On May 19, 2019, the 6th China Brand Influence Evaluation results Release event was held in Beijing. By virtue of its leadership influence and creativity in brand building, Liby stood out among more than 200 participating enterprises and was awarded "Top 100 Chinese Brand Influence in 2019" and "Top 10 Chinese Brand Influence (Industry) Brands in 2019". The president of Liby Group was awarded "Top 10 Innovative Entrepreneurs in China Brand Influence in 2019". It is the most award-winning brand in the industry.
The event is co-sponsored by People's Daily and China Enterprise News. Guests at the event include Liu Xiaofeng, Vice chairman of the 12th National Committee of the Chinese People's Political Consultative Conference (CPPCC), Li Zibin, former director of the National Development and Reform Commission, Li Zhimin, former deputy director of the State Administration of Quality and Technical Supervision, and Yu Wu, vice chairman of the China Enterprise Association.
Ten years of steady leadership
Liby has always been a leading brand in the laundry and care industry in China. Statistics show that from 2009 to 2018, Liby has been leading the national sales for ten consecutive years. From 2012 to 2017, Liby has been the most popular washing and care brand in China for six consecutive years.
Liby is a model of the rise of Chinese national brands. In the early 1990s, foreign brands entered China and took the lead in occupying the market. Chinese brands led by Liby, relying on their own excellent product quality and unremitting scientific research and innovation, successfully break through the competition with foreign brands and win more people's choice and favor.
Wu Chen, chief brand officer of Liby, was interviewed by the National Development and Reform Commission and shared the brand construction and development of Liby. Liby has been established for 25 years. In the face of the changing consumer demand of the industry, Liby adheres to the concept of laundry care, constantly conducts scientific and technological research and development, and realizes product innovation. A series of laundry care products, from hand-free laundry detergent to natural and mild Liby natural soap, have been highly recognized by the market.
Technology leads industry trends
Behind the excellent products, is the support of advanced technology. Liby has been able to lead the development of the industry with innovative products for 25 years, which is inseparable from the strong investment in scientific and technological research and development. To date, Liby has published 197 patents for washing, far higher than the industry average. High-tech products account for 70 percent of the new products developed by the innovation research and development Center every year. Only relying on scientific and technological innovation, consumer demand-oriented, is the future daily chemical brand to win the future key factors.
By observing market trends and persisting in scientific and technological innovation, Liby has always won the choice of thousands of Chinese consumers in the past 25 years. According to the 2018 Global Brand Footprint Report, Liby ranks among the top 10 most selected and frequently purchased brands in the Chinese market, and is the only brand in the daily chemical category to make the top 10 list. In addition, Kantar Consumer Index research data shows that 70 percent of urban households in China are using Liby products, which is enough to prove that Liby is truly a national brand.
After 25 years of accumulation, Liby is not only a brand of laundry care in the hearts of consumers, but also a practitioner and advocate of quality life, as well as a long-term reliable life companion. Leading national sales for ten consecutive years is the best proof. Last year at the World Environmental Congress, Liby won the overall International Carbon Gold Award. Libai natural soap liquid products have become the official recommended clothing washing and care products. The success of natural soap liquid is only the epitome of Libai's product innovation.
The world's first enzyme-added particle soap and China's first enzyme-added laundry detergent, Liby presents innovative products to Chinese consumers. Liby also attaches great importance to integrating the world's top scientific research forces. In 2014, Liby signed a strategic cooperation agreement with Novozymes, the world leader in enzyme products, in the presence of the Queen of Denmark.
Liby continues scientific and technological innovation, always carries out the idea of laundry care, and comes up with more innovative products that meet the market demand in the realization of transformation and upgrading. In the future demand of clothing washing and care, Liby occupies the new industry technology, has a far above average brand advantage.
The Libai brand won three awards in the 2019 Sixth China Brand Influence Evaluation results Release activity, which is highly recognized by the public. One hundred years of great achievements, from now on. On the basis of growing strength and comprehensive improvement, Liby constantly strengthens brand construction, tells the story of Chinese independent brands, and continuously improves the influence and recognition of independent brands. The person in charge of Liby brand said that Liby brand will make efforts in key areas such as product, innovation and culture, and strive to develop into the most respected and trusted brand in China's daily chemical industry with the most professional attitude.
