Elong Hotel Technology Liangcheng wine Management and Soxiang Hotel Group strong alliance, layout of high-end hotels and serviced apartments

2022-10-19 18:04 0

In the first week after the end of the National Day holiday, the Liangcheng wine management team pursued the success, further developed the South China region in the cool autumn wind, accelerated the advance in the fierce competition in the stock market, and picked up rich fruits. On October 14, 2022, Liangcheng Hotel Management Company (hereinafter referred to as "Liangcheng Wine Management") and Suoxiang Hotel Group (hereinafter referred to as "Suoxiang Wine Management") entered into a strategic cooperation.

Mr. Fu Wei, co-founder and CEO of elong Hotel Technology, Mr. Bai Lang, CEO of Suoxiang Wine Management, Mr. Li Hongliang, CEO of Tuqu Group, and other team members attended the signing ceremony. They had a comprehensive discussion on the future planning layout and cooperation mode. We have reached a consensus on in-depth cooperation and joint development of the elong series of Liangcheng Wine Management -- elong Hai Yi, elong Hai LAN, elong Hai Ya and other hotel brands as well as elong Rui Ge international apartment brand. < / p > < center > < img Alt = "good wine tube. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20221017/1665985226250033.jpg" width="600" height="437">

Rely on the hotel industry chain, create elong series brand matrix

Liangcheng wine management, is a one-stop hotel management service provider on elong hotel technology platform. Relying on the advantages of the platform accommodation industry chain, we provide hotel investors with dual services of consulting company and hotel management.

elong Hotel Technology platform, established by Tongcheng Travel, is a comprehensive platform of accommodation industry integrating hotel management, information technology and purchasing trade, and a new technology platform representing the future innovation and development trend of accommodation industry.

At present, elong has nearly 800 hotels in operation on its technology platform and nearly 1,000 hotels under contract, covering more than 260 prefecture-level cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha, Chongqing, Chengdu and Qingdao.

Liangcheng Wine Management owns four main brands: The high-end international lifestyle hotel brand -- elong Haiyi International, the middle and high-end cultural lifestyle hotel brand -- elong Hailan, the middle and high-end cultural tourism resort hotel brand -- elong Haiya, the diversified middle and high-end serviced apartment -- elong Ruige International Apartment.

Its brand "elong Hai Series" & "elong Ruige International Apartment" is based on Chinese culture and quality lifestyle, from the middle to high-end, comprehensive coverage of culture, life, business travel, vacation, apartment fields, to meet the travel needs of contemporary business vacation guests, to provide a rich enough choice for hotel investment. < / p > < center > < img Alt = "good wine tube 1. Cheng JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20221017/1665985347765559.jpg" width="600" height="338">

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"elong Sea Series" & "elong Ruige International Apartment"

Break through the tradition, radiate South China, realize the common vision

Soo Xiang Wine Management is a hotel management company with Internet as the premise, hotel and office as the strategic core of the diversified hotel management enterprise. Diversified business covers traditional hotel upgrading, hotel planning and design, hotel management, advertising planning, decoration design and other aspects.

Walking in the forefront of the industry is committed to the model of cultural theme hotel, to create a number of theme hotel brands in South China, and in 2015 creatively put forward the "light theme hotel" model, created a new pattern of the hotel industry, broke the traditional hotel thinking, caused a great response.

With strategic partners such as Ramada, Meituan, Ctrip, Shenzhen Airlines and World Alliance Real Estate, Soenjoy Wine Management covers Shenzhen, Zhuhai, Zhongshan, Huizhou and other important cities in the Pearl River Delta, with more than 30 stores in operation, radiating the whole South China region. < / p > < center > < img Alt = "good wine tube 3. Cheng JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20221017/1665985427735578.jpg" width="600" height="400">
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SHOTEL Hotel & SHOTEL International Hotel SHOTEL

The Internet premise and cultural theme pattern of Shotel Hotel coincide with the innate Internet gene of Liangcheng Hotel and its commitment to build a "Chinese character" hotel vision with Chinese culture as the core. On the basis of adhering to the humanistic connotation of the hotel, breaking through the traditional hotel management mode, actively embracing the Internet and market changes, is the reason why Liangcheng Wine Management and Suoxiang Wine management hit it off.

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In this strategic cooperation, both parties will rely on the advantages of elong hotel technology platform accommodation industry chain, based on the brand strategy of Liangcheng wine management, combined with the brand scale and regional advantages of Suoxiang wine Management and Tuqi Group, Jointly develop the brand of "elong Hai Series" and "elong Ruige International Apartment" under Liangcheng Wine Management, and jointly layout the high-end hotel and serviced apartment field.

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In the future, Liangcheng Wine Management, Suoxiang wine Management, Tuku Group will give full play to the unique advantages of the three parties, strong alliance, relying on elong hotel technology platform industry chain advantages, flexible use of brand, platform, operation, finance and other multi-dimensional advantages, to escort the whole process of hotel joining and operation. Continue to provide investors with hotel serviced apartment products with high asset value, and bring guests a unique "Chinese character" beautiful experience.

Source: Corporate press release
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