/PRZWT/Shanghai, April 30, 2024 - Selection of plum wine, fruity, clear and sweet; whisky plum wine, both hard and soft, with unique flavors. Both products are two masterpieces created by Hongdong Wine Industry in response to market demand. In recent years, the new wine drinking track has grown against the trend and performed well. Green plum wine has become the most imaginative category of the new wine drinking track. In the face of new market opportunities, Hongdong Wine Industry has actively created a plum wine series product matrix. Once the products were launched, they were recognized by many consumers with their different tastes.
Selection of plum wine: a masterpiece that brings relaxation and pleasure to people
Unlike the post-60s and post-70s who are keen on booze, young consumers prefer "small drinks", so bringing low-alcohol fruit wine has become their first choice. They can drink alone while watching dramas, enjoy rare leisure time, or drink at small gatherings to make the social atmosphere more harmonious. And the selection of plum wine is a new product developed by Hongdong Wine Industry based on the above consumption scenarios.
According to a relevant person in the Hongdong wine industry, the selection of plum wine is a low-grade fruit wine that is carefully brewed through a 90-day soaking and fermentation process using the original green plum fruit in Zhao'an, Fujian as the main raw material. This wine well demonstrates the flavor of green plum fruit and the mellow body of the wine. As soon as the cork is opened, the sweet plum aroma hits the face, making people comfortable physically and mentally; pour the wine into the cup, and the clear wine will make people fall in love at first sight; pick up the wine glass and savor it carefully. The texture is mellow, the fruity aroma is overflowing, and the aftertaste is endless. People only need to take a sip to be deeply moved by it.
Whiskey Plum Wine: The Fever of Spirits in Sweet and Sour
Whisky, a strong distilled spirit originating from Scotland, has a loyal following around the world for its rich flavors and characteristics. Plum wine originated in China. During the Three Kingdoms era, Liu Bei and Cao Cao became household names as "Heroes of Green Plum Cooking Wine". In this era of diversity, two well-known liquors originating from the East and the West have been combined by the red wine industry to bring Chinese consumers a unique experience.
The whisky plum wine launched by Hongdong Liquor Industry is neither as strong as traditional whisky nor as sweet as plum wine. It has both the faint oak barrel flavor of whisky and the fresh and hearty plum aroma. It is a product that brings "strength and softness" to the fullest. For men, it is like a strong green plum wine, which is sweet and greasy with intensity. When you drink it, it will not be tasteless or burdensome. For women, it is a mild whisky. Taste it carefully, the spicy feeling is neutralized, and the softness brought by the plum is very comfortable.
The reason why the two products are so outstanding is the result of the full efforts of Hongdong Wine Industry. On the one hand, the company dispatched employees to Zhao'an, Fujian to carefully select the green plum original fruit with large fruit, thin skin, glossy, thick meat, small core, crisp and fine quality, juicy and high acidity. The whole cold chain was delivered to the factory at 72 o'clock, and then went through 12 processes and refined treatment, giving full play to the quality advantages of Zhao'an green plum.
In addition, the modern production plant installed by Hongdong Wine Industry with 9 fully automatic filling production lines, wine body brewing systems, and advanced equipment such as precision filtration also plays a crucial role in selling the two products well. Moreover, throughout the brewing process, Hongdong Wine Industry always insists on not adding any chemicals and preservatives to ensure that each product can be consumed by consumers with confidence, and the establishment of a quality management system provides a better guarantee for the birth of high-quality products. It is this dedication that allows products, including whiskey plum wine, to gain recognition from the industry and consumers. Not only did they win the "Big Gold Award" in the 2023 International Wine (China) Grand Prix, but they also set off a plum wine craze on social media, successfully attracting the attention and favor of the target consumer group.
Brewing with heart and conveying true feelings. Since its establishment in 2014, Hongdong Wine Industry has aimed to convey the company's love for life and pursuit of beautiful things through products. In the next step, Hongdong Wine Industry will continue the brand story of "adhering to dreams, pursuing quality, and conveying true feelings", and bring more natural and high-quality products to consumers with a meticulous attitude, so that more consumers can have a mellow encounter with Hongdong Wine Industry's plum wine series.
