Volvo's sales exceeded 70,000 units in the first half of the year, and the XC70 has set a new benchmark for long-range plug-in hybrids

2025-10-13 14:02 0

/PRZWT/In June 2025, Volvo sold 13,537 vehicles in the Chinese mainland market, performing quite well both year-on-year and month-on-month. As a key force, XC60 delivered 7,801 units in a single month, representing a 13.7% increase compared to the previous month. The S60 also contributed 2,164 units and achieved a year-on-year growth of 28% in the first half of the year. Overall, as of the end of June, Volvo's sales in 2025 have reached 70,298 units. For a luxury brand that has been deeply rooted in the Chinese market for many years, such achievements not only reflect the market recognition of its products but also demonstrate its resilience in the context of the new energy transition.

It was at such a juncture that Volvo brought the all-new XC70 back to the stage. On September 26th, the XC70 was officially launched, with a total of four models available. The suggested retail price ranges from 416,900 to 496,900 yuan, and the limited-time discount range even drops to 269,900 to 349,900 yuan. The pricing strategy directly targets the competitive core of the new energy luxury SUV market, further consolidating and expanding the market share in China through the XC70.

Inheritance and Return: The Unique Story of XC70

The name XC70 is no stranger. At the end of 1996, Volvo launched the V70 XC, emphasizing off-road capabilities, which could be regarded as the prototype of a crossover SUV. In 2002, it was officially named XC70, echoing the family SUV XC90, and clearly defined its positioning as a crossover off-road vehicle. In 2007, the third-generation XC70 made its debut at the Geneva Motor Show, continuing Volvo's reputation for sturdiness and safety. Although the XC70 was discontinued in 2016 and replaced by the V90 Cross Country, it has never been forgotten.

Nowadays, Volvo is bringing the XC70 back to the market with its brand-new SMA Super Hybrid architecture. This is not only a product revival but also an important footnote to the brand's electrification strategy. The XC70 returns with both historical sentiment and technological upgrades. Its comeback is of great significance to Volvo.

The long-range plug-in hybrid mainly relies on electricity for daily commuting

One of the biggest highlights of the XC70 is its long-range plug-in hybrid system. It is equipped with a plug-in hybrid power system composed of a 1.5T hybrid-specific engine and an electric motor. The maximum power of the engine can reach 120kW. It adopts an electric drive system of P1+P2 coaxial + P4 rear axle, and is matched with a 3DHT hybrid-specific transmission. The combined power of the system is 340 kilowatts. The official statement indicates that when the vehicle is fully charged, the 0-100 km/h acceleration time is 5.28 seconds.

Two battery options are available: lithium iron phosphate and ternary lithium. Under CLTC conditions, the pure electric range exceeds 200km, and the combined range exceeds 1,200 km. For long-distance travel, it can achieve an ultra-low fuel consumption of 6.55L/100km when the battery is depleted. This data is quite impressive among plug-in hybrid SUVs. In other words, daily commuting can be fully handled in pure electric mode, which not only saves fuel costs but is also more environmentally friendly. If you occasionally travel long distances, a hybrid system can also eliminate range anxiety. It truly achieves "pure electric for short distances, worry-free for long distances".

It has a large body size and excellent space performance

The body dimensions of the XC70 are 4815×1890×1650mm, with a wheelbase of 2895mm. This size is quite standard among mid-to-large-sized SUVs. The longer wheelbase provides more spacious legroom in the rear seats, and there is also no problem with headroom and shoulder space.

Imagine taking your family camping in the suburbs on the weekend. Three people can sit in the back row without feeling crowded, and the trunk can easily hold a camping tent, a barbecue grill, and folding tables and chairs. Compared with some compact SUVs, the XC70 is more confident in terms of "capacity" and "comfort", making it particularly suitable for people with family car needs.

Nordic-style design, simple yet sophisticated

In terms of design, the XC70 continues Volvo's simple Nordic style. The front face adopts an integrated shield-shaped design, replacing the traditional open grille, and is paired with the signature "Thor's Hammer" LED headlights, presenting a neat and sharp visual effect. The side lines of the vehicle body are clear and smooth. The shoulder lines and the sculptural feel of the engine compartment are combined to create an aura that is both strong and gentle.

The design of the rear is equally unique. The C-shaped taillights blend seamlessly with the rear windshield. The vertical "Viking Tomahawk" taillights can more clearly alert the vehicles behind in bad weather. The overall shape is both grand and tough, and also has a touch of urban sophistication. It can be said that the XC70 not only meets the decent needs of daily business commuting but also does not stand out in self-driving and light off-road driving.

The intelligent cockpit offers a more considerate scenario-based experience

The interior of the XC70 is highly technological. It is equipped with a 15.4-inch central control screen, paired with a 12.3-inch instrument panel and a 92-inch AR-HUD, providing clear and intuitive information display.

In terms of driving, the XC70 is equipped with the NPA intelligent navigation assistance system, covering the entire speed range from 0 to 150km/h. When getting on the highway, the XC70 is equipped with a total of 24 intelligent perception hardware devices, including millimeter-wave radar, ultrasonic radar, front and rear view cameras, etc. Moreover, the entire series is standard with 21 intelligent safety assistance functions, which can help adjust the speed, avoid large vehicles, automatically slow down on curves, and also calmly enter and exit ramps. For people who often travel long distances, this can significantly reduce driving pressure.

In urban parking scenarios, the XC70 has also demonstrated considerable sincerity. Its intelligent parking function can not only identify common vertical, horizontal and inclined parking Spaces, but also handle the "tricky" parking Spaces on dead-end roads. Once the vehicle speed drops below 25km/h, the system will automatically start searching for parking Spaces and can identify 8 parking spots at once. There's no need to search while driving anymore, making parking a very easy task.

In addition to power and intelligence, the XC70 also takes into account the user's life scenarios in the details. It supports external power discharge, so you can carry coffee machines and induction cookers when camping. The car is also equipped with a fragrance system, making the driving environment more comfortable. Remote control and remote parking are also available, making daily use more convenient. It can be said that the XC70 is not merely a car; it is more like a personal companion in life.

Volvo's dual layout of sales volume and new products

Judging from its sales performance, Volvo has already proven its stability in the Chinese market. The XC60 and S60 respectively support the brand's main SUV and sedan camps. Now, the return of the XC70 precisely fills the gap of long-range plug-in hybrid mid-to-large-sized SUVs.

It combines inheritance with innovation: from the V70 XC in 1996 to today's XC70, Volvo has brought its crossover and off-road genes into the new energy era. With a pure electric range of over 200 kilometers, an intelligent cabin experience, comprehensive driving assistance, and an attractive limited-time price, the XC70 has the competitiveness to enter the mainstream luxury plug-in hybrid SUV market.

Next, can it carry on Volvo's sales growth momentum and even open up a new situation in the new energy luxury SUV market? The answer may soon be revealed in the market feedback.

Source: Corporate press release
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