Reveal the new highlights of the 14th Shanghai International Gold, Jewelry and Jade Exhibition!
The global exhibition industry leader, Asia Bo Wen has made bold innovation and integrated its rich resources. After the launch of the cross-border resource integration platform "Jewelry Life Museum" in 2017, which was well received by the industry, it has made continuous efforts in 2018. The 14th Shanghai International Gold, Jewelry and Jade Exhibition will be held in Shanghai World Expo Exhibition Center from December 7 to 10, 2018. The newly upgraded "Jewelry Lifestyle Museum 2.0" will continue to write a crossover legend. For this reason, the museum launched a series of activities of "Crossover · Light up Life +" before and during the exhibition, trying to combine five fashion fields with jewelry designers as the base point, provide five industry resources and five dimensions of crossover business opportunities, and illustrate the combination of people, makeup, clothing, decoration and scenery from the perspective of image, to show the "Jewelry life, Life jeweled ".
From ancient times to today, jewelry has multiple attributes, such as art, history and culture, wealth, craft technology, fashion, etc. It is a work that integrates the beauty of nature, humanity and craft. Jewelry consumption has the special properties of scenization and ritual sense. It can be said that each piece of jewelry not only has the value of the product itself, but also the story behind it represents an eternal touching and memory, which is unmatched in emotional value. This is also an important reason why jewelry stands out among many consumer goods and cannot be replaced. Jewelry used to be the exclusive preserve of aristocrats. With the vigorous development of the jewelry industry in modern times, art has been transformed into business, and more people can appreciate and own this special beauty through business. And in such a new consumption era with changing changes and bursting of information, how to attract and influence the jewelry industry of the new generation of consumer groups?
With the rise of a new generation of consumers who are keen on "slash life", a single original product can no longer meet their diverse emotional needs, which makes brand crossover a breakthrough. International brands "do not do their jobs", old products "free themselves", and finally the word of mouth popularity double harvest - Starbucks is not only coffee, GUCCI is not only the sale of luxury goods, the Forbidden City is not only cultural sites and tourist attractions, Baique Gazing is no longer the domestic skin care products of the previous generation. Successful models in the former, the trend of cross-border increasingly intense, actively expand different fields, grasp the core at the same time, continue to integrate new elements, for the market and consumers to bring new experience.
As the saying goes, "If you want to surpass, you must first Huitong". Taking the exhibition as an opportunity and taking trans-boundary as the first opportunity, Bowan Asia sets an example for the brand positioning and image of the jewelry industry, seeking for the tonal industry that is in line with trans-boundary cooperation, breaking through the constraints and daring to innovate. Shanghai International Gold, Jewelry and Jade Exhibition will dig deep behind the five fields of cross-border resources, encourage thinking storm, from the merchant data, channel resources, brand integration, spatial integration and other fields, extend the perspective of jewelry marketing, bold search for jewelry cross-border development path. On September 28, in Shanghai International Brand Jewelry Center, Bowen grand opened the "Crossover · Light Up Life +" activity. Five groups of designers, represented by jewelry designers Hou Yuanmin and Ma Yan, interior designers Yu Yunchuan, beauty designers Huo Yujia and Lin Qin, fashion designers Tan Yuxi and Liu Xia, and beauty designer Chen Gurong, worked together. Love to deduce the integration of modern life and jewelry, with their talent and physical practice, the expression of Shangpin life of the spirit of the girl ----- delicate, elegant, appropriate and comfortable!
Cross the boundary · Light up life +
Cross the border? Light up Life +
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Cross the border? Light up Life +
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Cross the border? Light up Life +
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As the top priority of this event, the "Cross-border · Brightening Life + -- Jewelry Cross-border Cooperation Summit Forum" will be held at the exhibition site on December 7th. At that time, industry celebrities and representatives from different industries will face to face to imagine various possibilities and development prospects of cross-border cooperation with jewelry industry. This will be a collision of thinking sparks, a good opportunity to explore the logic of business development. The crossover platform created by Asia Bowen will bring a more interesting and wonderful future for the jewelry industry!
The 14th Shanghai International Gold, Jewelry and Jade Exhibition, which will be held in Shanghai World Expo Exhibition and Exhibition Center from December 7 to 10, 2018, is not only a gathering of the new generation of jewelers, but also a focus stage for future players in the jewelry industry!
