/PRCWT/January 15, 2024 Beijing - Recently, the teaching report and excellent selection activities of the Animation School of Beijing Film Academy were held as scheduled. Xencelabs Matisse, a high-end digital painting brand under Hanwang Youji, helped out on the spot. The Xencelabs Matisse digital screen 24 provided excellent students with a studio-level creative experience to help future artists develop their professional training and creativity. At the same time, at this event, Hanwang Youji and the Animation School of Beijing Film Academy jointly signed a school-enterprise strategic cooperation agreement, officially launching the school-enterprise strategic cooperation.
Li Liang, Secretary of the Party General Branch and Vice Dean of the Animation School of Beijing Film Academy, Huang Yong, Vice Dean, Ma Hua, Director of the Animation Planning Teaching and Research Office Ge Jing, Director of the Game Design Teaching and Research Office Liu Yuejun, Professional teachers Chen Liaoyu, He Cheng, Chen Jinghan, Zhou Jin, Zhang Chen, Haibei, Chen Xi, Wu Tian, Zu Ruoxi, Teaching Secretary Yin Na, Counselor Cui Man and other animation school teachers, Xencelabs Matisse's China Marketing Director Chen Jun and others attended the event.
Huang Yong, deputy dean of the School of Animation at Beijing Film Academy, said in his speech that the animation major of the film academy has always maintained a leading position in the field of animation teaching and research in China, and has trained a large number of outstanding animation talents. In 2000, the first animation academy in the country was established on the basis of the animation major. The academy aims to cultivate animation film and animation television directors, senior animation creation and animation production talents as its main goal, and adopts the training method of combining digital technology with traditional animation to realize the integration of "production, education and research" of the animation academy. The Beijing Film Academy Animation Academy and Hanwang Youji have reached a school-enterprise strategic cooperation. The academy will further give full play to the advantages of "production, education and research" and cultivate comprehensive artistic talents with innovative ability, ability to master new technologies, and high cultivation.
As a national high-tech enterprise specializing in the research and development and innovative application of digital drawing and writing technology, Hanwang Youji has accumulated industry-leading advantages and industrial strength in the field of digital drawing and writing for a long time after more than 20 years of independent research and development, and has become the global industry leader in handwriting digital hardware and software technology. The school-enterprise strategic cooperation between Hanwang Youji and the Animation School of Beijing Film Academy will further promote the integration of digital technology and traditional animation, provide students with more professional digital creation teaching practices, and help cultivate high-quality animation talents.
Chen Jun, Marketing Director of Xencelabs Matisse in China, said that Xencelabs Matisse is a high-end digital painting brand under Hanwang Youji. The founding team gathers senior professionals in the global digital art industry to provide studio-level digital screens, digital boards and other professional digital painting tools for digital painting professionals, film and television/animation/design studios, and digital painting professional educators to promote artistic expression and empower creative people. The brand attaches great importance to reaching a school-enterprise strategic cooperation with the Animation School of Beijing Film Academy, and will support more outstanding animation talents to play colorful creativity with Xencelabs Matisse's excellent products.
Afterwards, the Animation School of Beijing Film Academy held a teaching summary meeting, which not only showcased the school's achievements in the field of teaching and research, but also carried out the final summary of students' professional learning, explored the development direction of teaching reform through homework evaluation, and took homework as the origin and curriculum as the foundation to promote the professional construction of the Animation School. At the event, Xencelabs Matisse provided Xencelabs Matisse digital screen 24 product experience rights for a number of students who evaluated the best, to help outstanding animation talents.
Excellent creative expression requires professional creative tools. Xencelabs Matisse digital screen 24 not only uses full-screen coverage of tempered glass, carefully processed by nano-etching, but also supports 1.07 billion color display and 4K ultra-high definition resolution, which can accurately restore each color. Realize another breakthrough in high-end flagship brands in painting experience, artist creative efficiency, workflow customization, ergonomic design and other aspects, bringing creators a studio-level painting experience. The digital painting education base will bring more creative inspiration to students of film and television animation, and improve the efficiency and quality of their learning.
In addition to assisting the integrated development of production and education at the Animation School of Beijing Film Academy, Hanwang Youji also actively cooperates with many well-known art schools in China to jointly promote the education and training of high-end digital art talents. As one of the initiators of the first SuperX International Future Digital Art Award, Hanwang Youji uses Xencelabs Matisse as the proposition brand of the digital merchandise unit, providing a prize pool 800,000 total amount to encourage artists to actively create and promote the ecological development of domestic digital art talents.
With the development vision of "leading the world in digital drawing technology, enriching people's creation and expression, and helping the inheritance and innovation of civilization", Hanwang Youji will continue to promote the integration of production and education, and work with more art schools to cultivate more outstanding digital art talents.
