/PRZWT/ Recently, the highly collectible masterpiece of the "Moutai Cultural Tourism 2026 Traditional Chinese Festival - New Year Blessing Season Gift Box" - the Guantai Lan version of "Fu Shou Wan Jiang Da Zun Bottle" is about to be launched on the JD Auction platform and will be available for limited-time bidding before the Spring Festival. As a special product dedicated to celebrating the Spring Festival, this is not only a festive item but also a dialogue between high-end cultural products and traditional intangible cultural heritage, interpreting the collectible value of filigree and blue-painting, and achieving refinement through multiple processes.
Master Supervision, Fuyun Mountain River
As an important part of the traditional Chinese festival series of Moutai Cultural Tourism, the regular edition gift box of the Spring Festival Blessing Season has integrated the techniques of Jingdezhen Blue and Bone China to bring the intangible cultural heritage from the museum display cases into daily banquets, gifts, and display scenarios, truly making the traditional craftsmanship "alive" within reach. And this time, the newly launched "Fushou Wanzhong Grand Vase" of the collector's edition takes this to the next level, presenting it with a nearly panoramic Jingdezhen Blue technique, highlighting the collection-level expression of the intangible cultural heritage in the contemporary context.
This large vase was designed by "the master of Jingdezhen blue pottery" Liu Yongsen. Master Liu has been engaged in the art for over 70 years. His artistic career spans more than half a century of historical events. As an important inheritor of the imperial Jingdezhen blue pottery technique, he witnessed and promoted the evolution and revival of Jingdezhen blue pottery art in New China. He has always been committed to the inheritance of the technique and the innovation of the times. He participated in the creation of the "Centenary Palace Seal" for the 100th anniversary of the establishment of the Palace Museum, integrating three intangible cultural heritages: jade carving, Jingdezhen blue pottery, and filigree inlay. He is not only a special-level master of traditional arts in Beijing, but also a mentor in the first batch of the "China Masters List". At the age of 80, he was honored as the seventh "China Master of Craftsmanship", becoming the only Jingdezhen blue pottery master among this group.
This "Fu Shou Wan Jiang Da Zun Bottle" that he personally supervised for production underwent dozens of intricate processes such as mold making, wire engraving, blue painting, blue firing, polishing, and gold plating. It embodies his lifelong technical expertise and aesthetic understanding. The design features meticulously incorporate the six auspicious themes of "Feng, Lu, Shou, Xi, Cai, Yun" and draws inspiration from the horse zodiac culture, adorned with the classic patterns of "Long Ma Spirit". On top of the solemn shape, it conveys the new year's meaning of safeguarding health and moving forward vigorously. The colorful glaze flows beautifully, with inner brilliance, carrying the profound essence of traditional festival culture and showcasing the artistic tension that suits contemporary aesthetics. It can be regarded as a "collectible-level re-creation project of intangible cultural heritage".
Intangible Cultural Heritage Treasures, A New Chapter for Collection
Unlike the mass-market gift boxes, the limited-edition "Fu Shou Wan Jiang Da Zun Bottle" of the collection is a special New Year-themed gift. Its value has transcended the practical realm and has risen to become an artistic treasure with significant collection attributes and cultural inheritance value. In this auction by Moutai Culture and Tourism, the intention is to elevate the traditional craftsmanship from daily use to the level of asset collection, making it not only something to be appreciated and used, but also a cultural hard asset that can be passed down, increase in value, and gain more value over time.
This auction will be exclusively launched on the JD platform, providing collectors and investors with a rare opportunity to cherish these treasures. It has set a value benchmark on the path of revitalizing intangible cultural heritage. This is not merely a fine craftsmanship piece, but also a timeless work that embodies the artistic aesthetic of masters, carries auspicious culture and the spirit of the times, and is an intangible cultural heritage art sample displayed in the collection cabinet and embodying taste and time.
Moutai Cultural Tourism has always adhered to the concept of "not being a trendsetter but a long-lasting leader". The launch of this limited edition is another deep exploration by the brand of the contemporary transformation of traditional culture. It is also an important practice of its principle of "innovation in inheritance and collection in use". The "Fu Shou Wan Jiang Da Zun Bottle" is presenting a brilliant cultural glow to welcome the arrival of the Year of Horse in the Year of the Horse, illuminating the future path of the activation of intangible cultural heritage.
