On December 25th, the "Zhongshan Craft - Connecting the World - 2025 Zhongshan Lighting Industry Belt Export Conference", jointly organized by Lianlian International and WanYitong, and co-organized by institutions such as Zhongsen Industrial Outbound Trade, Lihua Lighting Expo Center, Lotte Container Transportation, and Ronghui Intelligent Chain, was successfully held at the Lihua Lighting Expo Center in Zhongshan Town, the "Lighting Capital of China".
This event served as the concluding event of the "Connect International 2025 Industry Belt" series of empowerment activities. It attracted over 100 local high-quality factories and sellers of lighting, hardware, home furnishing, and small appliances to gather offline. They discussed new cross-border opportunities with representatives from mainstream platforms such as TikTok Shop and eBay, as well as top service providers. The on-site exchanges were lively and achieved remarkable results.
At the event, Zhou Xiuxiu, the business director of Lianlian International in Zhongshan, delivered the opening speech. From the perspective of a payment enterprise, she provided a detailed explanation to the new sellers who were venturing into cross-border business on how to establish a secure channel for fund collection and payment. At the same time, Anson, the business development manager of eBay in Greater China, Deng Junhong, the expert on overseas warehouse solutions of WanYi Tong, Kason, the account manager of Rakuten Freight, and Ma Mofu, the marketing director of Ronghui Zhilian, also shared their respective practices in serving the overseas expansion of the service industry.
According to the data, Lianlian International is a cross-border payment brand under the Hong Kong-listed company Lianlian Digital. It is an important supporting force in the cross-border trade service ecosystem. Over the years, Lianlian International has relied on its extensive industry experience and technical accumulation to create a one-stop global cross-border funds solution that integrates collection, payment, exchange, and management. This solution covers multiple aspects such as payment, logistics, compliance, taxation, and financing, enabling customers to receive and make payments globally through a single Lianlian International account, and facilitating rapid, compliant, and intelligent cross-border capital flow in the global economy. As of June 30, 2025, Lianlian International has successfully provided efficient, convenient, and secure cross-border payment services to approximately 7.9 million customers.
In 2025, traditional foreign trade competition will intensify, and order volumes will fluctuate frequently. Moreover, many manufacturing enterprises that aim to transform into e-commerce companies are facing the challenge of "going from zero to one" in their implementation.
In response to this universal challenge, Lianlian International has, since 2025, precisely and deeply entered the hinterlands of industrial clusters. It has successively held cross-border e-commerce resource matchmaking events in Chaozhou, Meizhou, Zhanjiang and Zhongshan.
This Zhongshan event focuses on the lighting industry cluster with an annual output value exceeding 100 billion yuan. It has established a platform where service providers and manufacturing enterprises can seamlessly connect with each other and directly exchange resources. This provides a practical stage for global buyers to directly experience the robust supply chain of "Made in China", and also enables factories to comprehensively understand the complete process of cross-border export.
During the interactive Q&A and resource connection session, the representatives of the participating factories discussed specific issues such as platform entry regulations, cross-border payment solutions, logistics cost optimization, and product compliance certifications with the experts present, engaging in in-depth one-on-one exchanges.
Many business owners have stated that this "one meeting, linking multiple core resources" efficient approach has significantly shortened their information collection and decision-making process, and has immediate guiding effects on the actual implementation of cross-border e-commerce business.
From eastern Guangdong to western Guangdong, and then to the manufacturing hinterland of the Pearl River Delta, Liangliang International has, through a series of well-executed activities, not only built a bridge connecting local characteristic industries with the global digital market, but also integrated payment, platforms, logistics, marketing, data and other full-chain ecological resources, injecting sustainable momentum into the digital transformation of China's manufacturing industry and the overseas expansion of brands.
Lianlian International stated that in the future, it will continue to collaborate with global ecosystem partners to deepen its services in industrial clusters, and enable more "Chinese-made" products to shine on the global stage.
