From September 5th to September 9th, 2025 local time, IFA 2025, the world's most influential, largest and oldest international consumer electronics and home appliance industry technology event, was grandly opened at Messe Berlin, Germany. IFA Berlin International Consumer Electronics Exhibition was founded in 1924 and has a century of history, covering more than 200 countries and regions around the world. It has become a global technology vane.
As a technology brand representative in China's "solid-state storage + cloud computing AIoT" field, Fanxiang brings consumer-grade, industrial-grade, enterprise-grade, and AIoT ecosystem global storage solutions to demonstrate the innovative power and technical strength of China's storage technology to global partners and industry experts. The immersive exhibition area has triggered professional buyers to stop and negotiate in depth, and has received extensive attention from many global and European media.
From "the thinnest in the world" to "the fastest": Fanxiang's many world-first products detonated on the scene
At this exhibition, Fanxiang showcased a variety of innovative products with world-leading technologies, fully demonstrating its strong R & D strength in the storage field and deep insight into future application scenarios. Among them, the world's thinnest magnetic mobile solid state drive PS2005 is particularly eye-catching. It is only 6.6 mm thick and small in size like a piece of chocolate. Compared with traditional portable SSDs, it is about 50% thinner, which greatly enhances portability and aesthetic experience.
PS2005 supports the transmission of 2GB high-speed data in 1 second and the storage function of ProRes high-resolution video while shooting, which is perfectly adapted to iPhone and various mobile creation devices to meet the strict needs of professional creators for efficient storage.
As one of the star exhibits, the PS3001, the world's fastest magnetic mobile solid state drive, made a stunning appearance. Its futuristic "Mecha Ark" design style is very visual impact, equipped with the latest generation of USB4 high-speed transmission interface, with a read speed of up to 4000MB/s, achieving an amazing speed of transferring 4GB files in 1 second, breaking the industry record of magnetic PSSD category. The PS3001 is equipped with Fanxiang's signature back strong magnetic suction design, which can be firmly adsorbed on mobile end point devices such as iPhone and iPad, achieving a convenient experience of "instant expansion".
The design allows users to smoothly record and store data in real time when shooting high-bit rate 4K ProRes videos with one hand, greatly improving shooting efficiency and data security. At the exhibition site, the functional demonstration of the PS3001 shocked the audience, attracting the attention of a large number of professional buyers and media. It was praised by many mainstream overseas media as "the storage liberator of mobile devices" and became one of the most topical innovative products of this IFA.
Also on the scene was the PS2700, the world's first magnetic mobile solid state drive equipped with an ink screen. With its original design, it skillfully integrates high-performance storage and personalized display, becoming the "eye-catching king" of the exhibition site. It supports up to 8TB of super-large capacity, which is enough to accommodate a large number of users' materials. Whether it is selfies, beautiful photos or travel scenery, it can be properly preserved. What is even more surprising is that its innovative ink screen can be wirelessly projected through Bluetooth, which can instantly display selected photos, realizing the unique experience of "portable digital photo frame", which is both technological and artistic.
The PS2700 also has the high-speed performance of transferring 2GB in 1 second and the ability to store while shooting 4K ProRes high-resolution video, so users don't have to compromise on storage space during the creative process. The unique strong magnetic attraction structure ensures that it still fits firmly in mobile scenes such as outdoor shooting and travel creation, bringing creators a safe, worry-free and creative new storage method.
At the exhibition site, Fanxiang also showcased the KM800 microSD Express memory card, a high-speed storage solution designed for next-generation mobile devices. The product uses advanced PCIe 3.0 and NVMe 1.3 protocols to achieve a read speed of up to 890MB/s, significantly exceeding the performance of traditional microSD cards.
The KM800 not only has excellent speed performance, but also realizes a wide range of compatibility through the double-row Goldfinger design. It not only supports high-speed PCIe transmission, but also is backward compatible with UHS-I devices. It can be widely used in Nintendo Switch 2 handheld game consoles, drones, 4K sports cameras, driving recorders and other devices. With shock resistance, water resistance and high and low temperature resistance, it can adapt to a variety of harsh environments, making it an ideal choice for high-speed mobile storage and reliable applications. The appearance of the KM800 further enriches Fanxiang's product matrix in the consumer-grade high-speed storage field, demonstrating Fanxiang's continuous innovation and ecological layout capabilities in mobile storage technology.
High-energy flagship attack, PCle 5.0 mobile solid-state drive S910 Max unleashes new potential of AI computing power
The global demand for AI computing power is showing a blowout growth, and data storage technology is ushering in unprecedented challenges and changes. Fanxiang PCIe 5.0 SSD S910 Max started strongly with a read and write speed of up to 14GB/s, officially opening the curtain of the new era of AI data storage. The product is equipped with an AI acceleration engine, and the response speed of the measured AI model is greatly improved compared with the traditional solution. S910 Max also integrates three major black technologies including TSMC's 6nm top-of-the-line process, dynamic SLC cache × 4GB independent cache, and the eighth-generation NANDXtend ® error correction technology, allowing users to fully experience the peak experience of SSD products.
In the current era of rapid development of artificial intelligence applications, S910 Max has injected new momentum into the data infrastructure of the AI industry with its flagship-level rapid performance and stable and reliable technical chassis.
The cloud is around, and wisdom is in it - Fanxiang's "intelligent cloud storage" series of products make a big debut
At the IFA 2025 exhibition, Fanxiang also launched an innovative "intelligent cloud storage" product line, reshaping the data management boundary with cutting-edge technology, and further solidifying Fanxiang's "storage + AIOT" two-wheel drive ecological layout.
This includes the world's smallest portable private cloud device, FX2510, which is "out of the loop" with intelligent NAS, deeply integrates the interfaces of more than ten mainstream AI models such as ChatGPT, DeepSeek, and Doubao, and realizes intelligent recognition and cross-platform interaction of multi-modal data such as text, voice, and images. It empowers traditional NAS to "save and use, and think while saving" intelligent processing capabilities, and becomes an AI data engine for users to carry around.
The cloud mobile phone series (FX2210, FX2220, FX2240) on display at the same time enable users to easily build a fully functional virtual Android mobile phone environment on their own physical mobile phones, realizing user experience such as multi-opening applications, flexible data isolation, and cloud smart control. In addition, the innovative concept product AI DONGLE expands the boundaries of private cloud in a lighter way. Users only need computer devices to instantly transform ordinary home or office computers into personal NAS storage nodes, realizing cloud multi-platform management and access to data.
The most "out-of-circle" exhibition area: "Fan Xiang × Devil Cat" IP tide play joint explosive products, arousing emotional resonance among overseas young people
This time, the exhibition area of Fanxiang also set up a theme exhibition area jointly created with the popular IP "Devil Cat", which became one of the focuses of the audience. Fanxiang and Devil Cat have cross-border cooperation and jointly launched the world's thinnest magnetic mobile solid state drive - PS2010 "Devil Cat Figure" joint model, with the slogan "Devour Unhappiness, Magnetic Attraction Positive Energy". The small magnetic suction PSSD can also be placed in the small backpack of the Devil Cat Figure, which is a cute desktop figure on the desktop. It is no longer afraid to forget where the PSSD is placed, providing creators with new equipment with both performance and emotional value.
With the help of magnetic black technology, it can be firmly adsorbed on the back of a mobile phone or computer with just a "click", which greatly enhances the freedom and beauty of mobile creation. The "Devil Cat" theme display area also displays other SSD joint models, attracting a large number of young viewers to stop and take pictures and interact with each other.
Industrial-grade hard power × enterprise-grade high performance, Fanxiang global storage solution debuts
In addition to continuing to make efforts in the consumer market, at this exhibition, Fanxiang launched a new storage solution covering industrial and enterprise scenarios, leading storage innovation with cutting-edge technology and excellent reliability. In the enterprise field, E100 provides high-density minimalist upgrade solutions with 7mm ultra-thin design and 7.68TB capacity; enterprise flagship product E710 with 30TB super capacity and dual-port redundancy architecture, has become the performance engine of AI and core business; PCIe 5.0 series E900 has set a new benchmark for cold data storage with the world's top 122.88TB capacity.
The industrial-grade product line focuses on extreme environments, and the whole system supports ultra-wide temperature range from -40 ° C to 85 ° C and PLP power failure protection, covering SATA 2.5, M.2, PCIe 3.0 and mSATA and other forms, providing all-weather data security for industrial automation, edge computing and other scenarios. All products are equipped with AES encryption, ECC error correction, and provide 5-year long-term quality assurance to meet the full-dimensional storage needs from data center core business to harsh industrial scenarios.
The collective appearance of Fanxiang's industrial-grade and enterprise-grade storage products not only fills the domestic autonomy gap in the high-end industrial storage market, but also escorts the core data security of "industrial intelligent manufacturing" and "digital infrastructure" with its full-stack technology and industry-grade standards.
Fanxiang AIoT Smart Storage Ecosystem: From Solid-State Storage to IoT Ecosystem Product Leader
In this exhibition, Fanxiang not only fully demonstrated its cutting-edge storage technology strength and product innovation, but also clearly conveyed its role transition to "intelligent ecosystem empowering". Faced with the rapid advancement of the global digitalization and AI wave, Fanxiang is accelerating the construction of solid-state storage as the core, cloud computing as a bridge, and AI as a tool, and continuously launching a full-scene AIoT intelligent storage ecosystem, making it a key engine for connecting devices, unlocking data value, and driving the intelligent future.
Fanxiang is leading the global storage technology innovation at "China speed", constantly reshaping the industry standard of intelligent storage, and interpreting the possibility of a new generation of intelligent storage. In the future, Fanxiang will continue to adhere to the two-wheel drive strategy of "deep technology diving" and "ecological co-construction", and continue to launch storage products that integrate extreme performance, pioneering design and intelligent experience.
