/PRZWT/ On January 30th, "Luminous Love Match, Splendid Ancient Town" - the 2026 Foshan Ancient Town Lighting Festival was grandly launched on Kuizi Road. As a time-honored Chinese lighting enterprise with 68 years of industry experience, Foshan Lighting actively participated in the Lantern Festival. It not only showcased its brand IP "Guang Xiaoming" and interacted warmly with the citizens, but also integrated innovative products with the theme scene experience of the "X Generation Love and Marriage Museum", telling the warm story of light and The Times.
This year's Ancient Town Lantern Festival is organized by the Foshan News Media Center. The event will last until February 15th. The lantern festival closely follows the traditional festivals of the New Year and the Lantern Festival, and is linked with the opening of the Huichun Street and the flower market in Foshan - the "Huichun Street" on Kuasi Road, which has a history of 400 years and is a provincial-level intangible cultural heritage in Guangdong Province. It carries auspicious meanings such as "peace" and "good fortune and longevity", and has always been an important symbol of Guangdong-style Spring Festival culture. This year's lantern festival has also innovatively introduced elements such as the "sweet economy" IP and "pet-friendly" concept, integrating the intangible cultural heritage of Foshan's colorful light and shadow art and intangible cultural heritage experience, to create a festival scene that combines cultural heritage and trendy vitality.
The light of each generation is the light of the era.
As time goes by, the light in the hearts of each generation bears the mark of the times. As one of the highlights of this lantern exhibition, the "X Generation Love and Marriage Museum" presents the changes in the concept of love and marriage through four different era exhibition areas. From the small round mirror that reflected aspirations on the simple dressing table in the past, to the "2-in-1 Chic Mirror" brought by Foshan Lighting in modern weddings, the function and value of light have been constantly upgraded over the years, allowing people to truly feel that light is also evolving with the times. This innovative product, which combines a makeup mirror and a beauty device, not only restores real skin color with a 97 high-visibility light source and 4400Lux professional illumination, but also features a unique beauty spectrum formula, providing four care modes for controlling oil, whitening, removing acne, and soothing. This makes every morning and evening grooming time a comfortable light therapy SPA.
In another corner of the exhibition area, a vintage television screen displays a classic advertisement of Foshan Lighting from the 1990s. The familiar scenes evoke memories of the "King of Lights in China" era for many people. The product evolution trajectory of Foshan Lighting, from meeting basic lighting needs with incandescent bulbs to the current functional lighting that integrates health technology and situational requirements, is a microcosm of China's lighting industry development and the improvement of people's living quality. Over 68 years of hard work, Foshan Lighting has always focused on technological innovation as its core. From the lighting scenarios that reach thousands of households to participating in major projects and cultural tourism projects such as the Shenzhong Channel, Huangmao Sea-crossing Channel, Harbin Ice and Snow World, Yiyang Ming-Qing Ancient Street, and Guangzhou Baiyun International Airport T3 Terminal Building, Foshan Lighting uses light and shadow to safeguard the light and warmth of every generation.
The "Meng IP Warm Lamp Party" brings warmth to people's hearts.
At the lantern festival site, the brand IP "Guang Xiaoming" of Foshan Lighting brand made a surprise appearance, holding special cultural and creative gifts. It quickly became the focus of public attention. This cartoon character, which combines a sense of technology with friendliness, roamed the streets of Kuizi Road, interacting warmly with the citizens and taking photos together, conveying the warmth and vitality of the brand in a light and lively way.
In recent years, Foshan Lighting has been continuously implementing a brand rejuvenation strategy, using the IP "Guang Xiaoming" as a link. It has participated in a number of distinctive cultural activities, whether it was cheering for the "Sai Pa" football league in Sanshui or joining the colorful procession during the autumn festival in Foshan. "Guang Xiaoming" has maintained a friendly and lively image, bringing the brand closer to the public and becoming an emotional carrier that conveys warmth and evokes resonance. Through a series of brand renewal measures, Foshan Lighting has continuously exerted its influence in the new era. In 2025, the brand value reached 47.507 billion yuan, and it was selected as one of the "Top 500 Asian Brands" for two consecutive years, demonstrating the vigorous vitality and strong energy of a time-honored brand in innovation.
In the future, Foshan Lighting will continue to deeply implement the FAITH business philosophy. Guided by the "Technology Buddha Lighting" brand strategy, it will explore more integration paths of technological innovation and cultural inheritance, providing consumers with higher-quality lighting products and services. With light, it will create a better life and accompany more families through the long course of time, witnessing more beautiful moments.
