/PRZWT The world's top sports event "Super Bowl" kicked off on February 9th Beijing time. The global premium brand Zhiwei made a strong appearance on the prime-time advertising slot of NBC, showcasing the brand identity of China's high-end lifestyle products to the world.
This high-end technology scene poster, created by the "Bad Monkeys" team and integrating top AIGC technologies, has successfully dominated major American landmarks such as Times Square in New York. In the poster, the outline of a dark green mobile phone is particularly eye-catching. "Will a global-oriented mobile phone brand really be here?" It is clear that the 001 model of the AURORA mobile phone has ignited the attention and anticipation in the luxury technology sector!
Rumor mill has blown up before the official announcement. AURORA is targeting the global high-end smart terminal market with its "new species" concept.
The AURORA mobile phone has not yet been officially launched, but the brand has quietly established its presence globally and every move has attracted much attention.
Among the released "brand super posters", although the mobile phone section presented a restrained "slow unveiling" approach, it quickly sparked multi-dimensional discussions among global media about the product positioning of the company. Media outlets such as Reuters and 36Kr speculated that the Qifeng Group might aim to rival TikTok. In the placement strategy of showing only "partial outlines" in the global top advertising spot - the "Super Bowl" event, the two new products - the mobile phone and the car - demonstrated a positioning strategy that could be regarded as the brand strategic layout of the Qifeng Group in the global context for "luxurious digital living scenarios". And the mobile phone brand AURORA is also seen as a key link for the Qifeng Group to enter the global high-end market.
It is reported that in 2025, the revenue of the Xiaomei Group in the North American market increased by 189%. Under the positioning of the "global-level up-and-coming group" with strong expansion momentum, the AURORA brand is attempting to connect all the high-end technological products in the smart mobility, smart kitchen appliances, and smart cleaning scenarios displayed in the poster through the central device of the mobile phone.
Middle East praises it, AURORA exudes luxurious brilliance with an internationalized tone.
The AURORA mobile phone has already begun to make a mark on the international stage.
At a recent international communication event that brought together business leaders from over a dozen countries, the high-end model of the AURORA mobile phone made its debut. Not only did it attract more than a hundred business elites to stop by and appreciate it, but it also received high praise from the prince of Bahrain. After a thorough experience, the prince disclosed that his family had already become fans of high-end mobile phone products and showed clear interest in the high-end series of AURORA phones. This "royal endorsement" from the top circle marks that AURORA has successfully opened the door to the global trillion-dollar high-end market.
Dual-wheel drive, high-end aesthetics and modular innovation go beyond parameters and performance.
The strategic layout of the AURORA mobile phone brand is not a single product arrangement, but is composed of two core series that complement each other.
Premium Series: Dedicated to integrating diverse top-level aesthetic standards from around the world. Through precise details such as metal edging and relief techniques, it deeply combines Western luxury style with Eastern refined charm, aiming to address the gap in product demands for luxury smartphones among global high-net-worth users by introducing 'luxurious intelligent technology'.
The flagship modular series: Breaking the physical limitations of mobile phone photography. This series enables users to freely combine functions by attaching specific lens modules, shooting handles and other professional imaging accessories. It has broken through the physical limitations of the mobile phone body and brought new possibilities for the evolution of mobile phone hardware form.
Strategic expansion, from global high-end to a full ecosystem-based scenario-based closed loop
The debut of the AURORA mobile phone is not a new product category expansion based on market layout. Instead, it is an inevitable choice for Zhiwei to build a comprehensive smart experience puzzle relying on its base of 30 million high-net-worth family users worldwide. With a global supply chain system and sales network, the AURORA mobile phone is entering the high-end market from multiple perspectives such as "control", "intelligence", and "luxury".
According to the product development director, "The mobile phone category has always played the role of the core hub of the personal intelligent ecosystem and is a key link in achieving a full-scenario intelligent experience. AURORA, as a new species in the mobile phone category, is continuously increasing its R&D investment in cutting-edge fields such as artificial intelligence and imaging technology. Driven by the group's grand vision of 'Dream Life, Worth Pursuing', we believe that a more synergistic global high-end intelligent ecosystem is accelerating its formation."
