/PRZWT/During the Spring Festival, the red New Year couplets pasted on the doors of every household continue to exude a joyful and lively "yearly atmosphere". For Chinese families, expressing their sentiments through couplets and conveying meanings through brushstrokes precisely represents their boundless expectations for the new year. To meet users' yearning for a wonderful and intelligent life, Haier's smart home has already made a significant contribution.
From January 30th to February 6th, Haier Smart Home launched a Spring Festival couplet collection activity for global users. Users from all over the world submitted their couplet works. Each couplet, filled with wisdom and creativity, contributed to the story of the mutual connection between Haier Smart Home and its users. This was a demonstration of Haier Smart Home providing an all-round smart living experience to over 130 million users worldwide, and it was also a powerful evidence of the comprehensive implementation of the smart home strategy.
The integration of tradition and wisdom skillfully interprets the beautiful connotation of "home"
How can we make users express their true feelings about a smart life directly? Haier's smart home solution found a way to do this during this Spring Festival. By leveraging the auspiciousness of the New Year, it seamlessly combined the traditional form of couplet creation with the new and trendy experience of smart living, allowing users to freely express and create.
There is no need to go through complicated product instructions or read dull usage reviews. The combination itself is the most direct "user experience". From the artistic conception of "hidden spring flavors in the smart box", one can understand the "freshness" of Haier's full-space fresh-keeping refrigerator; from the ease of "lightly waving to dispel the stove aroma", one can appreciate the "intelligence" of the smart stove; from the convenience of "a single fingerprint scan brings good fortune", one can feel the "stability" of the intelligent door lock; from the elegance of "screen activation, filling the room with spring fragrance", one can unlock the "cleverness" of full-home intelligent control...
The event is just a form; the core of Haier's smart home is always "home". By using couplets to build a bridge for deep communication with users, what users say and write actually reflects their genuine expectations for a smart life. And Haier's smart home is turning these expectations into reality: whether it's smart management of food ingredients, eliminating the problem of smoke from cooking, or making laundry, sweeping, and dishwashing easier and freeing up hands, all of these are the daily experiences that it is currently allowing users to enjoy.
Behind the recognition from over 100 million users lies the comprehensive implementation of the smart home strategy.
The latest data shows that Haier's smart home has a cumulative global user base of over 130 million, with monthly active users exceeding 13 million and connected devices reaching over 100 million. This set of data represents users' recognition of the smart and wonderful life brought by Haier's smart home. Corresponding to this recognition is the comprehensive implementation of the smart home strategy. Through the association recruitment activities, Haier's smart home has also quietly completed an assessment of the breadth and depth of the implementation of the smart home.
From a broad perspective, Haier's smart home solutions have benefited people all over the world. For instance, the "Zhongying White Couple" who created bilingual couplets, drew their creative inspiration from the Haier smart home appliances in their household. When they are away from home, the fresh ingredients stored in the refrigerator provide them with the confidence to easily prepare Chinese and Western delicacies upon returning. This is just a representative example. Globally, Haier's smart home solutions offer comprehensive and personalized services for users in various aspects such as eating, dressing, living, and entertainment by creating smart living solutions that cover the entire home and all scenarios.
From a deep perspective, the rich content of couplets represents that Haier's smart home integrates every detail of the user's life. Based on interconnected smart appliances and with the Haier Home App as the entry point, users can feel that their home can listen, speak, see and think. It truly enables them to do what they want and provides proactive services. Whether it's the warm light that automatically turns on upon opening the door, the not-too-cold and not-too-hot air conditioning temperature, or the ability to turn the living room into a private cinema with just one sentence at home, having the water heater ready with comfortable water temperature, or the balcony window automatically closing before the arrival of the wind and rain, or immediately sounding the alarm in case of gas leakage... The ideal image of a smart home in users' minds, Haier's smart home has it all.
The couplets carry the people's aspirations for a new year and a new life, and also represent the emotional connection between Haier's smart home and over 100 million users worldwide. Haier's smart home conveys its emotions through the couplets, which not only vividly inherits Chinese traditional culture but also effectively verifies the popularity of smart homes. The hopeful Year of the Horse has already begun. Haier's smart home will, with the expectations of global users, bring a more wonderful smart life into millions of households.
