/PRZWT/SHENZHEN, May 6, 2024 - Bright Dairy, a leading dairy enterprise in China, is also a representative of the first to build the entire industrial chain - through the establishment of intelligent management and control systems for ranches, intelligent control systems for production, intelligent control systems for circulation, digital control platforms, service and marketing interaction platforms, and now achieve high-quality development.
Taking the ranch intelligent management and control system as an example, Bright Dairy takes Jinshan Ranch as a pilot to improve and improve the ranch intelligent management system, upgrade the automated ranch management equipment, and realize the daily management support and information management of dairy farming, dairy breeding, on-site environment, feed feeding, milking information collection, raw milk inspection, index early warning, etc. Second, build a milk source intelligent control system to code the milk tank, milk cart, and milk can before the raw milk transportation, so as to carry out the data transmission at the ranch end by scanning the code during the milk collection process, and realize the real-time control of the ranch → factory data.
In terms of production intelligent management and control system, taking the East China Central Factory as a pilot, the first is to upgrade and improve the MES system, realize the collection and management of production information, optimize the business process of dairy production, and realize the closed-loop management of the whole process of production business planning, scheduling, process, execution, statistics, and analysis; the second is to build 12 molylic acids and 5 excellent production line coding systems, in the form of packaging pre-coding, data association in the filling production line, and scanning code association in the packaging production line. Correlate the entire production data to each smallest unit of product, complete the data transmission of the production section, and provide basic data guarantee for the whole intelligent control system; the third is to build a laboratory inspection management system to automatically test the results of raw milk, raw materials, sequencing samples, finished products, etc The fourth is to build a production traceability information management system to form a complete production section management data to achieve fresh milk acceptance, excipient acceptance, production process management, finished product storage and transportation information identification and full two-way information traceability.
In terms of the circulation intelligent management and control system, four low-temperature product logistics warehouses (Maqiao, Jiading, Fengxian, Kangqiao) and one room temperature (Taopu) logistics warehouse in Shanghai are used as pilots, making full use of information technology, automation, and intelligence to comprehensively sort out the business processes of warehousing management and logistics distribution, and combine product traceability with warehousing logistics operations to further improve work efficiency and improve operation management. First, a warehouse management system (WMS) and a transportation management system (TMS) that cover the whole business process of receiving, warehousing, warehousing management, sorting, distribution, delivery, etc. and the product traceability process are combined; second, an intelligent traceability scanning and sorting pilot transformation is carried out on the Maqiao warehouse to improve the work efficiency of traceability scanning and sorting. The third is to build a distribution traceability information management system, which will bring the distributors and distributors involved in the pilot products into the supervision, and finally control the channels and end points to achieve anti-counterfeiting and anti-violation cross-regional sales management.
In terms of control platform, Bright Dairy has gradually established a control platform to achieve aggregation of order information connected to the ranch intelligent control system, production intelligent control system, circulation intelligent control system, dealer management system, product traceability information and order system, forming a full two-way information traceability of dairy products covering ranches, factories, warehouses, logistics vehicles, and sales outlets to achieve comprehensive control of product quality and safety.
In the service and marketing interactive platform, facing the public and consumers, the product information traceability service and corporate marketing activities are deeply integrated, and the active participation of dealers and consumers and feedback preferential activities are promoted through marketing activities. Provide support and help for enterprises to prevent counterfeiting, collusion, and counterfeit production dates.
In addition, Bright Dairy has also established a full traceability and quality control command center, and established a milk source command sub-center, a production command sub-center, and a logistics command sub-center in the milk source center, production center, and logistics center, respectively, to achieve real-time supervision and control of product information traceability and quality of the entire industrial chain, and to achieve high-resolution video consultation, command scheduling, and decision analysis in response to sudden food safety incidents.
It can be said that by building a full traceability and quality control command center, Bright Dairy's high-quality development has achieved results.
