/ Asearg/August 01, 2022 Guangzhou -- On July 30, the parent company of Huaxizi Yige Group officially laid the foundation stone for the Global Innovation, research and Development and Industry Center. After completion, the center will carry the functions of five innovation R&D centers of Yige Group: Consumer Research Center, cosmetic Science Innovation Center, beauty instrument R&D center, Industrial design and CMF R&D center, Oriental Aesthetics and Space Innovation Center, forming a full-link beauty cosmetics R&D ecological park with complete categories, advanced technology and international first-class level. It is also expected to become a new landmark along the Qiantang River.
Yige Group "was born in Qiantang, grew up in Qiantang", the group owns Oriental makeup brand Huaxizi, and high-end anti-aging brand OGP two major brands. In just a few years, Huaxizi, with its unique positioning of Oriental makeup, has become the first cosmetics brand in China, represented Chinese brands in New York Fashion Week, and became the official cosmetics product of China Pavilion in Dubai World Expo, which has been sought after and welcomed by overseas consumers. And its high-end anti-aging brand OGP, with beauty instrument plus skin care products innovative combination, to provide consumers with anti-aging overall solution. Since the beginning of this year, by participating in the formulation of the first domestic and foreign group standard of blue copper peptide raw materials, promote intelligent household beauty instrument and other ways, continue to lead the new trend of anti-aging.
In May 2022, People's Daily, with the title of "Continuous Innovation of Domestic Cosmetics", reported that China's cosmetics are changing from "making brand" to "creating brand", and has formed an industrial chain of hundreds of billions of yuan, and also praised the "Oriental cosmetics R&D system" created by Huaxizi. And Yige's a series of measures also drive the Qiantang District of Hangzhou City "beautiful economy" industrial belt development and upgrading.
And behind these rapid development, relying on the "long-termism" values, continue to reinvest in research and development, and constantly strengthen their own research and development strength strategic measures. In August 2021, Yige Technology Innovation Center Phase I was put into use in Qiantang District. At the beginning of 2022, Yige invited Li Huiliang, known as "the first person in China's cosmetics research and development", as the chief scientist, and announced that in the next 5 years, it will invest 1 billion yuan to build a unique "Oriental cosmetics research and development system", and make efforts in multiple basic research and applied basic research fields; Establish the first CMF laboratory of Chinese beauty brand, and continue to explore the no man's land of beauty research and development.
At present, the total area of Yige Group's scientific research and innovation platform has reached 6000 square meters, the R&D team has more than 200 people, the number of patents has reached more than 150, including the total number of invention patents and utility patents up to 87, the number and quality of patents are among the top in the industry.
Qiantang has witnessed the development and growth of Yige Group. The foundation of Yige Group's global innovation research and development and industry center is an important node in the development process of Yige Group, and also an important happy event in the economic development process of Qiantang District. Qiantang District and Yige Group are both very young, but they both have the firm "long-term doctrine" development concept and anchor the grand blueprint goal. They are sincere partners who cherish each other and walk hand in hand.
Yige Group said that the development of Yige Group all the way can not be separated from Qiantang District's high-quality scientific and technological innovation environment and meticulous guidance and help for enterprises. With the start of the construction of the global innovation R&D and industry center, Yige Group's R&D infrastructure and hard power will get another leap forward. Meanwhile, Yige Group will also carry out the construction of soft power simultaneously, recruit R&D talents from all over the world, integrate resources, and build the world's first-class cosmetics innovation R&D system from both software and hardware. Lay a solid foundation for the construction of China's century-old beauty brand, aesthetic brand and cultural brand.
Rising Qiantang, the future can be, the century-old brand, science and innovation for this. As the development place of Hangzhou's beautiful economy, in 2021, the output value of relevant enterprises in Qiantang District of Hangzhou exceeded 100 billion yuan, effectively promoting the high-quality development of the region. It is the foundation of Yige Group's global innovation, research and development and industrial center, another milestone of "Hangzhou Gateway, New District symbol", and also a new starting point of Yige Group to inherit and carry forward Oriental aesthetics and culture based on scientific innovation, and build a global brand.
