/PRZWT/ As the competition in new retail enters the era where "scene is king", the value of offline spaces is shifting from commodity sales to lifestyle dissemination. In January 2026, Dongli's first "Chinese Life Aesthetics" experience store in Foshan Qianling Lake Universal City officially opened. This strategic move not only fills the experience gap of the online channel but also, through the immersive design of four major theme scenes, enables consumers to directly experience the integration charm of Eastern aesthetics and modern technology, marking the brand's transformation from a functional provider to a lifestyle proposer.
Offline Breakthrough: The Key Transition from Online Traffic to Offline Engagement
As a brand that has grown up on the Internet, Dongli has deeply recognized the limitations of the pure e-commerce model. Although the online channel can efficiently reach users, the texture of home products and the visualization of usage scenarios still require the support of physical space. The Dongli Experience Store, with the core concept of "Inside and outside life, there is freedom", uses lighting designs with Eastern connotations, the application of warm wood tones, and the planning of natural and smooth flow lines to create a brand narrative space that is tangible and perceptible. This layout not only compensates for the lack of online experience but also, through the design of spatial emotional value, prompts users to upgrade from the recognition of product functions to an emotional resonance with the brand culture.
(Store Address: L311 Shop, L3 Floor, Huanyu City, Qianling Lake, Foshan)
Scene Revolution: Decoding Chinese Life Aesthetics in Four Major Theme Areas
The experience store breaks away from the traditional display logic and focuses on "home scene-based" concept. It plans four major theme areas and integrates Dongli products into real-life scenarios, precisely targeting the middle-class families who pursue a quality lifestyle.
Exhibition and Welcome Area: The First Impression of Eastern Aesthetics
The marketing and welcoming area serves as the "face" of the store, and its meticulously planned visual hierarchy and color combination are truly impressive. To echo the festive atmosphere of the Spring Festival, the space adopts a classic red as the main tone, complemented by a dazzling lighting system. While creating a joyous and harmonious atmosphere, it also reveals the warm and ceremonial nature of Eastern hospitality. The "Full Red Gift Box Model" and "Gloves Steam Cleaning Machine" displayed in the center of the area, with their elegant red design, blend harmoniously with the overall warm light environment, forming a clear and strong visual focal point. Through the ingenious combination of materials, light and space, the entire area enables customers to immediately feel the aesthetic concepts and value propositions of Dongling brand upon entering the store.
Family-style restaurant: The cultural inheritance and modern innovation of steam cooking
This area deeply recreates the dining scene of a Chinese family. Through the centralized display of a series of steam cooking products, Dongliu interprets the modern interpretation of Chinese culinary culture. The steam cooker products draw design inspiration from the traditional earthenware steam pots in Yunnan Jianshui. The smooth lines and warm texture embody the modern Chinese design philosophy of "art is for use". During the actual experience, consumers can witness firsthand how the steam technology locks the original flavor of the ingredients and feel the integration of traditional cooking wisdom and modern technological innovation.
Clean Living Experts: Comprehensive Solutions for a Healthy Lifestyle
In response to the pursuit of a healthy lifestyle by modern families, the Clean Life Area showcases the core products of Dongli's cleaning series. The multi-functional steam cleaning machine and steam mop, among others, utilize their high-temperature steam technology to efficiently solve cleaning problems such as kitchen grease, floor stains, and deep sterilization and deodorization of fabric surfaces, providing an environmentally friendly and healthy all-home cleaning solution.
Baking Coffee Corner: The Leisure Aesthetics of Modern Life
In the quiet corner of the store, the coffee-making area offers a moment of relaxation for urbanites with a fast-paced lifestyle. Not only does it showcase Dongling's bread baking and coffee-making products, but it also creates an atmosphere of modern Chinese leisure life. It creates a multi-sensory experience environment of coffee aroma and baking fragrance, allowing one to feel calm and comfortable.
Industry Insight: How Offline Spaces Can Become Amplifiers of Brand Value
Dongli's practice indicates that in the second half of the new retail era, the focus of competition has shifted from the competition for traffic to the deep cultivation of users' minds. Experience stores, through scene-based design, transform product functions into perceivable life solutions. For instance, the steam cooker is no longer merely a kitchen appliance; instead, it becomes the carrier of the "flavor philosophy". Cleaning products are no longer just tools; instead, they become the symbol of "cleaning aesthetics". Behind this transformation lies Dongli's reliance on the R&D strength of Newbao Group and its in-depth understanding of Chinese modernized life.
The opening of the first store of Dongling across the country is not only a contemporary interpretation of Chinese aesthetics by the brand, but also a typical example of industry upgrading. In the wave of consumption upgrade, Dongling is using offline spaces as the paper and Eastern aesthetics as the ink to write a new chapter of modern Chinese family life.
