/PRZWT/ On February 5th local time, the "Snowflake Wonderland" Milan Winter Olympics-themed exhibition hall of TCL was officially opened at Ostade Ducal Square of Milan Central Railway Station in Italy. International Olympic Committee President Jacques Rogge, International Olympic Committee General Director David Clementi, International Olympic Committee Development Department Director Ansofi Wurm, International Olympic Committee President Office Director Jane Patterson, International Olympic Committee Chief Information Officer Ilario Colna, TCL Technology CEO Wang Cheng, TCL Technology Chief Technology Officer, TCL HuaXing Chief Technology Officer, and TCL Industrial Research Institute Director Yan Xiaolin, TCL Industrial Holdings Chief Technology Officer Sun Li, and TCL Industrial Holdings Senior Vice President and Air Conditioning Division General Manager Chen Shaolin, among 150+ guests attended the opening ceremony.
"TCL is a leader in the technology field, but its success is not solely attributed to technology. TCL shares the same values as the International Olympic Committee - being bold and exceptional, connecting people, and making the Olympics more accessible to everyone." Coventry said in his speech: "TCL's dissemination helps bring the charm of the Olympics to communities all over the world. We will continue to work together to make the Olympics even closer to athletes, sports enthusiasts and communities around the world."
Under the exhibition theme of "It's Your Greatness", every visitor can fully experience the cutting-edge innovation achievements of TCL. These technological advancements will play a crucial role in the Milan Winter Olympics, adding vitality and passion to this event. Wang Cheng stated in his opening remarks, "Today is also a milestone event for TCL as an Olympic Global Partner. This partnership stems from TCL and the International Olympic Committee's shared pursuit of innovation and excellence. TCL has always believed in the power of sports, which can transcend cultures and generations, inspiring and uniting people."
Integration of Technology and Humanities
It is known that "Snowy Wonderland" by TCL is a themed exhibition hall for the Milan Winter Olympics, jointly created by TCL, the Milan Olympic Organizing Committee and the Milan City Government. It will open for exhibition from February 6th to February 22nd during the Milan Winter Olympics. The exhibition hall covers an area of approximately 600 square meters. It is designed with the concept of "displaying every extraordinary vitality blooming", and its inspiration comes from the famous European mountain flower, the snow rose. The snow rose grows in the high-altitude areas of the Alps and, due to its growth characteristics, holds a lofty status in European culture and symbolizes courage and resilience.
The exterior facade of the TCL "Snowflake Wonderland" exhibition hall is made of a highly technological-looking dark blue glass, with large snowflake-like flowers as embellishments. The entire structure exudes a blend of technological and natural elegance. At the top of the hall, TCL photovoltaic components are installed, adhering to the concept of low-carbon and creating a green exhibition hall.
The exhibition hall showcases TCL's intelligent terminal products and cutting-edge display technologies. The intelligent terminal products include SQD-Mini LED TVs, artistic TVs, AI health sleep air conditioners, dual-magnetic fresh refrigerators, AI super drum washing machines, Leeyoung AR/AI glasses, smart locks, etc.; the cutting-edge display technologies mainly consist of printed OLED and Micro LED technologies. The printed OLED display products include a 4K 120Hz printed OLED MNT display (27 inches) and the world's first printed OLED foldable portable MNT display (28 inches), while the Micro LED mainly exhibits the world's smallest silicon-based Micro LED display (0.05 inches).
Provide infrastructure services and intelligent experiences for the Olympic Games
At this year's Milan Winter Olympics, TCL provided the entire event venue with cutting-edge technologies and products, and also offered key technologies and infrastructure services for the Olympic broadcasts.
In terms of live broadcasts and event scenarios, TCL has reached a comprehensive cooperation agreement with Olympic Broadcasting Services (OBS) to provide a variety of cutting-edge display products for this Winter Olympics, creating the "Olympic Screen Universe". It is known that TCL has provided hundreds of large-screen high-definition TVs, digital signage, and LED screens to the International Broadcasting Center (IBC) for their broadcasting work during the competition period. Additionally, TCL display products have been fully deployed in venues for the opening and closing ceremonies, competition venues, broadcasting centers, media centers, the Olympic Village, and security operation centers, significantly enhancing the live broadcast and viewing experience at the competition sites.
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In terms of athletes' participation, TCL provides AI intelligent terminal products for the Olympic Village, providing full support for athletes throughout the competition and creating an intelligent and healthy participation experience. The products provided by TCL include air conditioners, refrigerators, washing machines, dryers, AR/AI glasses, digital signage, audio systems, etc. TCL will also support the "Athlete Moments" of the Olympic Games with large-screen high-definition TVs, helping athletes from TCL and others communicate and contact with their relatives and friends immediately after the competition.
In terms of global audience viewing, TCL will utilize cutting-edge display technologies such as SQD-Mini LED, printed OLED, and quantum dots to fully recreate the Olympic stadium. This will truly bring the high-definition Olympic broadcasts from the stadium to the living room, restoring the high-definition signals without loss, allowing global users to enjoy immersive viewing experiences.
At present, the trend of Chinese technology empowering global major events is becoming increasingly evident. Unlike in the past when it merely provided products and technologies, Chinese technology is increasingly playing a key role as an infrastructure. It is believed that in the future, Chinese technology enterprises represented by TCL will contribute the "Chinese solution" to the development of global sports industry through more advanced technological applications, more core foundational roles, and deeper innovative cooperation models.
