/PRZWT/Shanghai, April 25, 2024 - On April 25, 2024, the launching ceremony of the "2024 Shanghai International Beauty Festival and Jing'an May 5 Shopping Festival", co-sponsored by the Shanghai Municipal Commission of Commerce and the Jing'an District People's Government, undertaken by the Jing'an District Commission of Commerce, and planned by CGC Girls Collection, will be grandly opened at Jing'an Jiuguang general merchandise. As the first event of the 2024 global new product launch season, the Shanghai Municipal Commission of Commerce will release the "2023 Shanghai First Economic Activity Index" and the "Beauty Corridor" of Jiuguang general merchandise at the launch ceremony, Shangjia Center "Fashion Customization Show", Meiluo City "First Baking Life Festival", Shanghai Xintiandi "2024 Design Shanghai @Xintiandi Design Festival", La La Baodu Shanghai Jinqiao "Explore Gundam, Rejuvenate First Show" and other 7 launch flash events, the new "Walker Map" launch walk map will be launched, and the "First Koi" event will be launched for the first time. During the beauty festival, new product release live broadcast, offline new product exhibition and brand flash event, Shanghai International Beauty Festival Douyin special public welfare live broadcast, care for autism charity evening, etc.
The theme of the 5th Shanghai International Beauty Festival 2024 is "Beauty in Jing'an, Makeup Moves the World", which not only highlights the unique charm of Jing'an District where it is held, but also announces the international influence of the beauty industry. In the context of the global beauty industry's growing focus on "sustainable development", this event will particularly emphasize the concept of "green beauty", arousing consumers' desire for a purer and more sustainable lifestyle.
As an important stage for the global launch of new products, this year's Shanghai International Beauty Festival has received the full support of Jing'an Business Council. At the same time, many well-known media and platforms, including Douyin Platform, Phoenix Metropolitan Media and Xinmin Evening News, will join hands to provide strong media support for this beauty festival. Agricultural Bank of China Credit Card Center, Agricultural Bank of China Shanghai Branch, Visa China also actively supported and cooperated with this event to carry out Shanghai Jiuguang general merchandise, Shanghai Jiuguang general merchandise Freshmart Fresh Products Museum, Jing'an Time-honored Brand, and Jing'an Fresh Food Season price-break discounts. In addition, Donghao Lanshengyuan Technology and Shanghai Yajing provided strong technical support for this beauty festival.
At that time, Xiaohongshu head live streaming host MK cool cool will be the day before the opening ceremony, as the warm-up of this international beauty festival, in Jing'an Jiuguang general merchandise live broadcast of new products, showing the highlights of major brands, for well-known beauty brands at home and abroad to provide a display and growth platform. It is worth mentioning that this beauty festival also invited Mr. Ma Shuai and Ms. Ma, the super head experts of the Douyin platform, to serve as the recommendation officer of the international brand good things and the recommendation officer of the domestic brand good things, respectively, to bring the 2024 Shanghai International Beauty Festival live broadcast to the majority of consumers. At the same time, Mr. Ma Shuai donated all the online commissions of this live broadcast to the Shanghai Cao Peng Public Welfare Fund, which is used to care for the autistic group, so that the live broadcast of the Shanghai International Beauty Festival can be linked with public welfare undertakings. Beauty and beauty, together contribute to the cause of public welfare and love! Through traffic docking and influencer docking, it will help the healthy growth of various brands.
The Shanghai International Beauty Festival has been successfully held in Jing'an District for four consecutive years. It is undoubtedly a feast of beauty and innovation in the beauty industry. It not only allows consumers in the new era to further understand the new products of various brands, but also provides a platform for brand communication. It also gives brands the opportunity to seize the opportunity in the new beauty track and promote their own brand appearance and market transformation.
During the period, Anressa, Opal, Skin, Key, Sheehan Pie, Dotri, Estee Lauder, Guerlain, Helena, Zumarone, Lancome, Laneige, Clarins, Kostya, Shiseido, Sisley, Xiulike, Xuehuaxiu, Hou, Tom Ford, Yameng, Yu Sai and Saint Laurent (sorted by brand initials) will bring their world premiere products. At the same time, this beauty festival will also showcase the strength of Chinese local beauty brands. Domestic brands such as Beizhi, Herborist, Ximuyuan and Yoshiyan will showcase their latest achievements, showcasing the rise and vigorous development of China's beauty industry.
The 5th Shanghai International Beauty Festival 2024 is not only a feast of innovation and aesthetics, but also a new era of infinite possibilities for the beauty industry and its consumers, leading the high-quality development of the industry's ecological industrial chain. While exploring the future development of beauty, it injects new impetus into brand development.
