/PRZWT/GUANGZHOU, March 28, 2024 - The current refrigerator market is in a new cycle of great change: on the one hand, users are getting younger and younger, and the demand for quality consumption upgrades is getting higher and higher; on the other hand, technology is constantly innovating and moving forward, bringing new possibilities for home appliance innovation and iteration. Embedded refrigerators have become the "dark horse" of the market with the upgrade of home scene value and intelligent integrated solutions.
According to data from Aowei Cloud Network, the overall sales volume of the refrigerator market in 2023 increased by 6.3% year-on-year, but the embedded refrigerator achieved a high growth rate of 22%. At the just-held China Home Appliances and Consumer Electronics Expo (AWE2024), Rongsheng Refrigerator, a leader in flat-mounted refrigerators, not only released the "quality Rongsheng, flat-mounted leadership" flat-embedded leadership strategy, showcased new flat-embedded series products, but also brought a new concept of future flat-mounted refrigerators, that is, multiple flat-mounted refrigerators can be freely combined to create personalized home scenes.
Adhering to the three cores of "professional", "quality" and "fresh", the home appliance circle believes that this year's Rongsheng refrigerator relies on the re-innovation of leading products and leading markets to accurately meet the needs of users who are "easy to use and good-looking" and "comfortable and quality". It will also lead the competition in the flat refrigerator market into a new stage of development, and push up the threshold of product technological innovation to improve user satisfaction.
Embedded product matrix evolution, achieving a better life for users
How to truly meet user requests, the key is to talk about the product. Recently, the "Appleland Award", known as the "Global Smart Life Oscar", was announced, and Rongsheng 506 Double Net Pro · Flat Insert Refrigerator won the "Appleland Gold Word-of-mouth Award". It is understood that the refrigerator has a 60CM ultra-thin flat insert design, which can seamlessly fit the cabinet; coupled with the upgraded IDP i-smell intelligent sense double net system, it realizes global net taste sterilization and meets the quality requirements of users for the appearance and performance of the refrigerator.
506 Double Net Pro · Flat Insert Refrigerator is just a microcosm of Rongsheng's innovative answer to user requests. As early as 2022, Rongsheng took the lead in launching the first flat insert family product - Rongsheng 605WILL borderless refrigerator. With the "three no" standard of "no protruding on the front, no seams on the side, and no waste of space", it subverted "pseudo-embedded" products such as "large reserved gaps on both sides and many protruding cabinets on the front" on the market at that time. This refrigerator is also the only refrigerator in the industry to achieve "double 600", that is, a product with a 600MM ultra-thin body and a capacity of more than 600L, setting a new standard and a new threshold for embedded refrigerators.
In just two years, from Rongsheng 605WILL borderless refrigerator, to Rongsheng 506 double net Pro · flat embedded refrigerator, and then to Rongsheng 508 and 518 double net · flat embedded refrigerator, Rongsheng flat embedded refrigerator army has continued to grow. Whether it is the large capacity of "Giant Energy Pack", the high-end design that is completely flat embedded with the home, or the active fresh-keeping and healthy performance of "fruits and vegetables continue to grow for 7 days", the innovation and iteration of Rongsheng flat-embedded refrigerator are in the direction of continuous improvement and leap forward in the quality of life of home users.
At this AWE exhibition, Rongsheng identified the "flat embedded leader" strategy not only because of its confidence in its market position and ability in flat embedded refrigerators, but also because of its foresight and insight into users' future lives. By freely combining multiple refrigerators, allowing single-door, double-door, and three-door arbitrary splicing, no matter what kind of personalized needs users have, with Rongsheng, they can have a new life scene. This evolution from a single product to a scene solution also gives more possibilities for a better life in the future kitchen.
Market data continues to confirm, solidifying the leadership position
Rongsheng, which has been deeply involved in the refrigerator market for 40 years, has already engraved "quality" and "professionalism" into the brand DNA. However, on the occasion of the 40th anniversary, Rongsheng chose to jump out of the comfort zone and conduct a comprehensive renovation of the brand with its love for users. In fact, Rongsheng has always been committed to technological and product innovation for user requests, which has resulted in the continuous leadership of the flat refrigerator market and the continuous trust of the market and users.
For example, in order to truly crack the "boundary" problem that affects the beauty of the home, Rongsheng's first flat-embedded product, the 605WILL borderless refrigerator, will be embedded to the extreme. Through technological innovations such as the bottom-mounted diversion cooling system, the star trail double-axis rail hinge, and the full-dimensional expansion system, only 3MM of door space is reserved, and the door can be opened freely.
In terms of fresh storage, Rongsheng flat-mounted refrigerators not only use the WILL natural fresh-keeping system that dynamically adjusts the operation modes of light, water, and ions to provide the most suitable fresh-storage environment, but also have the ability to achieve cryogenic fresh-locking at -31 ° C, which deeply controls the nutritional content of various ingredients in the frozen fresh-locking of ingredients, as well as a full-space AI negative ion sterilization and purification system, etc., to safeguard user health with leading technology.
Market data is the highest praise for Rongsheng flat-embedded refrigerator. According to Aowei monitoring data, Rongsheng 506 double net Pro · flat-embedded refrigerator, which won the "Epland Gold Word-of-mouth Award", continued to top the chart this year. The sales volume of refrigerator single product TOP1. Since its launch, the product has been leading the flat-embedded trend. From July to December 2023, the sales volume topped the industry TOP1 for 6 consecutive months, which can be said to be a real "phenomenon-level" product. Not only that, Rongsheng 518 double net Pro · flat-embedded refrigerator and Rongsheng 508 double net · flat-embedded refrigerator also rank among the top 10 in the industry, releasing the leading advantage of Rongsheng refrigerator in the flat-embedded market. It has been a breakthrough and leap from single product leadership to full category leadership.
