/PRZWT/BEIJING, April 16, 2024 - At the "For the Love of Baby Show" exhibition in Toronto from January 14 to 16, Playwell, a subsidiary of Hape in Canada, showcased Hape's collection of wooden toys designed for infants and toddlers to this year's visitors, attracting their keen attention. These toys are not only unique in design, but also focus on safety and durability, which has won unanimous praise from parents.
From January 28th to February 1st, at the "Toronto Gift + Home Spring Market" exhibition also held in Toronto, Playwell once again showcased Hape's innovative strength to the outside world. With its excellent quality and environmental protection concept, Hape's new toys and children's products have been highly recognized by the industry and consumers.
From February 11th to 14th, the Melbourne Toy Fair, Australia's largest toy, entertainment and kindergarten exhibition, brought together a large number of well-known toy brands and child care facilities exhibitors. Hape participated in this event with a full range of toys and became the focus of the exhibition with its innovative outdoor toy series. Among them, the "Outdoor Kitchen", "Outdoor Art Easel" and Nature Fun series products placed at the entrance of the booth attracted extensive attention and praise from visitors.
From March 3rd to 5th, Hape USA will bring a variety of new toys and classic products to the American West Toy Trade Show, bringing a colorful toy experience to visitors. The Western Toy Trade Show is sponsored by the American West Toy and Hobby Association. After years of vigorous development, it has now become recognized as the second largest toy trade show in the United States. During the exhibition, children and visitors who experienced Hape toys firsthand praised the products on display. Among them, the 2024 rookies such as "Multifunctional Door Lock Busy Board", "Modern Wind Breakfast Toaster" and "Outdoor Elastic Rubber Football" received great praise from the guests. At the exhibition, we not only established contact with new and old customers, but also spent valuable time with them, further deepening our mutual understanding and cooperation, and laying a solid foundation for the long-term cooperation between the brand and customers in the future.
From March 3rd to 6th, Hape successfully completed its debut in the Brazilian market at the Abrin exhibition, the largest toy exhibition in South America. As a major event in the Latin American toy industry, the Abrin exhibition has attracted the attention of many industry elites. Hape company brought its hot-selling products, classic series and new products in 2024 to the exhibition, demonstrating the company's innovative strength and market competitiveness. At the exhibition site, Hape's kitchen series toys became a popular focus. Especially the commissary toys, their exquisite design and realistic scene restoration made visitors stop to appreciate and praise. In addition, some popular item numbers that customers have placed orders for have also been favored by the majority of customers.
The successful holding of this exhibition not only showcased the excellent quality and creativity of Hape products, but also further deepened the awareness and love of South American consumers for the Hape brand, injecting new vitality and confidence into the development of Hape in the South American market.
From March 10th to 12th, at the "AQIJ Spring 2024 Show" held in Quebec, Playwell's participation this season reached a climax, not only showcasing the latest products, but also sharing the concept of Hape's sustainable development and environmentally friendly manufacturing, which was widely praised by attendees.
Through this series of exhibition activities, Hape not only showcased its strong product strength and market competitiveness, but also further deepened its connection with global consumers. In the future, Hape will continue to accelerate innovation and market expansion to provide more children with better and safer toys, adding more fun and beautiful memories to their childhood.
