/PRZWT/Under the wave of aging, the vast majority of the elderly choose to age at home in the traditional way. The home adaptation for the elderly, which is "easy to live in, safe to wash up and convenient to live in", has become an urgent need for them. On October 27th, JD.com held the 6th Filial Piety and Care for the Elderly Shopping Festival and the Warm Sun Action Release Conference. In collaboration with major home appliance and home furnishing brands such as Panasonic, Xiaomi, Midea, Haier, OPPO, and Rierte, it launched 10 strategic new products suitable for the elderly on the spot. These products precisely meet the core needs of the elderly in various life scenarios such as washing, daily living, safety, and entertainment. With humanized design and considerate functions, Create a more secure and fulfilling home-based elderly care life.
To achieve the leap from "having" to "excelling" in elderly-friendly products, it is necessary to first sort out the daily home life trajectory of the elderly and thereby gain insights into their core needs and real pain points. From morning washing up to daily cooking, from leisure and entertainment to night rest, every scene conceals the demand for the elderly to match their physical functions with their living environment.
In the context of using the toilet or taking a bath, the core demands of the elderly are "safety protection" and "ease of operation". Senior-friendly products should take into account the characteristics of the elderly, such as muscle strength decline and poor immunity, to avoid risks such as falls caused by the lack of handrails and catching a cold due to temperature fluctuations. The new elderly-friendly bathroom products released by JD.com this time fully meet the above demands. Among them, the Panasonic health care and elderly-friendly bathroom cabinet not only has an adjustable mirror Angle for the elderly to wash up conveniently, but also has a half-open storage compartment for easy access. Moreover, it is designed as an inwardly retractable cabinet to facilitate the elderly in wheelchairs to approach. The Rierte elderly-friendly smart toilet features a multi-functional auxiliary arm design to provide support for getting up and sitting, and integrates the Family Comfort Wash 2.0 and AI voice, making it convenient for the elderly to operate. The OPPO JC series S5- Jingzhi bathroom heater can raise the temperature by 10℃ within 1 minute, providing immediate warmth. It is equipped with an APP smart control negative oxygen ion sterilization and dust suppression function, allowing the elderly to enjoy cleaner and healthier breathing.
The elderly have light sleep and get up frequently at night. Therefore, in the scenarios of daily life and sleep, they pay more attention to "easy waking up in the morning, comfortable sleep and safe getting up at night". Elderly-friendly products need to solve core pain points such as difficulty in getting up due to lack of mattress support in the morning, difficulty in keeping warm due to uncomfortable indoor temperature, and lack of lighting or dazzling strong light when getting up at night. Taking all the above demands into full consideration, JD.com has newly released the Haier S1 smart bed, which innovatively integrates a three-stage sleep lull and an intelligent snoring response solution. This enables the elderly to fall asleep faster and avoid snoring disturbances. The dual independent lifting zones on the back and legs create a caring assistance mode, making it easier for them to get up and lie down. Midea's Cloud Series sleep air conditioner is the first to introduce a dual-wing eco-friendly air delivery system. It is silent and windless, and can maintain an intelligent constant temperature to prevent joints from being exposed to cold air, allowing the elderly to sleep soundly until dawn. Philips smart monitoring sensor senior-friendly bedroom light is customized with a light formula based on the eye characteristics of the elderly. It intelligently senses to protect the safety of the night and innovatively combines a fall assistance monitoring function, which can immediately notify family members of emergencies.
The elderly have poor memory, and it is common for them to forget to turn off the fire or bring their keys. In the context of home safety, their core needs are "all-round early warning, one-click assistance, and foolproof operation". Elderly-friendly products should preferably keep all potential safety hazards out, allowing the elderly and their children to live each day with peace of mind. The new elderly-friendly products released by JD.com this time can also meet the above demands: The Supor anti-dry-burning stove, with a precise and sensitive temperature detection structure, dynamically monitors the stove temperature. It automatically extinguishes the flame and cuts off the gas supply through dual protection of dry-burning reminder and flameout protection, avoiding accidents. The Xiaomi Smart Lock 4pro integrates multiple unlocking methods such as AI palm vein recognition and AI 3D face recognition, making it convenient for the elderly to enter and exit. It is specially equipped with an AI smart large-screen cat eye, which makes it easier to monitor the movements outside the door and enjoy peace of mind.
During the time of home-based elderly care, many elderly people enjoy watching various TV programs. The core demand for leisure and entertainment is simplicity, ease and comfort. Watching TV on the sofa, they hope that the operation has no threshold and no interference, and can avoid visual fatigue. Combined with massage equipment to relieve the discomfort of sitting for a long time, they feel even more comfortable. Jd.com has released the Haier eye-protecting smart TV L43F5C. By customizing the JD OS system, it features a friendly and clean desktop, no ads upon startup, and dual eye-protection certifications, making it enjoyable for the elderly to watch and comfortable to use. The Zhongjiangfu smart massage lift sofa, with its universal wheels for easy movement, not only allows for remote control to lie flat for rest and support for lifting, but also integrates an intelligent massage function with multiple modes for flexible selection, enabling you to relax your entire body muscles and bones at any time.
According to data from the National Bureau of Statistics, the population aged 60 and above will reach 310 million in 2024, accounting for 22% of the national population. In line with the trend of the new era's elderly care demands shifting from survival-oriented to development-oriented and enjoyment-oriented, JD Home Appliances and Home Furnishing has continuously enriched its elderly-friendly offerings. Currently, it has expanded 87 elderly-friendly categories, covering over 3,000 brands, with more than 500,000 elderly-friendly products. During the JD.com Elderly Care Shopping Festival, JD.com simultaneously collaborated with brands to distribute 100 million yuan worth of Warm Sun filial piety vouchers. You can claim them by searching for "Warm Sun Action" on the JD.com APP. Coupled with the free delivery, installation and dismantling services, children from other places can also easily move to new homes for their parents.
