/PRZWT/Shaoxing, April 23, 2024 - In order to promote the industrial upgrading of Keqiao fabrics, enhance the competitiveness of the industry, and build a new business model, combined with the advantages of Keqiao textile fabric industry cluster, the internet company actively promoted the construction of the fabric ready-to-wear platform in China Textile City. In December 2023, the internet company negotiated with Nanyou Cool for many rounds, and further clarified the resource base, business logic, business characteristics, landing start-up method, profit model, and joint venture of the company's organizational structure. Finally, it reached a joint venture signing intention with Nanyou Cool (Shenzhen) Technology Co., Ltd., and clarified the investment ratio and model.
On the morning of February 29, 2024, the 2024 Shaoxing Keqiao District Optimization Business Environment Conference and the first batch of major investment projects centralized signing ceremony was held in Jianhu Hotel Conference Center. There are 32 centralized signing projects with a total planned investment of 70.237 billion yuan. Among them, there are 2 projects with more than 10 billion yuan, 1 project with 5 billion yuan, 10 projects with 10-5 billion yuan, and 2 major foreign-funded industrial projects with more than 100 million US dollars. China Textile City Fabric Garment Platform takes advantage of Shenzhen's clothing originality to establish an industrial ecosystem that integrates central board room, ready-to-wear production, and live e-commerce. It has established a large-scale selection center for live e-commerce in Keqiao. Wang Baitong, general manager of Textile City Group, and Wang Xuefeng, Shenzhen Nanyou Edition, signed a contract on the spot.
Zhejiang China Textile City Group joint stock company and Nanyou Edition Cool (Shenzhen) Technology Co., Ltd. will jointly establish an independent accounting company in Keqiao District to be responsible for construction and operation. The planned total investment is about 50 million yuan. The follow-up will establish articles of association, and do a good job in site and equipment, investment promotion and cooperation. The internet company will provide technical support and supply system support for the project, develop an online platform, optimize the supplier base, and build a sample clothing center. The two parties will build a new platform for the upgrading and innovation promotion of China Textile City's fabric industry through the construction of four modules of "Nanyou Original Alliance", "AI Garment Design", "Model Center" and "Ready-to-wear Selection Center".
Introduction of Keqiao Fashion Selection Center, strategically invested by Shaoxing Yican Textile Co., Ltd.: The "fabric ready-to-wear platform" under the listed state-owned enterprise China Textile City uses Shenzhen as the innovation engine to deeply integrate the resources of the textile industry chain and create a service platform that integrates high-end design, precision production and professional selection.
In Shenzhen Nanyou, the platform has set up a fashion design R & D center and a central publishing room, bringing together the essence of Shenzhen fashion creativity and craftsmanship to transform designs into high-quality samples. Working closely with high-quality factories across the country, combined with Keqiao source surface accessories, to ensure that every garment reaches the industry's top level.
In terms of product selection, the platform relies on Shenzhen's status as a fashion capital, and provides accurate product selection services for clothing live streaming hosts through online SAAS platforms and multiple product selection centers to help them easily select competitive products. Flexible supply chain ensures that products respond quickly to the market and meet individual needs.
Keqiao Fashion Selection Center Advantages:
First, leading design and R & D strength
The platform brings together the world's top brand managers, designers, buyers, AIGC team and textile technology experts. In Shenzhen, a creative and dynamic fashion capital, a fashion design research and development center and a central board room have been established, dedicated to exploring the potential of innovation. Relying on Shenzhen's rich fashion resources and cutting-edge design concepts, fashion elements and technical practices are closely integrated, constantly breaking through traditional constraints to create unique design works.
Second, production and supply chain collaboration is efficient
The platform has established a long-term and stable cooperative relationship with domestic high-quality clothing production factories, and realizes efficient collaboration between production and supply chain through digital and intelligent management methods. The platform can accurately connect with market demand, flexibly adjust production plans, ensure product quality and delivery cycle, and provide customers with one-stop solutions.
III. Fabric and excipient innovation and quality excellence
The platform works closely with Keqiao's powerful fabric suppliers and the world's leading fabric suppliers to jointly develop innovative fabrics. By continuously introducing new materials and technologies, the platform can meet the individual needs of customers and promote innovation and upgrading in the textile industry. At the same time, the platform has established a strict quality management system to ensure that each garment meets high quality standards.
IV. Precise product selection and customized services
The platform uses advanced data analytics technology to provide accurate product selection services for clothing live streaming hosts. By in-depth understanding of market trends and consumer preferences, it helps clothing live streaming hosts choose products that meet brand positioning and target audience. In addition, the platform also provides flexible customization services for live streaming hosts, in-depth analysis of the personalized needs of live streaming hosts and their fans, precise design and production, aiming to achieve customized services and quickly respond to market changes to meet the unique needs of different customer groups.
