/ Chaowen/Guangzhou, November 22, 2022 -- Look at the charm of matching and show off men's looks. On Nov 18, Oudu, a high-end men's wear brand in China, welcomed the 9th Collocation Festival, an annual fashion feast. With the theme of "collocation creates influence", this collocation festival adheres to the ingenuity spirit of 24 years of dedicated collocation, and continues the collocation concept of previous collocation festival. Through senior collocation masters, we will visit hundreds of Oudu stores in person and launch a 38-day tour of 15 cities to provide "one-to-one" exclusive collocation service for men. Encourage men to enjoy a variety of images, rich personality charm.
Senior collocation master "one on one" service men's interpretation of collocation aesthetics
As an important IP symbol of Oudu collocation culture, over the years, based on the goal of accelerating Oudu brand and Oudu collocation cognitive development and change, Oudu collocation festival has always carried out model innovation. "The Ninth Collocation Festival" has built a complete IP gameplay system of "Collocation Festival" from the three levels of user experience, participation forms and welfare activities, which is enough to show that Oudu attaches great importance to user experience and user experience, as well as Oudu's 24 years of focus and professionalism on collocation.
"Harmony, is a basic condition of collocation. For all consumers, the purpose of buying Oudu's clothes and matching is to look good. On the one hand, it is in line with the current social identity or the current scene; On the other hand, it is a kind of self-satisfaction. Dressing well makes you feel confident. It's a psychological reflex." Senior collocation master Mr. Fu Zheng has always put Oudu customer needs in the first place. This time, he led the "Oudu Collocation Festival" store tour, covering hundreds of Oudu directly operated stores. Speaking about the significance of the festival, he said: "In modern society, a man's external image can help others to establish a preliminary cognition of you. We hope that improving the image can make others more favorable to you, so as to promote cooperation or social contacts between the two sides. This is the charm of collocation advocated by Odo, the image value and influence brought by collocation."
At the event site, Oudu still has professional photographers to take photos tailored to men, so that they can participate in the "Best men dressed" contest online.Different from the hot attention paid by women's dress matching and women's dress matching on social platforms, although Chinese men have increased demand for clothes, their cognition and aesthetic appreciation of collocation are still in the stage of "waiting for progress". What Oudu is doing and will continue to do is to help men build awareness of matching and improve men's aesthetic taste in matching.
"In order for a menswear ensemble to be embedded in the minds of customers, they must first have a basic understanding that it matters and creates social value and influence for them in their lives." For this reason, Oudu selected five cities for the "Mr. Oudu" street photography tour in this tour, and once again used a high-profile and high-quality male dressing event to stimulate men's attention and thinking on dress and image, and guide them to pay attention to collocation and self-image building.
It is worth mentioning that the festival has made a lot of interesting innovations. In terms of gameplay, the previous model of 'offline matching + online selection + offline award' is used, but more weightier awards and bonuses are set up. In addition to the first, second and third prizes of "Best Men's Dress", there will be the best Matching creativity award, the best matching potential award and the best matching partner award, which will be awarded according to the total number of online votes with large cash prizes. In terms of marketing, Oudu attracts users to the store with the help of limited low price advance purchase of wool sweaters and voucher gift bags. Some customers were impressed by this and said, "I wear Oudu for more than 10 years, the quality is consistent, almost rarely encountered Oudu so big marketing efforts, this collocation festival Oudu is very thoughtful.
In addition, following last year relying on "Oudu Wardrobe collocation" mini program for Oudu high-end VIP issued "Oudu first wardrobe collocation style Award", "Oudu Wardrobe collocation" high-end VIP usage rate climbed, very popular with users. This year, Oudu wardrobe collocation completed the 4.0 version of the optimization and upgrade, more intelligent, convenient and interactive strong, novel play, in helping many Oudu high-end VIP solve the daily collocation problems at the same time, so that Oudu collocation real into the user's life. This year's "Aldo Wardrobe Style Award" still has 30 quotas, and will be confirmed by high-end member points ranking on January 1, 2023. The event will last 38 days from November 18, according to a person in charge of the 9th Oudu Matching Festival. Fu Zheng's tour will take him to 15 cities in Sichuan Province, offering matching services for men in different cities. The winner of the Best Dressed Men Award will be announced on January 2.
Follow the cultural IP of collocation festival to help Oudu expand its business blueprintAt present, there is no men's wear brand focusing on collocation in China, which is a market opportunity. Oudu plans to make the match festival a fixed brand activity known and recognized by the public, such as the more down-to-earth slogan "Oudu Match Festival - Men's Double 11". And Oudu, as a professional collocation brand to build men's image, a platform for men to enhance their charm taste, gradually build the consumer mental cognition of "Oudu is men's wear collocation". And relying on the in-depth cooperation with the color research Institute of the Art and Science Research Center of Tsinghua University in men's color research, constantly improve the collocation professional, further expand the visibility and reputation of the enterprise and brand.
< /p>No doubt, Oudu Collocation festival embodies the spirit and faith of Oudu people, whether it is the Italian collocation master team led by Mr. Pan Lide, to provide users with "one to one" collocation service; Or 2022 autumn and winter new product collocation design relying on scientific professional color research report; Oudu has always dared to be the pioneer of men's fashion. With the innovative "Mix collocation system" and international collocation ideas, Oudu continues to lead the taste of modern men's clothing, bringing professional collocation to everyone who pursues quality life.
