with market competitiveness fully demonstrated its strong market potential. This is not only an update and iteration of the regular product line, but also marks a significant breakthrough for Jason Entertainment in terms of product category expansion and product line layout.
Meanwhile, the highly anticipated new products of international top ips such as the Disney Collection by Mika Pikazo series, Star Wars, and Marvel were also showcased in a concentrated manner. In October, Jason Entertainment held the "Disney Collection by Mika Pikazo Infinite Pop-up & Illustration Exhibition" in Shanghai, attracting a large number of fans and the public to visit the exhibition, participate in autograph sessions, "eat the food", and take photos, creating a craze for taking photos.
In terms of domestic IP development, following the huge success of the derivative products of the phenomenon-level domestic animation "Nezha: The Monster Boy in the Sea", Jason Entertainment has joined hands with high-quality domestic animation ips such as Delingai, Aotu World, and Cangyuantu to develop new products, precisely targeting the Z-generation group. With diversified and distinctive high-quality products, it meets the cultural confidence needs of young consumers.
It is worth noting that Jason Entertainment's self-owned IP "Kapibara - Tonkaka" series has undergone a significant upgrade - the brand has joined hands with Aitokii intelligent agent to deeply integrate AI artificial intelligence technology with IP, launching the Kaka Dr. ×Aitokii children's AI companion robot and the Kapibara Encyclopedia. Through technological innovation, we usher in a new era of IP agents, bringing IP characters to life and providing users with immersive, intelligent and companion-like IP interactive experiences.
Since its establishment in 2019, Jason Entertainment has brought consumers a number of phenomenon-level products. High-quality products are the foundation for expanding the market, while distributors, online live-streaming rooms, and key account customers are important partners that help Jason Entertainment efficiently expand its market. At the press conference, Jason Entertainment particularly commended outstanding partners who have made remarkable contributions to market expansion and clearly stated that it will join hands with global copyright holders and customers to jointly explore a broader market space through continuous product innovation, precise marketing support and in-depth channel empowerment.
Nowadays, the IP derivatives market is showing a strong growth momentum. According to the "2025 IP Collectible Toy Economy Research Report" by iResearch, it is predicted that the consumption market size of IP collectible toys in China will exceed 100 billion yuan by 2027. In recent years, domestic trendy toy brands have accelerated their overseas expansion, with regions such as Europe, America, Japan, and Southeast Asia emerging as new growth markets. As Generation Z and the new middle class become the main consumer groups, the expansion of diversified product categories has become a new path for IP trendy toy brands to achieve growth.
Against the backdrop of the sustained and rapid growth of China's trendy toy and IP derivative market, Jason Entertainment, with its clear strategic planning, strong IP resource integration capabilities and continuous product innovation capabilities, has been constantly expanding the breadth and depth of IP ecosystem cooperation. The successful holding of this new product launch event not only demonstrates the strength of its industrial ecosystem layout, but also sends a clear signal to the market: China's IP derivative industry is moving from "single product bestsellers" to a new stage of "ecological prosperity".
