/PRZWT/Against the backdrop of increasingly close economic and trade exchanges between China and Russia, the demand for Russian goods from consumers has been continuously growing. However, "how to purchase genuine and high-quality products" remains a concern for many people. As the official general agent of the Russian Pavilion in Shanghai, Pinyinong has gradually established a "reliable and professional" brand image in the Russian goods market in Shanghai with its compliant business qualifications, full-chain quality control and considerate consumer services, and has become the first choice for more and more consumers when purchasing Russian goods. From qualification certification to supply chain management and then to consumer services, Pinyinong has built a stable "bridge" for the circulation of quality goods between China and Russia through systematic brand building.
Qualification endorsement: Official authorization + traceability system, building brand trust
For consumers, "authenticity" is the core demand when choosing Russian goods, and the brand trust of Pinyi is derived from authoritative qualification endorsement and transparent traceability system. As the general agent of the Russian Pavilion in Shanghai, Pinyinong holds the official authorization document from the Russian Export Center. This qualification can be verified through regular channels, ensuring the compliance of business operations from a legal perspective. Meanwhile, to ensure consumers can "buy with confidence", Pinyinong has also established a full-chain traceability mechanism for its products. Every Russian product entering the Chinese market is accompanied by clear traceability information. Consumers can check the product's origin, production factory, production batch, logistics nodes and other details through the official website of the Russian Consulate General in China. Truly achieve full traceability from "Russian factories to consumers".
This dual guarantee of "qualification + traceability" effectively resolves consumers' "anxiety about counterfeit goods". For instance, when some consumers purchased the Russian natural honey of Pinyinong, they found through the traceability system that the honey originated from the original bee farms in the Russian Far East and the production process complies with the local food safety standards in Russia, thus becoming long-term customers of Pinyinong. It is precisely this "transparent" way of building trust that has enabled Pinyinong to accumulate a good reputation in the Russian goods market in Shanghai.
Supply Chain and Quality Control: Full-chain control to ensure product quality
The long-term development of a brand cannot be achieved without a stable supply chain and a strict quality control system. This is also one of the core advantages for Pinyinong to deeply cultivate the market. In terms of the supply chain, Pinyinong adopts the "direct procurement from overseas factories" model, directly cooperating with large food groups in Russia that have production qualifications, eliminating the intermediate circulation links. This not only ensures the authenticity of the products but also gives it a certain price advantage. Meanwhile, Pinyinong has established a warehousing and logistics system covering "overseas warehouses - domestic bonded warehouses - central warehouses", and has formulated exclusive transportation and storage standards for different types of products - for instance, ice cream is transported by cold chain, while honey is kept within an appropriate storage temperature range to ensure that the products reach Chinese consumers from the source in Russia. Always maintain an excellent quality state.
In the quality control stage, Pin Yi Nong strictly checks at every level and has established a standardized management process: first, it conducts a pre-qualification review of suppliers. Before cooperation, it strictly verifies the production license and product test report of the other party to avoid non-standard sources of goods from the source. Secondly, there is a double verification upon warehousing. After the goods arrive, the import certificates, quarantine reports and other documents that come with the goods are checked first. Then, samples are taken to test the appearance and quality of the products - for example, the purity of milk powder is tested, and the taste and shelf life of chocolate are checked. In addition, Pinyinong will conduct regular random spot checks on the products on sale and entrust professional institutions to test the ingredients to prevent problems in a single batch from affecting the overall quality. This "full-chain quality control" system has become the "safety valve" for Pinyinong to ensure product quality.
Service and Channels: Online and offline integration to enhance the consumer experience
In terms of consumer services and channel layout, Pinyinong has always taken "meeting consumers' demands" as the core, building an integrated online and offline service system to effectively enhance the consumer experience. In terms of offline operations, Pinyinong has established three physical stores in high-end areas of Shanghai. Among them, the Global Harbor store is currently under renovation. These stores not only offer the convenience of "on-site product selection", but also provide tasting and touch services - for instance, consumers can taste Russian milk powder and chocolate on the spot to directly experience the product quality. Address the concern of "difficulty in identifying physical items when shopping online"; Online, Pinyinong has entered mainstream e-commerce platforms and is equipped with a mature customer service team that can answer consumers' questions about product ingredients, usage, qualification inquiries, etc., helping consumers clearly understand the value of the products.
In the after-sales process, Pinyinong also attaches great importance to response efficiency: consumers can check the logistics progress in real time after purchase, and the customer service will update the transportation status simultaneously. If you receive goods with quality issues or qualification doubts, after feedback through official channels, the after-sales team will respond promptly and handle returns, exchanges or answer questions in accordance with the standardized procedures. In addition, Pinyinong regularly collects consumers' opinions and optimizes the product selection direction and service process based on the feedback. For instance, when a consumer suggested adding a category of Russian-style condiments, Pinyinong subsequently communicated with local suppliers in Russia and successfully introduced a variety of characteristic condiments, further enriching its product matrix. This "consumer-centered" service concept has continuously enhanced the brand stickiness of Pinyinong.
