/PRZWT/ On February 17th, US time, the world's largest kitchen and bathroom exhibition KBIS opened grandly in Orlando, USA. Big boss appliances with new generation suction lampblack machine R - Max 3, under the new cabinet type machine core products such as blockbuster exhibition, overseas division general manager liu chao at the scene not only shows the global hutch defends industry of Chinese kitchen electric strength of hard nuclear science and technology, more depth interpretation during the boss appliances with "overseas business partner" concept the practice path of broken industry globalization, Let the fusion technology and the demand of local Chinese "China plan" in world class hutch defends the stage light cooking markets around the world.
KBIS Boss Electrical Exhibition Hall
When Chinese kitchen appliance brands were confronted with the triple challenges of "difficult product adaptation, difficult cultural integration, and difficult market establishment" in the globalization wave, Dongfang Electric Appliances broke away from the traditional thinking of the industry and adopted a globally applicable "overseas business partner" concept. This concept deeply integrated the management wisdom of Chinese enterprises, kitchen appliance technology with the diverse cooking needs and cultural characteristics of the world. The numerous core products showcased at the KBIS exhibition this time are the vivid outcomes of this concept. Dongfang Electric Appliances not only brought hard-core products like high-efficiency range hoods to the world, but also used kitchen appliances as a carrier to integrate cooking technology with diverse cultures, becoming a global language transcending geographical boundaries.
The first overseas business partner conference of Dongbang Appliance was held in May 2025.
Breaking through industry pain points: At the exhibition site, we talk about going global, and "partnership collaboration" redefines the logic.
Liu Chao pointed out that when traditional home appliances go global, they often encounter difficulties in simply exporting products and are unable to break through the high-risk barriers of "heavy asset factory construction". They have never truly entered the kitchens of local users. Boss Electric Appliances, through 40 years of market operation and cultural accumulation, accurately grasped the core pain points of China's home appliance globalization and the diverse demands of the global market. It innovatively explored the "overseas business partner" model, injecting the logic of "shared benefits, shared risks, and joint creation of achievements" into its global layout. In this model, partners are not simple "agents" or "distributors", but "co-builders" of the brand in overseas markets: The headquarters opens brand resources, core technologies, and supply chain support to the partners; the partners leverage their "local think tank" advantages, deeply explore local market insights, build channel networks, and operate user communities, transforming from "selling for the brand" to "starting their own business", allowing the brand to "resonate" with local needs, and also becoming the core path for Chinese home appliance brands to conquer high-end markets such as North America.
Liu Chao introduced the overseas business partner model at KBIS.
The diverse and complex global market demands reflected at the KBIS exhibition are quite complex and varied. In North America, families prefer low-temperature slow cooking and high-temperature frying and grilling in open kitchens. They have strict requirements for low noise and high suction power of kitchen appliances. In the Australian and New Zealand markets, there is a pursuit of a healthy slow-cooking cooking experience, with higher expectations for the multi-functionality of kitchen appliances. In Southeast Asia, consumers always advocate for the convenient experience of "quick cooking and fresh seasoning". These highly localized and diverse demands make the new overseas expansion logic of "Partnership for Joint Development" particularly necessary and of great practical significance.
Market validation after deployment: Technology empowers local adaptation, AI creates global culinary experience
The headquarters is responsible for technological product development, while the partners conduct in-depth research on local market demands. The two aspects are deeply integrated to form a core synergy of "1 + 1 > 2", which is the key to the implementation of the overseas business partnership model of Boss Electric. Boss Electric focuses on mainstream kitchen appliances such as range hoods, cooktops, convection ovens, and refrigerators in overseas markets and conducts in-depth local adaptation. It fully integrates AI technology into products and platforms to upgrade the intelligent interaction experience between products and people, making kitchen appliances not only accurately serve overseas Chinese but also meet the usage needs of local mainstream consumers. This model has been successfully implemented in multiple markets such as North America, Australia and New Zealand, Asia-Pacific, and Southeast Asia, and has delivered impressive results in terms of sales growth, user reputation and channel expansion.
Boss Appliance has launched new products specifically for North American kitchens.
Based on the cooking habits and consumption demands of different regions, Boss Electric has carried out targeted and in-depth localization product renovations: In response to the pain points of fast smoke diffusion and low noise tolerance in North American open kitchens, a new generation of high-suction range hoods equipped with an AI intelligent constant suction system has been launched, balancing strong smoke removal performance and ultra-low noise performance; For the habit of multi-furnace simultaneous cooking in European and American families, four-eye or even five-eye gas stoves have been developed, supporting independent firepower precise control; To meet the strict standards of space and temperature control for Western baking, a 36-inch or larger capacity embedded steam and baking integrated machine has been customized, achieving precise temperature control and multi-layer simultaneous baking. Among them, the R-Max 3 high-suction range hood that was showcased at this KBIS exhibition has become the focus due to its powerful AI functions - when the smoke duct pressure surges, the AI intelligent constant suction can automatically sense the pressure change and adjust the air volume in real time to maintain stable suction; The AI waving smart control supports gesture operation across the air, enabling convenient adjustment of switches and air volume, ensuring that fingertips do not get greasy.
The implementation of these localized products is supported by the powerful global R&D system of Dongbu Electric. Dongbu Electric has set up multiple R&D centers globally in cities such as Hangzhou, Shenzhen, and California, holding over 7,000 technical patents. It has led and participated in the formulation of 160 domestic and international industry standards. The 47-year accumulation of technology has become a solid foundation for local adaptation. At the same time, in recent years, the brand has continuously increased its research and development investment in areas such as artificial intelligence, perception algorithms, and data systems, building a technical system centered on the AI large model "Food God", and gradually empowering it to core kitchen appliances such as range hoods, injecting core power into the intelligent localization upgrade of products.
With "technology going global + local co-creation" as the dual driving forces, Dongbu Electric Appliances has achieved an upgrade from "product adaptation" to "demand co-creation" in the overseas market. It not only firmly grasped the consumption groups of overseas Chinese, but also precisely reached and won the recognition of the local mainstream consumers.
Anchor long-term value: With a symbiotic culture as the core, link the global market with consumers
The overseas business partnership model of Dongbang Appliance always takes "technology + humanity" as its core, adhering to the symbiotic concept of "platform empowerment, joint efforts, mutual achievement, and continuous growth". It does not engage in "one-way output", but works together with its partners to deeply integrate China's kitchen appliance technology and cooking concepts with local consumption demands and cultural habits. Through localized exchanges both online and offline, it conveys the brand philosophy of "Enjoy Cooking" to global consumers.
Today, the overseas business partner network of Boss Electric has covered dozens of countries and regions. From "exporting products" to "exporting models", and then to "exporting culture", the brand has gradually formed a set of globalized paths that are replicable and feasible. This path has also been recognized by global industry professionals and consumers at this KBIS exhibition.
From "expanding the market" to "deepening the market", this is the core development direction of Dongbang Electric's overseas business. This appearance at the KBIS exhibition is an important step for the brand to deeply penetrate the high-end market in North America. In the future, Dongbang Electric will not pursue "quantity expansion", but will work together with its overseas business partners. Based on technology as the foundation and humanism as the bond, through more localized online and offline exchanges and interactions, it will deeply explore the market demands in various regions, and make each market more deeply and thoroughly developed. Let Dongbang Electric not only become a high-quality kitchen appliance choice for overseas consumers, but also become a bridge for the exchange of different culinary civilizations. Let the "Chinese solution" that integrates Chinese technology and local needs truly take root globally. Let the world's dining tables have more vitality due to diverse culinary cultures and cutting-edge kitchen appliance technology.
