/PRZWT/March 29, 2024 Hainan - In the mid-spring season, the time is clear and the coconut wind is intoxicating, and the "Boao Time" that attracts global attention starts again. From March 26th to March 29th, the Boao Forum for Asia 2024 Annual Conference arrived as scheduled. Wuliangye made a wonderful appearance as a member of the Forum Council, the highest-level honorary strategic partner of the annual conference, and the "designated wine of the Boao Forum for Asia 2024 Annual Conference", showing the world the style of China's Baijiu era, playing a positive role in promoting international industrial integration, mutual learning between Chinese and foreign cultures, and contributing to world prosperity and common prosperity.
Since the Boao Forum for Asia Annual Conference was held in 2001, it has brought together the global political, business and academic circles to survey the world situation, gather wisdom and consensus, and discuss development plans. It has become a high-level dialogue platform with both Asian characteristics and world influence. Against the backdrop of the complex and volatile international situation and the sluggish recovery of the world economy, this annual conference has set up four sections: "World Economy", "Science and Technology Innovation", "Social Development" and "International Cooperation" with the theme of "Asia and the World: Common Challenges, Common Responsibilities", and is committed to promoting high-level opening up, promoting international cooperation, and helping the world economy recover.
At this annual meeting, Wuliangye continued to actively participate and deeply integrate, participating in a series of activities such as the opening meeting of the annual meeting and the board meeting. At the site of the annual meeting, in the ingeniously arranged Wuliangye experience store full of Chinese style, the classic Wuliangye, the eighth generation Wuliangye, the designated wine for the Boao Forum for Asia Annual Meeting, Wuliangye · Ziqi Donglai, Wuliangye · 1618, Wuliangye · Jiachen Dragon Year Zodiac Wine and other products were collectively unveiled to show the world the excellent quality, cultural heritage and style of China's Baijiu; dozens of carefully selected pictures showed the ecological beauty of Wuliangye, the beauty of quality, the beauty of ingenuity, and the beauty of culture, telling international friends about cultural inheritance stories, the spirit of ingenuity brewing, and the high-quality development process. At the same time, traditional Chinese art forms such as fan and calligraphy were also demonstrated on site, conveying the unique charm of Chinese excellent traditional culture.
At the welcome dinner for members and partners of the Boao Forum for Asia held on the evening of March 26, Wuliangye made a wonderful appearance as an official designated wine, sharing the harmonious and beautiful taste of China's Baijiu with the world; the Sichuan intangible cultural heritage Sichuan opera face-changing performance "Elegant Rhyme and Beauty of Shu through the ages" with Wuliangye's characteristic content made a stunning debut, and the specially customized "He" "Beauty" and "National Treasure" panda masks integrated the charm of Hemei and Sichuan and Shu into the quintessence of Chinese culture, showing the brilliant beauty of Chinese culture; in the cocktail area, five cocktails of "Wugu Roni", "Heyu Qingfeng", "Beautiful Scenic Times", "China Impression" and "National Rhyme Fragrance" prepared with Wuliangye as the base wine made a colorful appearance, winning the attention of Chinese and foreign guests Mouth praise, the interpretation of China's Baijiu internationalization, cocktail Chinese East and West blend, beauty and common.
It is reported that since 2021, Wuliangye has become the highest-level strategic partner of the Forum. Since serving as a member of the Forum Council, it has deeply participated in the annual meeting of the Forum under the framework of the Forum, the Boao Forum for Asia Global Economic Development and Security Forum, the Boao Forum for Asia International Science and Technology and Innovation Forum Conference, and the Boao Forum for Asia Economist Roundtable. Adhering to the concepts of openness, inclusiveness, cooperation, and win-win results, the two sides have jointly upheld, and helped the Forum to better play its role in promoting global exchanges and cooperation, seeking world development consensus, and promoting economic globalization.
As a typical representative of China's Baijiu leading enterprises and national brands, in recent years, Wuliangye has actively participated in the world's top business and cultural activities such as the World Expo, APEC Business Leaders Summit, Boao Forum for Asia, International Financial Forum, CIIE, Consumer Expo, etc., with wine as a medium, telling Chinese stories well, sending out Chinese voices, showing Chinese style, committed to being the guardian, inheritor and promoter of Chinese excellent traditional culture, actively integrating into the world industrial chain, innovation chain and value chain, opening up a new pattern of China's Baijiu international market, and moving forward on the road of telling Chinese stories with good wine.
