/PRZWT/During the Ambiente International Spring Consumer Goods Exhibition in Frankfurt, Germany, which was held from February 6th to 10th, 2026, JD signed strategic cooperation agreements with several globally renowned kitchenware brands such as Zwilling, STAUB, Asda, Lingfeng, Three Eagles, Sanhe, Joseph Joseph, German Villeroy & Boch, Yongfengyuan and Alluflon.
As a significant indicator of the global consumer goods industry, the Ambiente exhibition not only brings together cutting-edge trends but also provides a crucial opportunity for this round of cooperation. JD will collaborate with the brand partners on the establishment of product trends, the integration of marketing resources, and the development of integrated multi-channel strategies. This round of strategic cooperation not only continues the long-term close relationship with the brand partners but also marks that JD, in collaboration with global kitchenware brands, will jointly embark on a broader future in the kitchenware market.
Based on the common vision of "united efforts to win the future" and the solid foundation of cooperation, this round of brand strategic upgrade will focus on two major directions: product innovation and all-round experience. In terms of product innovation and matrix construction, JD will collaborate with the brand to jointly create a more diverse and more competitive exclusive and exclusive product matrix. The scope of cooperation will expand from core categories such as frying pans, enamel pots, and pressure cookers to emerging and specialized markets such as pure titanium cookware, titanium tableware, and design-oriented kitchenware. It will continue to launch new products in line with the trends of "health, lightness, aesthetics, and high-end", improve the all-round product layout, and better meet the diverse and high-quality kitchen needs of consumers.
Meanwhile, at the marketing and channel levels, JD will work with brands to jointly build a comprehensive ecosystem. Starting from 2026, JD and the brand partners will deepen core IP collaborations such as "Super Home Every Day", "JD New Products", and "Appliance and Home Lightning New Products", as well as through content forms like celebrity collaborations and factory traceability live broadcasts, leveraging offline scenarios such as JD MALL to create immersive kitchenware purchasing experiences, achieving full-chain integration from sales to dissemination, and jointly shaping the trend of kitchenware consumption, leading new trends in kitchen aesthetics and quality life.
Looking back, JD has become the core growth platform for many high-quality kitchenware brands in the Chinese market. After entering the market, numerous partner brands have achieved rapid development on JD. Many star products have consistently ranked at the top of sales, and JD has repeatedly set sales records at key moments such as JD 618 and JD 11.11. The cooperation between JD and brands has long gone beyond simple commodity sales and has gradually deepened into an ecological partnership covering product co-creation and category co-construction, as well as joint marketing. Through the continuous creation of marketing IPs such as "Super Home Every Day" and "President Arrives", JD has helped brands achieve dual improvements in sales and popularity. At the product level, the exclusive and specially supplied products jointly launched by JD and brands, such as Aisa Pure Titanium Wok and Dualit Titanium Honeycomb Wok, precisely meet consumers' demands for health, quality and aesthetics, further consolidating the brand's influence in the kitchenware sub-market.
This round of strategic cooperation upgrade demonstrates the comprehensive strength of JD in coordinating global resources and promoting the high-quality development of the kitchenware category. It provides solid support for the long-term development of the cooperative brands in the Chinese market. In the future, JD will continue to leverage its advantages in supply chain integration, in-depth user insights, and omni-channel operations, and work with brand partners to drive product innovation and industry upgrading, creating a more high-quality life experience for consumers.
