/PRZWT/ "Little Brother, Little Sister" charge down the ski slope and easily defeat all the adults. The "princess hold" style "drip-assisted skiing" has become popular... As winter approaches, the public's enthusiasm for skiing continues to rise. Recently, data from JD Consumption Observation shows that the sales of skiing-related equipment have grown rapidly in 2024. Among them, the sales growth rates of skiing goggles, skiing shoes, and snowboard have all exceeded 80%. The top 10 cities with the fastest growth in skiing equipment sales have 8 of them located in southern regions. Currently, over 90% of skiing equipment brands have entered JD, and JD Sports, with its richer brands and more diverse product choices, has gained the recognition of over 70% of users.
In terms of the selection of skiing equipment, a survey conducted by JD Consumer Research shows that 72% of novice skiers tend to prioritize cost-effectiveness and practicality, aiming to "spend the least amount of money and ski the longest distance". In contrast, "experienced skiers" are more willing to spend money on equipment. Nearly 50% of them are willing to purchase professional equipment from head to toe and from inside to outside. From a regional perspective, half of the top 10 provinces in terms of skiing equipment sales come from the south, and 8 out of the top 10 provinces in terms of sales growth are also from the south. Among them, the sales growth in Fujian, Anhui, Guangxi, Hunan, and Guangdong exceeded 100%.
This winter at the ski resort, many interesting phenomena emerged, such as the "princess-style tandem skiing" service, working overtime in the ski resort for office tasks, and selling barbecue food while carrying a barbecue grill. These added more vitality and fun to the skiing sport. At the same time, a trend of children's skiing has quietly emerged. Data shows that nearly 40% of parents prefer to have their children start learning skiing before the age of 6; 36.5% of the respondents said they had been "kid brothers" or "kid sisters" to beat them on the ski slopes.
In fact, since the start of the opening season this year, JD Sports has provided consumers with a rich skiing experience by collaborating with brands to hold the Chongli Opening Festival and sponsoring events such as the U-shaped track World Cup. In terms of services, JD Sports has also launched initiatives such as offering skiing accident/loss insurance as a gift when purchasing snowboards, and providing 180-day only-exchange, no-repair service for skiing equipment. This ensures comprehensive shopping protection for consumers. JD Express also offers one-stop snow equipment delivery services, covering all process steps from on-site collection, customized packaging, 7-day free temporary storage, to direct delivery to hotels and ski resorts, truly achieving seamless connection from home to the ski resort.
From December 28th to 29th, JD Sports will hold a carnival event at Nanshan Ski Resort, allowing everyone to experience the fun of winter sports in an immersive way. During the New Year's Shopping Festival, JD Sports collaborates with brands such as BURTON, AWKA, HEAD, and ROSSIGNOL to offer professional equipment like ski suits and skis, and also introduces a cross-store discount of 30% off for every 200 yuan spent. Now, open the JD APP and search for "Raging Winter Ski Season", and you can purchase all the "good quality and low price" professional skiing equipment in one go.
