/PRZWT/In the current era of rapid technological iteration in emerging industries such as AI, the 8th China International Import Expo (CIIE) has arrived as scheduled, providing a window for the full display and in-depth integration of global cutting-edge scientific and technological achievements.
As a "full-attendance student" of the China International Import Expo, Samsung has participated for eight consecutive years. At this year's China International Import Expo, Samsung closely followed the AI innovation wave and showcased its AI Home solution, AI Home, for the first time in China. In addition, Samsung has comprehensively showcased its cutting-edge achievements in fields such as display technology, AI smart home appliances, semiconductors, mobile communications, and the Internet of Things through a series of perceptible and experiential technology application scenarios. From complete machine products to core components, Samsung has witnessed and participated in China's high-quality development process over an eight-year exhibition journey through innovative research and development and industrial transformation.
AI makes future life a reality
The full-scenario application of AI technology is the highlight of Samsung's participation in this exhibition. By building a series of touchable and interactive real scenarios, Samsung has transformed the innovative application of AI throughout the entire industrial chain into life experiences that consumers can personally feel, turning the concept of "future life" into reality.
This year, Samsung showcased its artificial intelligence Home solution AI Home for the first time in China. Centered on the three core modules of Bespoke AI, Vision AI and Galaxy AI, Samsung AI Home seamlessly integrates intelligence into various scenarios such as home living, audio-visual entertainment, mobile office and health management, building a convenient, efficient, healthy and safe future life experience.
In the field of smart home, AI has become the "brain" of products. Samsung Bespoke AI takes smart home appliances and whole-house automation as its core directions, deeply integrating advanced AI technology with product innovation, and achieving seamless cross-device integration through the SmartThings application, building a more convenient and complete smart life experience for users.
At the booth of the China International Import Expo, the new products of Samsung's Bespoke AI series are equipped with an AI smart control large screen, allowing users to easily view schedule reminders, laundry progress, family memos, and food ingredient lists and other information. With the map view function, you can have a one-stop grasp of the status of all connected devices in the house. In addition, the introduction of the AI energy-saving mode further optimizes the energy consumption performance of household appliances, enhancing usage efficiency while helping families achieve green energy conservation.
Samsung Galaxy AI is a set of mobile AI deeply integrated into Galaxy devices, providing instant response, multimodal interaction and personalized services through multimodal AI. Among them, smart hardware devices such as the Samsung W26 and the Samsung Galaxy Z Fold7 were exhibited at this year's China International Import Expo, where AI transformed into a personal assistant and creative partner at hand.
For instance, "Instant newsletters" can integrate and present weather, schedules, health data and hot news, and can provide personalized suggestions based on users' daily habits. "Circle and Search" supports the "AI Problem-solving" function, which can quickly solve K12 exercises. Just circle the questions and you can get a clear and organized problem-solving approach. "Meeting Assistant" helps users easily overcome language barriers and make meetings more efficient through its two functions: subtitle assistant and translation screen. And "Smart drag-and-drop" and "Smart Collection" make cross-application collaboration experiences smooth and fluid.
It is understood that Samsung aims to roll out the Galaxy AI experience to over 400 million devices worldwide by the end of 2025.
A series of demonstrations indicate that Samsung is committed to breaking down the barriers between different devices through AI and building a user-centered, seamless, and proactive all-scenario smart life ecosystem.
Display technology continues to evolve
If AI is the "soul" of a product, then display technology is the "window" through which Samsung presents a wonderful world to its users.
At the first China International Import Expo, Samsung brought the world's first 8K QLED TV - the 85Q900FN. The emergence of this product is like a pebble thrown into a calm lake, creating ripples layer upon layer.
At that time, for most Chinese consumers, 8K QLED was still a strange concept. However, Samsung successfully introduced this high-end display technology to the Chinese market through the platform of the China International Import Expo.
At this year's China International Import Expo, Samsung showcased a series of display products, including the world's first 115-inch Micro RGB TV, an 85-inch Neo QLED 8K TV, a 49-inch Dragon Knight OLED G93SD, and a 115-inch 4K display QHFX.
Among them, Samsung's world's first 115-inch Micro RGB adopts its self-developed Micro RGB technology. On the back of the panel, red, green and blue micro RGB leds are arranged in an ultra-fine array. Each LED is less than 100 microns in size and can be independently controlled, with higher luminous efficiency, saving 30% of energy consumption compared to traditional backlight technology TVS.
The Samsung Neo QLED 8K QN950F on display this time is equipped with the NQ8 AI Gen3 chip, with the number of neural network units increased to 768. The 8K AI Image Enhancement Pro function can intelligently reconstruct low-resolution sources, making them infinitely close to the original 8K picture quality. The automatic HDR picture quality reconstruction Pro technology, in combination with the scenario-based calibration of the color intensifier Pro, endows the picture with vivid vitality. The Samsung Neo QLED 8K QN950F features an ultra-sensitive floating screen design. With a 13.3mm ultra-thin metal body and a 0.8mm micro-frame combined with a metal mirror stand, it presents a serene tension.
The Quantum dot Matrix Technology Pro precisely controls the Mini LED light source. The nano-scale quantum dot materials present stunning color purity, brightness and contrast, and have been awarded the "True Quantum Dot Certification" by the German Rheinland T V. The quantum dot film it uses has passed the testing of the globally recognized inspection agency (SGS), confirming that it does not contain cadmium and meets the EU standards. It combines safety with excellent picture quality, and with the support of the anti-glare screen, the picture is always clear and transparent.
Behind a series of visual display products, Samsung Vision AI transforms screens into intelligent solutions. Relying on AI image enhancement technology, the image resolution has been precisely improved, and the picture details are distinct. Adaptive audio effects, intelligent voice control AVA and other audio technologies work in concert, with the sound expressiveness finely tuned to create an immersive surround sound experience. The AI viewing mode offers a quick access menu to adjust adaptive image and sound Settings, thereby intelligently optimizing the viewing experience based on the viewing environment and content.
The China International Import Expo witnessed Samsung's industrial upgrading
The China International Import Expo is not only a stage for economic and trade exchanges but also a booster for global enterprises to achieve industrial upgrading in tandem with China. From integrating AI into every corner of life to defining the future with disruptive display technology, Samsung, a "full attendance" at the China International Import Expo, has clearly conveyed its long-term commitment and firm confidence in the Chinese market, and is developing in coordination and deeply integrating with China's industrial chain to build a mutually beneficial and win-win ecosystem.
MLCC is the electronic component with the largest demand in the electronics industry. With the popularization of 5G and the vigorous development of the electric vehicle industry, MLCC, especially ultra-small and high-end MLCC, has a broad demand market. In 2018, Samsung built a world-leading MLCC factory in Tianjin, which has become one of the company's main production bases in this field. In 2021, the factory's latest products achieved mass production. This not only greatly met the demand for essential basic electronic components for China's mobile phones, computers, automotive electronics, etc., but also attracted a number of domestic and foreign upstream and downstream enterprises in the industrial chain to settle in Tianjin, greatly promoting the construction of the supply chain and industrial chain system in the Tianjin area and facilitating the industrial upgrading of the Tianjin region.
It can be said that promoting the quality improvement and upgrading of partners through industrial drive is the most important way for Samsung to drive the development of its supply chain partners.
Jiemei Technology, a supplier of Tianjin Samsung Electric, is a high-tech enterprise specializing in the production of thin carrier tapes and release films for integrated circuit, chip electronic component and other enterprises. To assist Jiemei Technology in its development, Samsung has communicated with it many times, emphasizing the importance of controlling raw materials. With the promotion and support of Samsung, Jiemei Technology has successfully achieved the breakthrough and implementation of the base film production line, completing a fundamental transformation from "purchasing film processing" to "integrated production", and building a moat for development. Nowadays, through its long-term and stable cooperation with Samsung, Jiemei Technology has grown into the industry's number one. In this process, Samsung played the role of a "development guide".
The eight-year journey of the China International Import Expo has deeply demonstrated Samsung's narrative of resonating with the Chinese market and achieving win-win cooperation with Chinese enterprises. Samsung has also long made a crucial leap from "entering China" to "integrating into China", completing its transformation and upgrading towards cutting-edge industries. "Fast alone, far together." Samsung, taking the lead as a "pioneer", has transformed its "supply chain" into a tight "win-win chain", vividly interpreting the new model of industrial collaboration where "1+1>2" on the stage of the China International Import Expo.
