When the stage of the Spring Festival Gala's intelligent ecosystem Zhiyi shines upon a cup of milk tea: The debut of Sweetheart Pipi's new product and its dance with technology

2026-02-05 14:20 0

/PRZWT/ When the light of intelligent technology illuminates the Spring Festival Gala stages of thousands of households, a brand-new consumption lifestyle paradigm is quietly taking shape. On February 4, 2026, the cutting-edge instant tea brand Sweetie Pipi, as the official beverage partner of Zhemi Technology's [Spring Festival Gala Intelligent Technology Ecological Strategy Partner], made its debut at the Zhemi "Dreaming and Being Bold" concert and was the first to release the February strategic new product samples at the scene. This is not only a cross-border collaboration, but also an important practice for Sweetie Pipi to infuse its "high-quality and affordable" brand philosophy into the trend of technological life.

As a new tea drink brand with the "Ten-Store Gene" team as its core and a complete supply chain as its foundation, Sweetie Pipi has been committed from its inception to solving industry challenges: how to make a good cup of tea have both excellent quality and affordable prices. Through the standardized R&D system led by "National Competition-level Masters" and the intelligent supply chain management that goes deep to the source, Sweetie Pipi has built a solid foundation of "full-line renewal and upgrading without price increase". This cooperation with Zuiwei Technology marks the successful introduction of Sweetie Pipi's mature product system that has been verified by hundreds of stores to a higher-dimensional technological living scenario, serving the same group of users who pursue quality and innovation.

As the official beverage partner of Zhiwei Group, Sweetie Pipi's collaboration with Zhiwei has extended the concept of "intelligent ecology" from the certainty and efficiency of home cleaning to the certainty and pleasure of daily consumption. In 2026, Zhiwei Technology officially became the strategic partner of the intelligent technology ecosystem for the Spring Festival Gala of China Central Television. The spirit of technological inclusiveness carried by this national event deeply resonates with Sweetie Pipi's original intention of "cooperation for mutual benefit and sincerity in tea-making".

From the grand narrative of the Spring Festival Gala to the passionate scene of the concert, Sweetheart Pipi is expanding the boundaries of brand experience with a sincere product that is "of high quality and reasonable price". In the future, Sweetheart Pipi will continue to uphold the values of "cooperation and win-win, with honesty in tea-making", not only striving to become a "quality-price match choice" in consumers' daily lives, but also hoping to become like Zuiwei, with innovation as its core.

Source: Corporate press release
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