/PRZWT/Picasso Group's Picasso brand made its debut at the 8th China International Import Expo (CIIE) on the 6th. At the National Exhibition and Convention Center (Shanghai), it launched a new market initiative - the "Picasso Inspired Contemporary Reinterpretation" series and the China Partner Program Focusing on the four major tracks of fashion, leather goods, beauty and lifestyle, we join hands with high-quality Chinese supply chains and adopt a "three-track model" of compliance authorization, co-research and co-creation, and green manufacturing to promote the landing of artistic inspiration in China and turn it into a large-scale commercial and brand influence.
A century of artistic inspiration is deeply integrating with China's design, manufacturing and retail systems. We adhere to legality and compliance, respect intellectual property rights, and through a more open cooperation mechanism, jointly research, create and win with Chinese enterprises, and join hands to go from China to the world. Lin Daguang, the president of Picasso Group, said at the exhibition site.
At this year's China International Import Expo, the Picasso brand showcased "four major themes", including the "Picasso Inspired Contemporary Reinterpretation" series, the new image "Picasso Boy & Girl" and its derivatives, as well as lifestyle gifts and home furnishings series. And cross-border collaboration concept proposals covering categories such as wine, fragrances, beauty accessories, toys, clothing and travel leather goods.
Lin Daguang disclosed that the exhibition attracted many manufacturers to come for negotiations, providing a good opportunity for Picasso's brand promotion and licensing cooperation. He expressed his hope to leverage the international platform of the China International Import Expo to join hands with more brand merchants, integrate the group's channel resources in markets such as Japan, Europe, Brazil and the Middle East, and assist Chinese partners in building a business closed loop "from China to the world". He also shared the unexpected surprise on the first day of the exhibition - he had reached a cooperation intention with an internationally renowned children's clothing brand.
At present, the Picasso Group has dozens of authorized manufacturers in Chinese mainland, covering key fields such as stationery, catering, beauty products and home furnishings. The cooperation with listed companies such as Chenguang Stationery, ZEESEA Zise and Hengyuanxiang has confirmed the commercial potential of the Picasso IP in cross-border empowerment. Through flexible cooperation models such as regional licensing, co-creation, OEM/ODM, Picasso China is committed to transforming artistic inspiration into marketable products and scenarios, and helping partners create premium brand stories.
It is understood that while actively expanding the market, Picasso Group has announced a strategic upgrade of its operation system in Chinese mainland: it will terminate the original agent rights and establish "Picasso China" as the sole official operation entity. This move aims to strengthen the standardized management of brand trademarks and ensure the consistency of authorization cooperation in terms of legal compliance and market execution. Picasso China will provide brand identity manuals, trademark usage norms and promotional samples, and is committed to maintaining brand value and creating a safe and reliable licensing environment for partners.
It is learned that participating in the China International Import Expo this time also marks the perfect conclusion of Picasso's global tour exhibition in 2025.
