/PRZWT/Shenzhen, April 29, 2024 - From April 25 to 28, 2024, the 32nd China (Shenzhen) International Gifts, Crafts, Watches and Household Products Exhibition and the 1688 Source Factory Merchant Festival will be held at the Shenzhen International Convention and Exhibition Center (Bao'an New Hall). By vigorously promoting the new productivity of the industry through innovation, the exhibition is promoting the sustainable development of the gift industry.
Grand opening, all categories, the whole industry chain, and all channels
As a very large-scale consumer goods exhibition in China, the 32nd Shenzhen Gifts and Home Furnishings Exhibition and 1688 Source Factory Merchant Festival bring together 30 + industrial base strength factories at home and abroad, and the products cover 3C digital electronics, small household appliances, leather goods and bags, stationery merchandise, household goods, health food and other popular categories. The exhibition can not only meet the points and member gifts, business gifts, employee benefits, corporate customization, retail selection, marketing materials, festival gifts, cultural tourism and event peripherals and other marketing scenarios.
The exhibition area of this exhibition is as high as 260,000 square meters. With 13 exhibition halls, it links 30 + national consumer goods production bases. It has 1 million + creative gifts, including 30 + consumer categories, and 5500 + high-quality suppliers bring 8000 + brands to the exhibition. At the same time, major gift companies, advertising companies, public relations companies, end point groups, enterprises and other B-end buyers and e-commerce platforms, live broadcast experts and private domain traffic buyers gather at the exhibition. They can not only understand the cutting-edge information and business models of the gift industry on the spot, but also upgrade their supply chain and operation level while acquiring industry explosive products, cost-effective products and innovative products.
1688 Source Factory Merchant Festival, Data Driven Kernel
This year's exhibition is the seventh joint exhibition between Shenzhen Gifts and Home Furnishings Exhibition and 1688. It continues to use the advantages of 1688 platform and data analytics capabilities to lead all links of the industrial value chain to gain insight into future new businesses and new trends in the industry. At the same time, 1688 showcases 1,000 + high-quality head factories through two source factory halls at the exhibition site, helping buyers to tap the source gold medal factory behind the hot new track of the gift industry.
In this exhibition, 1688 will release the "1688 Digital Supply Chain". Through AI-driven, digital integration of industrial resources, optimization and simplification of business links, cost reduction and efficiency of individual businesses and efficient adaptation of buyer groups.
More specifically, for manufacturers, on the "goods" side, 1688 will create a good price explosion on the whole network through the official hyperchain collection of orders and global distribution, and self-built official warehouse network performance system. In terms of "operation", 1688 digital supply chain can help merchants simplify their operations, reduce costs and increase efficiency, and allow merchants to return to production.
For buyers, 1688 also provides a full-link solution from discovering business opportunities to promoting business. As the preferred platform for the supply chain of Chinese 65 million + small and medium-sized retailers, 1688's traffic increased by 49% in the first quarter. In order to undertake the rapidly growing buyer demand and help industrial belt merchants digitally upgrade to form a cluster effect, 1688 launched the "China Origin Cards", in conjunction with Autonavi, Alipay, and DingTalk, to provide endorsements for source manufacturers, so that merchants who lack e-commerce operation capabilities can achieve low-threshold entry, multi-channel exposure on the whole network, easy to acquire customers and sell goods, and become the first choice for millions of buyers to find products online and offline.
Entrepreneurs in the gift industry can find new business opportunities through accurate data analysis of the exhibition, and then formulate forward-looking market strategies for their business direction. Then, based on strategic drivers, they will negotiate supply chain cooperation with high-quality source factories at the exhibition site, so as to achieve one-stop low-risk entrepreneurship at the 32nd Shenzhen Gift and Home Furnishing Exhibition and the 1688 Source Factory Merchant Festival, and see new business in the future.
Promote innovation and sustainable development, showcase the new quality productivity of the gift industry
New productivity that is inherently required to promote high-quality development is accelerating the formation of various industries in China. Specific to the gift industry, products have changed from large-scale production to personalized customization, production lines have changed from labor-intensive to artificial intelligence, science and technology and R & D innovation have continuously achieved new breakthroughs, and sales channels are undergoing a comprehensive transformation around convenient consumers.
As the flagship exhibition of the gift industry that keeps pace with the times and always promotes the innovation and development of the industry, the 32nd Shenzhen Gift and Home Furnishing Exhibition and the 1688 Source Factory Merchant Festival place more emphasis on and highlight the all-round innovation of products from technology to design, focusing on supporting new enterprises, new technologies, new products and new designs, dedicated to breaking the homogeneity of products, displaying the continuous emergence of innovative products in the industry, in order to maintain the driving force and innovation strength of the upgrade and promote the high-quality sustainable development of the industry.
This year's exhibition has newly planned exhibition areas to highlight the strong promotion of new quality productivity. Special theme exhibition areas such as original galleries, merchandise galleries, IP licensing platforms, "everything can be courteous" creative collections, Chinese gifts, and excellent design galleries have strengthened product design value, cultural attributes, and innovative ideas.
Industry knowledge + resource feast, all-round display of trends and business opportunities
The 32nd Shenzhen Gift and Home Furnishing Exhibition and the 1688 Source Factory Merchant Festival has never been just a product display, it is a key platform for the industry to gain insight into the ecology of the Chinese and even international gift industry. Through the vertical subdivision track forum activities of the gift industry, to create a professional high-quality gift exhibition. The theme of this exhibition forum focuses on the digital development of the gift industry, the new ecology of the supply chain, the new quality productivity of the gift industry and other industry-forward hot topics. From "exhibition" to "meeting", to create a professional high-quality gift exhibition, help enterprises keep up with industry hotspots, and quickly expand and enter the gift channel.
The exhibition is more concerned about the continuous development of online models. The addition of new channels such as e-commerce/live broadcast/private domain/head of delegation allows business to have more new ways to play. The organizers set up a number of special activities for exhibitors and channel providers for live broadcast and private domain traffic channels to help them improve the operation capabilities of emerging channels. At the same time, the joint head live broadcast platform and MCN organization invited top influencers, middle-tier influencers, and influencers to the exhibition site to carry out special supply and sales matching activities to help exhibitors connect and expand new channel buyers on the spot, find new additions at the exhibition site, and achieve high conversion of exhibition value.
