In recent years, under the leadership of Chairperson Zheng Jianjiang, Oaks Group has continued to deepen its "intelligent + diversified" two-wheel drive strategy. From investing in the future factory of smart air conditioners to reaching strategic cooperation with Panasonic and Autonavi Maps, Oaks is accelerating the transformation from a traditional home appliance manufacturer to a technology-based enterprise.
Once upon a time, Oaks became a hit in the air-conditioning field due to its low-price strategy. Under the leadership of Zheng Jianjiang, Oaks' sales soared, growing from a small business to the world's fifth largest air-conditioning supplier.
Nowadays, the home appliance industry has entered the era of stock from the era of increment. Under the premise of the increase in residents' income level and the upgrading of consumption, the original strategy of "winning by price" obviously cannot adapt to the development of the times. Zheng Jianjiang has long aimed at the power source of technology, which has made Oaks usher in "breaking the game" and "rebirth".
"Black Light" factory promotes "quality" with "new"
In the black light factory of Oaks, almost no one can be seen, only the computer display screen and the equipment status indicator are flashing. In recent years, Oaks has vigorously promoted the digitalization and intelligence strategy, from plastics, two devices, sheet metal, electronics, to final assembly and logistics, the whole line adopts the most advanced automation equipment to realize the main key equipment botnet, and the automatic collection rate of key production data is 100%. Interconnection between equipment, key data Transmission Service, interoperability and visual production help improve quality and efficiency.
Diversified strategic cooperation to gather power together
In recent years, Zheng Jianjiang led Oaks to make continuous efforts in R & D and made major breakthroughs. The cumulative investment in R & D in 3 years exceeded 2 billion. So far, Oaks has won more than 130 domestic and foreign awards, 17 international leading technologies, and more than 20,000 patents. In order to further make up for the shortcomings of R & D, Oaks has established strategic partnerships with a number of technology companies.
Oaks and Panasonic jointly build an annual output of 30 million air-conditioning compressors and R & D center projects to seize the "hot search" of the home appliance circle; Oaks intelligent voice air conditioner Oguru II Pro is equipped with Baidu large model DeepSeek large model, achieving breakthroughs in intelligent voice interaction, accurate scene perception, personalized service recommendation, etc., marking the upgrade of intelligent voice interaction from passive response to active service; Oaks and Autonavi maps cooperate to search for "Oaks air conditioner" through Autonavi maps, which can reach more than 1,000 stores across the country with one click. Information and exclusive preferential policies create "instant search and instant benefit" for consumers
A full-scenario smart consumer experience.
From "winning by price" to "standing by quality", Zheng Jianjiang led Oaks to build a solid foundation with intelligent production and activate kinetic energy with open cooperation. He not only successfully cracked the growth dilemma of the stock era, but also realized the "rebirth" transformation of the enterprise in the technology empowerment. Now, standing at a new starting point of development, Oaks is taking innovation as its sail and the world as its voyage. Under Zheng Jianjiang's strategic plan, it is sailing at full speed to the vast blue ocean of technology-based enterprises - this is not only a "break" battle to break the traditional path, but also a "rebirth" journey to embrace the future.
