/PRZWT/ Recently, the opening event of the North American home furnishing industry - Las Vegas Market (Winter) - was grandly held. As the pioneer and global brand of Dream Linen's zero-pressure mattresses, MLILY Dream Linen, with the theme of "One-stop Sleep Experience", showcased its solutions covering the entire sleep scenario in the bedroom. During the exhibition, the brand made its global debut of the innovative Split Head separable intelligent bed system, concentratingly presenting MLILY Dream Linen's cutting-edge product strength, and further highlighting Dream Linen's another deep-seated investment in the future after completing the full-scale implementation of manufacturing, channels, and brand in the US market.
This exhibition is one of the largest and most professional furniture and home decor exhibitions in the western United States. It attracts professional buyers from approximately 95 countries around the world, providing an important platform for exhibitors to introduce new products to the international market and expand their global network.
Exhibition Focus: Integrated Ecology and Innovative Technology, Transforming the Sleep Experience in North America
This year's Las Vegas Furniture Show attracted the attention of the global industry. Menglihua's booth, with its distinct brand image and complete product lineup, vividly interprets the core essence of "one-stop sleep experience". The exhibition area focuses on pillows, mattresses, soft beds and smart beds, and extends to related home textiles, sofas and overall bedroom displays, providing exhibitors with a complete range of choices from core products to scenario-based solutions, demonstrating the brand's ability to meet the diversified and integrated needs of the market.
At the exhibition site, the new Split Head detachable smart bed system became the technical highlight. This system enables independent adjustment of the left and right sections of the mattress and the base, allowing two users sharing the same bed to independently control the headrest angle according to their own habits, personalize settings for reading, watching movies, and preventing snoring, etc. Meanwhile, the lower part of the mattress maintains its integrity, providing continuous and stable support throughout the entire sleeping surface and eliminating the central gap typically associated with a fully detachable design. This smart bed system not only meets users' personalized sleep needs but also responds to their demands for diverse intelligent functions, stable support, and a comfortable sleep experience. This innovative design is inseparable from Menglihua's non-thermo-sensitive 0-pressure foam mattress, which features unique high adhesion and slow rebound properties.
The launch of DreamLily's intelligent technology has a long history of connection with Las Vegas, USA. As early as 2018, DreamLily officially launched the MLILY DreamLily Intelligent Sleep System in Las Vegas, featuring three main products: intelligent mattress, intelligent anti-snoring pillow, and intelligent electric bed. At the press conference, Li Qiyang, an international registered sleep technology expert and a member of the American Academy of Sleep Medicine (AASM), who is also a researcher from Harvard University, publicly disclosed the clinical empirical report with DreamLily for the first time, stating that DreamLily's bedding can significantly increase the duration of users' deep sleep.
Since 2014, Menghualing has been deeply engaged in the smart bed industry for over a decade and has achieved remarkable market performance. In 2025, Menghualing was awarded the "National Smart Bed Sales Leader" market position by the authoritative market research institution iiMedia Research (iimedia consulting).
Meanwhile, Menglihua also showcased its core ChiroPro series of mattresses. This product line has received exclusive product certification from the International Chiropractors Association (ICA) in North America. Experts from ICA evaluated that this product can effectively support the body while helping the spine maintain its natural curvature, thereby protecting the health of consumers' spines and providing them with a scientifically sound sleep option for spinal health. In the future, MLILY USA plans to further deepen its cooperation with ICA and jointly develop more healthy sleep solutions.
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Furthermore, the series of products jointly launched by Menghualing and Manchester United, with their unique sports spirit culture and effective assistance in post-exercise recovery, have become popular products of Menghualing in the US market. As one of the most influential sports IPs in the world, Manchester United Club has hundreds of millions of loyal fans worldwide. Since 2016, Menghualing's global official partnership with Manchester United has not only involved brand-level collaboration but also extended to product development and consumer emotional connection. The jointly launched series of products featuring the Manchester United's competitive spirit and Menghualing's 0-pressure sleep technology have deeply integrated the competitive spirit of Manchester United with Menghualing's sleep technology, successfully reaching out to a wide range of fans and winning dual recognition from the market and consumers. It has also become one of the key links for the brand to deepen local identity and establish emotional connection in the North American market.
Market Deepening: Full-Chain Localization Builds the Growth Foundation for Menghelme in the United States
This display by Menghelan in Las Vegas is based on the company's decade-long deep penetration into the US market since its entry in 2012. As a key growth pole for brand globalization, Menghelan has established a full-chain local competitiveness in the North American market, covering manufacturing, supply chain, channels and brand.
At this exhibition, the Dream-Lamere booth was expanded. Based on the original retail business exhibition hall, an OEM exhibition hall was specially added and a ribbon-cutting ceremony was specially held to showcase Dream-Lamere's dual-drive business model of "retail + supply chain empowerment" to the visiting audience. This exhibition hall concentratedly displayed a complete set of sponge samples from Dream-Lamere's US factory and products such as mattresses and pillows developed for the OEM channel. Relying on the world-leading production scale and technical accumulation, Dream-Lamere is opening up high-quality manufacturing resources and sharing the global production benefits with more online and offline partners.
The localization and establishment of the supply chain are the solid foundation for a brand to stand firm. Since 2019, Menglianghua has strategically established two production bases in South Carolina and Arizona on the east and west coasts of the United States. Relying on a vertically integrated global supply chain system, Menglianghua has achieved efficient coordination from core material research and development, large-scale production to global logistics. The Menglianghua production base in the United States has a high production capacity. As of now, the Menglianghua production base in the United States can produce nearly 200,000 mattresses per month, which can respond flexibly to local market demands, ensure stable supply to the market, and help seek more market opportunities in trade frictions, further strengthening its competitiveness in the North American market.
Meanwhile, by integrating with Menglihua's global production network in six major locations across China, Europe and Southeast Asia, the company can produce nearly 600,000 mattresses and 10 million pillows every month, ensuring the resilience and flexibility of the supply chain. This is a core manifestation of the brand's strategy of implementing localized overseas expansion.
The continuous construction of the distribution network and brand influence firmly targets the market. By acquiring the well-known home retailer MorFurniture on the west coast of the United States, Mengbai Lihui entered the local retail channel, gained direct market insights, and could leverage MorFurniture's extensive store network to provide MLILY Mengbai Lihui with numerous exposure and promotion opportunities, thereby enhancing the brand's influence among local consumers. Additionally, MLILY Mengbai Lihui also carried out a large number of brand marketing activities in the US market, such as localized influencer collaborations, social media operations, designer events, independent website operations, Black Friday promotions, etc. Moreover, through the long-term global partnership formed with Manchester United, it continuously carried out global integrated marketing related to sports culture, significantly enhancing its recognition and credibility among overseas consumers.
This strategic framework, which encompasses local production, channel integration, and brand resonance, has translated into tangible commercial results. The US market has long accounted for a significant portion of Menghelme's global revenue, and its steady growth has confirmed the effectiveness of the localized deepening strategy. This exhibition is not only a stage for new product launches, but also showcases to the global industry how Menghelme, as a Chinese brand, has established a comprehensive competitive advantage in the mature North American market through long-termism and systematic construction.
From product export to brand establishment, the globalization path of Menglihua has become increasingly clear. In the future, Menglihua will continue to adhere to the mission of "improving human deep sleep", driven by technological innovation and based on deep local operation, to provide global consumers with better sleep options and steadily move towards its brand vision of "becoming a respected world brand".
