/PRZWT/Shanghai, April 23, 2024 - Joy Blueberry's spring day is in Shanghai, and the pattern marketing is detonating the trend. From April 12 to April 21, 2024, Joy Blueberry linked nearly 100 restaurants and cafes in Shanghai to hold the Joy Blueberry Spring Eye Festival, exploring the world in spring by pursuing a better life, detonating the trend of the crowd, and becoming a landmark event in Shanghai during the season.
Spring and Jingming, the city is full of hope. At the moment when spring is bright everywhere, people yearn for leisure, eager to go out to play, and more hope to seize the good season of spring. As a Chinese high-end fruit brand, Jiawo Blueberry aims at the target customer group, combined with the current most popular urban tourism method - city walk, taking citywalk's top city Shanghai as the main marketing position, creating a spring eye-catching festival, and passing on brand values through Shanghai urban marketing to further enrich and deepen brand texture and tonality.
During the event, Jiawo Blueberry linked a number of Michelin restaurants, boutique restaurants, and boutique coffee shops along the Shanghai Internet celebrity route to launch limited delicacies and special drinks, and selected seasonal Jiawo Blueberries to create the ultimate natural flavor. At the same time, the online event theme limited store "MANDRILL Mountain Drill" created a large-scale atmosphere in spring, and launched a clock in shop activity that lit up the Shanghai city map, allowing consumers to enjoy the delicious patterns of Jiawo Blueberries while walking the city to enjoy the spring scenery, creating a bright and more eye-catching Shanghai city walk.
In order to achieve out-of-circle marketing, Jiawo Blueberry partnered with Focus Media to conduct high-profile and wide-ranging brand penetration in high-end office buildings and communities across the city of Shanghai, and jointly planted grass with nearly 100 restaurants and coffee shops on mainstream social and gourmet platforms to form online and offline publicity efforts to promote more consumers to participate in the Jiawo Blueberry Spring Eye Festival. Under the multi-matrix and multi-form publicity, Jiawo Blueberry Spring Eye Festival attracts countless eyes, and strongly occupies the main social platform "Shanghai city walk" and other topics to recommend the homepage. Many consumers and nearly 100 network experts have gone to the joint restaurant clock in, lighting up the brand city map, and Jiawo Blueberry theme limited store "MANDRILL mandrill" has become the wind vane of the season's gourmet clock in.
The Jiawo Blueberry Spring Eye Festival has created the ultimate taste bud experience of Jiawo Blueberry through the method of "Blueberry + Coffee & Light Food", which has won unanimous praise from many food lovers. The star-rated Jiawo Blueberry meals launched by Michelin restaurants have become the main dishes favored by diners in the season. Once the joint special delicacies of many restaurants were launched, they were quickly sold out. The JD.com fresh platform launched the Jiawo Blueberry Spring Eye Season activities during the same period to achieve a huge increase in sales year-on-year, confirming the great enthusiasm of food lovers to participate in the activities and the full affirmation of the unique and good taste of Jiawo Blueberry.
Choose Jiawo for your eyes, and the berries will not stop. Since Jiawo first created the Jiawo Blueberry Eye Festival in 2017, the Jiawo Blueberry Eye Festival has brought consumers a "good berry" experience for many consecutive years and has become a brand landmark event. In the future, Jiawo Blueberry will continue to deepen this brand memory symbol, create more brand eye-pleasing events, and continue to strengthen consumers' brand awareness of "using too much eye, eating Jiawo Blueberry", so that more consumers can start enjoying the eye-pleasing life of Jiawo Blueberry!
