/PRZWT/HANGZHOU, April 19, 2024 - On April 14, the first stop of the 2024 NB10K Urban Road Run Series in Hangzhou, 2,000 professional runners and sports enthusiasts ran in the heat of Qianjiang Century Park on the banks of the Qiantang River. Despite the torrential rain in the sky, the runners' unremitting enthusiasm was also poured into the hyper-burning enthusiasm, and they rushed to the line. The global century-old fruit and vegetable brand Dole joined the event for the first time as an official sponsor, providing warm-hearted services to the competitors in the rain. Dole's high-quality bananas provide the competitors with full nutritional support to help them achieve better sports performance.
Dole sponsors the NB10K City Road Run Series for the first time, leading the trend of healthy living with high-quality nutritious fruits and vegetables
New Balance, a century-old running shoe family, officially released a new brand slogan "Run your way." in 2023, hoping to inspire and support every runner with different running goals to run in their own way. Under this brand spirit, the "NB10K City Running Series" is jointly created by New Balance and the new urban road running series that sprouted in 2023. It is designed for runners of various running levels and goals. It supports every runner who loves running to improve their competitive state on the track, test training results, experience the fun of sports events under different city characteristics, and motivates runners to create their own stories at "City Home, NB10K".
The new season of 2024 kicked off in Hangzhou, and also welcomed a heavyweight new partner - Dole, a leading brand in the fruit industry with a history of 173 years. Since Dole entered the Chinese market in 1998, it has operated more than 90 fruit and vegetable products from 19 countries throughout the year. Star fruits Dole Super Sweet Banana and Golden Pineapple have been selling well in the Chinese market for many years and are deeply loved by consumers. Dole has continued to support major domestic sports events since 2015 to help healthy life. Super 2.20 million Dole Banana injects sunshine energy into the majority of sports enthusiasts. Dole Super Sweet Banana has always been a popular super partner for sports and fitness people both inside and outside the stadium due to its sweet, soft and waxy taste and high nutritional value among mainstream banana varieties. This time, Dole has joined the NB10K City Road Run Series, and will provide players with high-quality nutritious fruits and vegetables such as Dole Super Sweet Banana in the annual sub-races.
Good banana, choose Dole, choose the place of origin and grow it on your own farm, super sweet, super waxy and super delicious.
Dole's banana business can be traced back to 1899, with more than 120 years of planting experience and a century-old reputation for excellent quality. Dole has a total planting area of more than 600,000 mu in the Philippines, of which the banana planting area is 300,000 mu. Bananas are the fifth largest export product of the Philippines, of which Dole's banana production accounts for about a quarter of the total banana production in the Philippines. Dole Super Sweet Bananas are produced on its own farms in the Philippines, Mindanao, which is known as the "Land of Bananas" in the Philippines. Each Dole Super Sweet Banana takes about 365 days to grow and accumulate sugar before it can become a soft, waxy and delicious high-quality super sweet banana, so not every banana can become a Dole Super Sweet Banana.
Thanks to the unique geographical advantages of Dole's own farms in the Philippines, as well as the careful care of local Dole fruit farmers throughout the year, every Dole super sweet banana purchased by consumers has withstood the test of multiple rounds of quality control screening, showing excellent quality. According to the sensory blind test report of the Panda Guide Sensory Laboratory under China Green Food Co., Ltd., the only national green food company in China, Dole super sweet banana is superior to ordinary super sweet bananas on the market in terms of fruit integrity, aroma and sweetness. Dole super sweet banana stands out in the evaluation of various banana varieties due to its excellent sweetness, delicate taste, rich taste and soft waxy meat. It has obtained the highest score in the comprehensive sensory evaluation and has become a strong Amway product of the Panda Guide Laboratory. Different from the sour experience of some ordinary bananas in the market, the just right slightly sour taste of Dole Super Sweet Banana makes its silky creamy taste and super sweet and soft waxy flavor more prominent, which can be said to be a "banana" who is not astringent.
Dole super sweet banana, fruit burning is super energetic, super nutrition and fast charging, super sports and fitness partner
Why do you love sports? Why do you love running? Everyone's answer is different. In order to strengthen your body, or to relieve stress and release negative emotions. In order to change your mood, or to find a better self in running. It is certain that sports, running, and marathons are gradually becoming fixed events in the leisure time of urban people, becoming a trendy lifestyle. The energy lost during exercise needs to be replenished as soon as possible after the end. Dole Super Sweet Banana is such an excellent choice for both delicious and nutritious.
Dole Super Sweet Banana is rich in vitamin B6 and potassium. Vitamin B6 is about 30% higher than ordinary bananas, and potassium is about 18% higher than ordinary bananas. It helps runners to charge quickly during the race and improve sports performance. Therefore, it has become an excellent choice for a large number of fitness enthusiasts in daily sports. After the Dole Super Sweet Banana is fully ripe, the sugar content can reach about 23 degrees. The fructose in the banana can quickly replenish energy, making it a good supply in running competitions.
DAH Plantain King, a fruit and vegetable brand under Dole Asia, is very popular, big and satisfying.
In addition to Dole Super Sweet Banana, Dole Asia's fruit and vegetable brand blockbuster product DAH Plantain King also attracted the attention of many runners at the scene because of its extra-large size. DAH Plantain King is produced in the "Banana Kingdom" Ecuador's Dole Farm. A big and plump "big" banana king is carefully selected to double the energy and bring a more satisfying satiety experience. Ecuador has the reputation of "Banana Country" and has a history of banana cultivation for more than 100 years. The temperature is stable all year round, the sunshine time is long, the land is fertile and the rainfall is abundant, providing unique natural conditions for the growth of DAH Plantain King. In 2024, Dole will introduce its health sub-brand DAH into the Chinese market for the first time, providing consumers who are concerned about health with higher quality and cost-effective delicious choices. Many runners came to the Dole booth clock in DAH after the race: "The taste is as delicious as Dole super sweet banana, soft and glutinous, the size is really big, one is full!"
Centennial Dole, with excellent quality, is committed to providing more Chinese consumers with high-quality nutritious fruits and vegetables
The Dole brand originated in 1851 and has a sales network in more than 90 countries around the world. There are own farms in many countries, and it has very rich experience in fruit and vegetable planting, processing, cultivation and promotion. Dole continues to deeply cultivate the Chinese market and has established distribution centers in many cities across the country, covering key regional radii to meet consumers' supply and demand for high-quality fruits and vegetables.
With the rapid development of the pace of modern life, more and more people are beginning to realize the necessity of maintaining a healthy life, and pay more attention to their eating habits and nutritional intake. Dole is committed to providing high-quality nutrition to 1 billion people by 2025, conducting long-term fruit nutrition research, advocating nutritious diets, increasing the proportion of fruits in daily diets, and enabling consumers to eat healthier. In the future, Dole will continue to fulfill its commitment to providing high-quality nutrition to more people, and cooperate with top domestic sports events to promote a healthy lifestyle with high-quality nutritious fruit and vegetable experiences.
