Within just one week of its launch, the Xiangjie S9T received over 13,000 pre-orders, causing a huge stir

2025-09-24 15:06 0

/PRZWT/On September 16th, the first station wagon of HarmonyOS Smart Mobility, the Xiangjie S9T, was officially launched, with a starting price of only 309,800 yuan. During the first sale period, those who place an order can enjoy up to 60,000 yuan in benefits. What's even more astonishing is that within a week of its launch, its order volume exceeded 13,000 units, making it the new top star in the new energy station wagon market. Why did it become popular? The answer lies in the all-round strength and explosive price of the flagship 9 series. Coupled with the same flagship-level configuration as the M9 and the Zunjie S800, as well as the support of Huawei's full-stack black technology, it has directly pushed the 300,000-yuan market to an imbalance, with a continuous stream of customers coming to the stores to look at the cars.

Suv-level super-large space, the ultimate form of station wagons

Many families are torn when buying a car. Sedans are elegant but have limited space, while SUVs are spacious but offer average driving experience. The positioning of the Xiangjie S9T precisely resolves this "you can't have both fish and bear's paw" dilemma.

The vehicle has 30 storage Spaces, including door panel storage compartments, encrypted storage compartments, hidden cup holders... Even so considerate that the children's snacks and the parents' umbrellas can be placed in their respective positions. The 38L electric bomb and electric suction front trunk can easily hold a carry-on suitcase and can also handle the situation where there is no space to buy groceries at the last minute. It also features a 729L super large trunk. When the whole family goes out, strollers, camping equipment and suitcases can all be placed in it. With just one click, the rear seats can be folded down, expanding the space to 1,677 liters. It's no problem to fit a mountain bike or a surfboard.

Huawei Gankun Intelligent Driving ADS 4, HarmonyOS ten-screen cockpit

The Xiangjie S9T is the first to be equipped with Huawei's Gan Kun Intelligent Driving ADS 4, which is equipped with 36 high-precision sensors, including 4 lidars, 5 4D millimeter-wave radars and 4 external microphones, building an industry-leading full-dimensional fusion perception system. Whether it's a congested urban commute to and from work or a long-distance journey on the highway during holidays, it can offer a smoother and more reliable assisted driving experience. In conjunction with the parking space-to-parking space navigation assistance P2P 2.0, it covers 500,000 parking lots across the country. Users only need to operate with one click, and their vehicles can automatically drive into the community garage to complete parking. In addition, with the All-dimensional Anti-Collision 4.0 system, night driving Spotlight warning, full-scenario tire blowout stability control, and door opening guard function, a sense of security is always on hand. This configuration is derived from Huawei's full-stack black technology and is also a downgrade of the same system as the M9 priced at over one million yuan. On models priced at 300,000 yuan, it undoubtedly achieves the effect of a "dimensional reduction strike".

Once inside the vehicle, the HarmonyOS ten-screen fully equipped cabin of the Xiangjie S9T has completely refreshed the perception of smart cabins among tech enthusiasts. The 16.1-inch central control screen, 12.3-inch passenger screen, MagLink Mini mobile control screen, along with the rear entertainment screen and the smart projection system, form a true multi-screen interactive ecosystem.

These technological configurations are not merely a stack of "cool digital screens", but also the practical application of the six standard features of the 9 Series flagship in actual usage scenarios. For example, HUAWEI Gankun ADS4, HUAWEI SOUND SUPERIOR 25-speaker audio system, MagLink Mini mobile control screen, smart electric door, megapixel smart projection headlight, and NVH noise reduction design beyond luxury cars. Whether driving alone at night or taking a long family trip, the quietness and immersion inside the vehicle have reached flagship-level standards.

Both extended-range and pure electric models can meet different demands

To ensure that users with different needs can all find the suitable version, the Xiangjie S9T offers two power forms: pure electric and extended-range, as well as two configurations: Max and Ultra. The pure electric version has a maximum range of up to 801 kilometers, making it highly suitable for users who commute daily in the city or drive around nearby areas. In contrast, the extended-range version has a combined range of up to 1,305 kilometers and supports refueling with 92-octane gasoline.

In terms of configuration, the Max version is equipped with Huawei Gankun ADS 4, the all-new Turing platform and air suspension. The pure electric version has a range of 801km, and the extended-range version can reach 1,225 km, which can meet the needs of most daily and long-distance travel. The Ultra version, on this basis, adds advanced features such as smart electric doors and megapixel projection headlights. It also offers a pure electric 701km intelligent four-wheel drive and an extended range of 1,305 km, making it particularly suitable for users who pursue an ultimate driving experience and a sense of technology.

In addition to the explosive starting price of 309,800 yuan, during the first sale period, the Xiangjie S9T also prepared a set of genuine benefit combinations for users, allowing every user who placed an order to feel the surprise of "the more you calculate, the more you earn". It includes a limited-time free car color of either Xianzong Green or Huanyu Red worth 10,000 yuan, a 10,000-yuan optional discount, a 10,000-yuan zero-gravity front passenger seat, a 20,000-yuan ADS advanced function package subsidy, a 6,000-yuan Comfort Enjoyment car gift package, and a 4,000-yuan worry-free assisted driving service. This entire set of benefits, when combined, is almost equivalent to "buying and earning". No wonder within just 72 hours of its launch, more than 10,000 users placed orders without hesitation.

According to industry research data, the first batch of users of the HarmonyOS Smart Mobility flagship 9 series Xiangjie S9T are mainly those who upgrade or replace their products through BBA, and their overall purchasing power is relatively strong. In terms of version selection, the pure electric version for daily household use is more favored. Many users take advantage of the 10,000-yuan optional benefit to upgrade to the Max version. Among extended-range models, the selection rate of 53-kwh batteries is relatively high. Overall, the proportion of customers upgrading or replacing their vehicles exceeded 90%. Most customers did not repeatedly compare between fuel vehicles, new energy vehicles or station wagons. Instead, they "bought if they liked" due to the product quality and brand trust, which further boosted the sales in stores and market enthusiasm.

Where does the confidence of the Xiangjie S9T come from? It's that slogan: "Flagship 9 Series, Peak Enjoyment Experience." In the era when new energy vehicles have entered the "extreme competition", the Xiangjie S9T has delivered an unexpected performance with a starting price of 309,800 yuan.

With deliveries commencing on September 21st, this station wagon has not only become a reassuring choice for family users but also offers a brand-new experience for consumers who pursue a sense of technology and driving pleasure.

Source: Corporate press release
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