The National Internet Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration of Radio and Television jointly issued the "Measures for the Identification of Artificial Intelligence Generated and Synthetic Content" (hereinafter referred to as the "Identification Measures"), which has been officially implemented on September 1, 2025. In response to this new regulation, Visual China has recently completed the upgrade of its website vcg.com and cfp.cn, and marked all artificial intelligence generated and synthesized (AIGC) content according to law to promote the standardized, healthy and sustainable development of generative artificial intelligence.
The implementation of the "Labeling Measures" aims to further enhance the transparency and credibility of artificial intelligence-generated content, protect users' right to know, and promote the development of industry norms. According to national regulations, AIGC content must be clearly marked with generation attributes. Vision China, as an artificial intelligence-generated synthetic content service provider and an online information content dissemination service platform, actively fulfills its labeling obligations and adds "AI-generated synthetic" labels to the display and download of AIGC content to ensure that the source of content is clear and recognizable.
According to the "Identification Measures", the identification system implemented by Visual China this time includes two forms: the explicit identification is presented in the form of "AI-generated synthetic" watermarks in the work screen, which is convenient for users to intuitively identify; the implicit identification is embedded in the metadata of the work, including elements such as generation attributes and dissemination platform information, providing technical support for content traceability and management. This dual identification system not only guarantees users' right to know, but also provides a traceability mechanism for content dissemination.
The "AI Generated Synthesis" logo is displayed in the upper right corner of the AIGC work on the website.
At present, the website has updated the user operation process synchronously. Users can easily find AIGC works in the screening options, and choose whether to keep the explicit logo according to the actual use scenario when downloading. For example, the AIGC pictures downloaded by users from vcg.com will also be used in the subsequent production and processing process. AIGC pictures without watermarks need to be used. They can be downloaded after submitting the application on the website, but they still need to be marked according to law in the final use scenario. In addition, the platform also provides detailed operation guides and customer service support to help users smoothly transition to the new regulations.
Click "Filter" on the search results page of the website, and check the "AIGC Works" option.
Website AIGC works download and use specifications
Visual China has always adhered to the principle of "compliance first, technology empowered". This platform upgrade is not only a positive response to national policies, but also an important measure for the platform to implement corporate responsibility and protect the legitimate rights and interests of users. In the future, Visual China will continue to improve the AIGC content identification and management mechanism to provide users with safer, more transparent and more compliant content services.
