/PRZWT/On October 15th, the home hardware industry witnessed a landmark cross-border collaboration: NUOMI showcased its popular product, the clothing care machine, in Luo Yonghao's "Make Friends" Tmall live stream.
This is not only a live-streaming product promotion event, but also a concentrated embodiment of Nomi's 22-year commitment to quality, demonstrating a high degree of alignment with Luo Yonghao's "carefully selected quality products" standard. It aims to break the traditional marketing model in the home hardware industry and drive the industry to move from price competition to a new development stage centered on value commitment.
Strong alliance: Cooperation based on quality consensus
The team led by Luo Yonghao has always adhered to extremely strict standards during the product selection process. The core product selection dimensions include three aspects: technical reliability, quality sustainability, and user experience. This ultimate pursuit of quality coincides with the manufacturing philosophy that NUOMI has adhered to for 22 years. Luo Yonghao has a strong influence and appeal in the fields of technology and live-streaming e-commerce. His public image of being "serious and meticulous" provides a strong endorsement of trust for this powerful collaboration.
In a market environment where the traffic dividend is fading, brands with genuine product strength are gaining market recognition. As a high-end full-house custom hardware brand, Nomi has developed a complete technology research and development system and quality management process since its establishment in 2003. With a full-house hardware ecosystem built through seven product systems, Nomi has become one of the few brands in the industry that possesses the strength to provide a complete set of light luxury integrated hardware. Its years of accumulated manufacturing heritage and quality commitment were the key factors that attracted Luo Yonghao's team to reach a cooperation agreement.
Outstanding quality: Nomi becomes the core confidence that Luo Yonghao recommends
Outstanding quality is the core confidence that enabled Nomi to win Luo Yonghao's recommendation. In terms of product research and development, Nomi continuously invests a large amount of resources in technological innovation and has improved the hardware experience with over 260 innovative patents.
In terms of manufacturing standards, Nomi takes the high standards for exports to Europe and America as the benchmark and combines the requirements of domestic home hardware standards to establish a complete quality control system. The brand spares no effort in investing in product quality. This extreme pursuit of details ensures that every product meets the highest quality standards.
In the highly competitive home hardware industry, Nomi is the only brand in the hardware industry that dares to offer the "a promise worth a thousand pieces of gold, lifetime warranty" service. It not only demonstrates the brand's confidence in product quality, but also reflects its attitude of being fully responsible to consumers.
Behind the commitment of lifetime warranty lies the support of Nomi's complete quality control system and strong technical strength. The brand has established a 7-level quality control system, invested in building a 1,500-square-meter quality inspection center and over 40 professional testing devices to ensure that all products leaving the factory meet excellent quality standards.
Innovation Leadership: Nomi collaborates with leading ips to explore industry marketing models
The collaboration with Luo Yonghao marks an important innovation in Nomi's marketing model. The home hardware industry has long relied on traditional marketing models. Nomi, by collaborating with top ips, is exploring new development paths for the industry. It serves as a bridge for direct communication between brands and consumers, enabling consumers to have a more intuitive understanding of the quality characteristics and brand value of the products.
Judging from market feedback, Luo Yonghao's recommendation provides a strong trust endorsement for terminal sales and effectively boosts the purchasing confidence of high-end home furnishing users.
From an industry perspective, this collaboration indicates that the competition in the home hardware industry is entering a new stage: establishing quality trust through top-notch products, breaking down circle barriers through IP cooperation, and reshaping the industry ecosystem with value commitments. This transformation will not only benefit the development of leading enterprises, but also drive the entire industry towards healthy competition.
Conclusion
The collaboration between Nomi and Luo Yonghao goes beyond the conventional scope of product promotion and has become an important sample for observing the transformation of China's home hardware industry. When the tide of traffic recedes, quality is becoming the real competitive barrier. This cooperation indicates that after years of development, China's home hardware industry is moving from scale expansion to quality improvement and from price competition to value creation in a new stage.
