/PRZWT/ When the world's top snowboarders gathered in Northeast Asia and engaged in a highly challenging obstacle pursuit competition to showcase their peak performance, Terror, as the official sponsor, was demonstrating an unyielding attitude, standing side by side with nearly 200 top athletes worldwide, jointly challenging the "impossible" on the snow. This was a fierce competition that determined the qualification for the 2026 Milan Winter Olympics, and it was also a concentrated display of China's innovative strength in extreme sports equipment on the world stage.
The peak arena, walking side by side with the fearless ones
As an A-level event of the International Ski Federation (FIS), the 2025-2026 World Cup of Freestyle Skiing Downhill in Northeast Asia attracted top skiers from 21 countries and regions including China, Italy, the United States, and Japan. The top three male and female skiers in the world rankings all made their appearances. Amidst the rapid downhill, jumps, and turns, a mere fraction of a second can determine the outcome. This is the perfect embodiment of the spirit of the TERROR brand - "Fearless of fear, breaking through oneself".
TERROR was founded in 2009 by a group of top professional skiers who conquered streets, waves and mountains. They combined their profound understanding of extreme sports with an aggressive and fearless spirit, and incorporated it into the iconic bear-head logo. Over the past 17 years, the brand has grown into a leading equipment manufacturer renowned worldwide in the fields of skiing, surfing, cross-country and rock climbing. This sponsorship of the international top snow competition marks that TERROR is not only a proud brand in China, but also an indispensable professional force in the global extreme sports domain.
Innovate "carbon" solutions, define new standards for performance
TERROR's "Carbon Engraving" series represents a revolutionary breakthrough in the application of carbon fiber materials after the brand's extensive exploration of technical "carbon" and numerous rigorous iterations. It carries the mission of helping athletes stand out in the decisive moments.
The core of the Carbon Engraving series lies in the revolutionary T5 all-carbon technology. The TERROR engineering team, through innovative structural design, achieved a complete coverage of carbon fiber on the surface and a precise combination of the inner reinforcement layer, constructing a dual-layer high-carbon structure. The weight of the board has been significantly reduced while maintaining strength and rigidity far exceeding those of traditional materials. Lighter means more agile control, and the stronger torsional resistance ensures ultimate stability during high-speed cornering and impact on complex terrains, providing athletes with a confidence foundation to conquer the track.
In the face of complex terrain on the course, the design of the board is of vital importance. The unique VIIV 3D widened board shape of the Carbon Grind series ingeniously solves the common problem of "toe digging into the snow" during high-speed carving. While significantly enhancing the flexibility and control freedom of the snowboard, it ensures the stability of the edge during sharp turns. Athletes can precisely select and complete smooth edge changes and instantaneous acceleration at high speeds, converting every technical move into a competitive advantage.
