/PRZWT/As the New Year approaches, many families have begun to plan for home renovations, hoping to create a more comfortable living environment for their families. Among the numerous renovation options, a properly supported and appropriately soft and hard mattress is the key to improving the sleep quality and health of the entire family. However, the mattress industry has long lacked unified purchasing standards, and consumers often get stuck in the dilemma of "should it be softer or harder". To address this issue, JD Furniture Marketing and Sales conducted tests on tens of thousands of mattresses in the JD Quality Evaluation Laboratory and launched the "Mattress Softness and Hardness Coefficient" on February 2nd to 9th. They held a "Mattress Trial Sleeping Challenge" at the JD MALL South Third Ring Store, inviting a large number of users to verify the accuracy of mattress classification through on-site experience, helping consumers make scientific purchases and easily complete the sleep renovation, and welcoming a more comfortable and healthy New Year.
The new hardness coefficient and grading system formulated by JD is scientifically based on clear standards and tests. It is derived from the national standard "Test and Evaluation Method for Hardness Grade Distribution of Mattresses" (GB/T 43007-2023), and integrates the rich data collected by JD's sales and procurement team from the JD Quality Evaluation Laboratory regarding the actual testing of mattresses. It can quickly recommend five hardness levels ranging from "moderately hard" to "moderately soft" based on user height, weight and other indicators, achieving an upgrade from "guessing by feeling" to "selecting based on data". Currently, the mattress purchasing guide based on the hardness coefficient has been launched on the self-operated mattress product detail pages of JD APP, becoming a core tool for JD to promote the standardization of the mattress category and help consumers make scientific purchases.
To verify the reliability of this coefficient and the grading system intuitively, JD.com held a "Mattress Trial Sleep Challenge" offline from February 2nd to 9th. At the event site, 20 types of mattresses were selected and displayed in zones ranging from 1 to 5 levels of softness based on laboratory data. Through pressure detection and interesting interactions, the abstract differences in softness were transformed into tangible experiences. Over a hundred users and evaluation experts' on-site trials and real feedback provided strong evidence for the accuracy and scientific nature of the mattress softness grading. In addition, the furniture area on the third floor of JD Mall South Third Ring also set up a "Real Materials, Real Hardness" long-term experience zone for mattress hardness, providing consumers with continuous and intuitive reference for choosing the right hardness.
Combining with JD's mattress hardness grading system, consumers can quickly match the mattress type that suits their own needs. According to the sleep preferences and functional requirements of different groups of people, JD's own-brand mattresses offer a rich and clear preferred recommendation. For the general families who value stable comfort and balanced support, the moderately soft and hard models are the safest choice. Among them, the Blue Box Z1 uses memory foam and five layers of high-quality materials, is quiet and breathable; Xilinmen White Knight Plus integrates different materials such as latex and jute, providing a dual-sided sleeping experience; Musée Mei Zhe uses Smart intelligent springs and skin-friendly fabrics to create a relaxed sleep, and all three types of mattresses can effectively reduce the disturbance of turning over and are suitable for various sleeping postures.
If the focus is on spinal support, especially for those with lumbar discomfort, the elderly, and children, the firm-featured spinal support models offer stronger support. The Yadao Planet Plantar model is an upgraded version for hotels. It features memory foam and independent bagged silent springs that fit the curvature of the spine, reducing sleep disturbances. The Qi Zuo Nutra三代 model is mainly known for its patented 0-gel detachable design. The internal material combination provides three levels of spinal support, and it has a triple-edge reinforcement design to enhance durability. Both models excel in terms of support.
For users who are seeking an intelligent sleep experience, the smart trend models combine technology with comfort. The Menglihua smart bed and the Black Warrior mattress offer electric elevation and multiple massage modes; the Shufud S100Pro series features one-click sleep assistance, intelligent snoring prevention, and sleep monitoring functions; the Pineapple Zebra 0 smart bed and the Black Band mattress have elastic tension that provides stronger support and can be customized with personalized modes. Smart bed and mattress products not only improve sleep quality but also allow for quick switching to various living scenarios such as reading and watching movies, significantly enhancing the sense of happiness in life.
After choosing the desired mattress, consumers will still have concerns such as "What if I sleep uncomfortably after buying it?" and "It's too troublesome to return or exchange a large item like a mattress". To address these common concerns, JD's own mattresses offer the "Peace of Mind Purchase" service package, truly enabling consumers to make decisions with confidence and purchase with peace of mind. JD's own mattresses collaborate with brands like Hulinting, Musée, Jinke'er, and Seda to launch the "100-day Free Trial Sleep" service. If dissatisfied after purchase, it is possible to return or exchange the product within 100 days without any worries, and enjoy free door-to-door pickup, without incurring additional costs such as shipping fees. You can also do an exchange or send the old one to pick up the new one, allowing the selection process to truly be "try before deciding".
In addition, JD.com also offers a one-stop worry-free service covering "delivery, installation, unpacking, and collection", adhering to the promise of "Electronics and Home Appliances on JD.com, Fast Delivery and Installation, Easy and Comfortable". Consumers who purchase furniture products on JD.com can enjoy immediate delivery of goods in stock, with the fastest delivery time being within 24 hours and installation service delivered to the home. The installation time is flexible and can be scheduled in advance. For the replacement of old furniture with new ones, consumers can enjoy the "three-free and four-no-limit" guarantee - that is, free delivery, disassembly, and transportation, and there is no limit on brand, channel, age, or condition, making it easy to complete the home renovation. What's worth mentioning is that starting from February, JD.com has also launched an additional service of buying a mattress and getting a dust removal or cleaning service as a gift. After placing an order, customers can make an appointment for professionals to come to the house and conduct deep cleaning using professional equipment, helping to create a healthy and comfortable sleeping environment in all aspects.
While enjoying the comprehensive upgrade of services, JD Furniture's New Year Shopping Festival also offers multiple discounts simultaneously. From now until February 23rd, consumers who purchase furniture on JD can participate in the "Buy Furniture and Win a BMW" event and enjoy various other discounts such as up to 50% cashback on shopping. Plus, get an additional discount of up to 50% on purchases. This is the perfect time for a fresh start in the new year. Upgrade your furniture for a new year, catch good luck, now open the JD APP, search for "Furniture New Year Shopping Festival", seize the annual great offers, and make every expectation for a good sleep come true easily.
