Goldreif, a top home brand with a history of nearly a hundred years, has officially announced its entry into the Chinese market and has grandly unveiled its first flagship showroom in China - the Shanghai Brand Experience Center. This appearance marks Goldreif's new start in the Chinese market and also indicates the introduction of a new style to the high-end home market.
German craftsmanship, preserving century-old quality
As a German cabinet brand with a history of nearly a hundred years, Goldreif has always adhered to the essence of German manufacturing - the pursuit of precise craftsmanship, meticulous details and timeless aesthetics. After joining the Bodabao Group, Goldreif has continued to inherit the craftsmanship of global top cabinet brands like Bodabao, upholding its strict German craftsmanship standards. Such profound brand heritage and craftsmanship inheritance have laid a solid foundation for its pioneering and enterprising efforts in the Chinese market.
A New Experience of Customized Home Living
Goldreif takes "high-end custom furniture" as its core concept, extending German quality and aesthetic standards to the entire home space. The brand covers five living scenarios including kitchen, living and dining room, cloakroom, bathroom, and domestic service space through four custom product series: Pure, Profile, Classic, and Rahmn. Goldreif meets the diverse living needs of Chinese families with highly customized products. Whether it's the minimalist Pure series, the energetic and passionate Profile series, or the understated and elegant Classic series, Goldreif can create an ideal home environment that combines modern aesthetics with practical functions through exquisite craftsmanship and unique design.
Localization Innovation from a Global Perspective
Since entering the Chinese market, Goldreif has combined innovative design with local demands in China. The brand collaborates with German designers and, based on the cultural attributes of users in different regions, deeply integrates and upgrades the products. Through strong innovation and meticulous craftsmanship, it not only strives for technological breakthroughs but also incorporates an understanding of users' lives into the personalized aesthetic approach, allowing customers to experience infinite comfort in a limited space.
Two cities advancing together, launching the dual engines of the east and the south.
With the grand opening of the Shanghai Brand Experience Center, Goldreif's layout in the Chinese market has officially begun, further deepening its presence in the high-end home furnishing market. At the same time, the first dealer store in Shenzhen was opened simultaneously, demonstrating the brand's determination to quickly capture the Chinese market. With the dual engines of east and south, it rapidly radiates to the two major areas in East China and South China where ultra-high net worth individuals gather, greatly expanding the brand's popularity and influence in the domestic market.
In the future, Goldreif will continue to uphold the quality commitment of German craftsmanship, working hand in hand with Chinese designers, partners and consumers to jointly explore and define the new landscape of the luxurious lifestyle. In this journey towards a better life, we look forward to opening up endless possibilities together with you.
