/PRZWT/SHANGHAI, March 25, 2024 - The meaning of television for the family is evolving from "material satisfaction" to "spiritual satisfaction."
In the past few years, people's consumption concept has changed. Consumers have generally become more rational, and the number of impulse purchases has decreased significantly. More and more people are beginning to subscribe to the consumption concept that they are willing to spend their money on things that make them happy. In other words, consumers are more willing to pay for their emotional value.
From then on, TV has also changed from the "information receiving end point" in the era of food and clothing to an important carrier for improving the quality of life and obtaining spiritual pleasure. Therefore, people's expectations for TV have risen, from screen size to movie viewing experience, the standard of "good TV" has continued to rise, and multiple needs such as super large, ultra-clear, ultra-thin, and ultra-eye protection have emerged. Among them, the trend of large-screen is intensifying.
Use a foldable solution to crack the "dilemma of entering the home" of the large screen and overcome the first hurdle of 100-inch popularization
In the past two years, when China's color TV market has been relatively sluggish, large-size products have maintained rapid development. According to the monitoring data of Aowei Cloud Network (AVC), the entry-level TV has been increased to 75 inches in 2023, while the penetration rate of 80-inch, 98-inch, and 100-inch-plus size TVs has continued to grow. In particular, the super-large-screen TVs of 100 inches and above have grown rapidly, with retail sales reaching 256% year-on-year, and the proportion of retail sales reached 2.6%, an increase of 1.9% year-on-year. However, trends and popularization are not exactly the same. In fact, the "dream of a giant screen" of many ordinary people has not been realized for many years. The reason is the "difficulty of entering the home" of the giant screen TV.
The change in market demand has brought new consumer pain points. People are "worried" about buying large-screen TVs: can they enter the door? How to enter the door? Will it hurt their eyesight? Can the behemoth integrate with the home? The industry's existing solutions are difficult to give consumers an answer, which has become the biggest obstacle for the TV industry to take advantage of the trend.
The length and width of the 100-inch TV are about 2.2x1.2m, which is roughly the size of a sports car - so "big", causing the large screen to "enter the house". The "first difficulty" is that it is difficult to enter the door, and the elevators, corridor corners, unit doors and other areas in ordinary residential areas all hinder the 100-inch TV from passing through; the "second difficulty" is that it is difficult to install on the wall, which not only requires the cooperation of many people and professional installation, but also requires the installation method and wall material. According to Hisense research data, the success rate of 100-inch LCD TV home installation is only 71.8%. Among the more than 70% of users who have successfully installed 100-inch TVs, there are mansions with high-door courtyards, and there are also many who can enter by using cranes, dismantling doors and windows. For families living in ordinary houses, 100 inches is still like a beautiful utopia.
It is encouraging that with the exploration of laser TV leader Hisense, the industry is gradually finding a solution. Not long ago, Hisense Laser TV Starlight S1 series of new products was officially released. As the "2024 100-inch replacement first choice" created by Hisense, the Starlight S1100-inch series not only inherits the advantages of the laser display category, but also comes with a foldable screen as standard to solve the problem of home entry; upgrade the eye protection ability and image quality and sound quality, and use a strong home integration ability and full of large resources to raise the user experience to a higher dimension. The Hisense Laser TV Starlight S1 series integrates excellent home entry experience, audio-visual experience, eye protection experience and home integration experience, and will become an important help to promote the popularization of 100-inch TVs to mass households.
Hisense Laser TV Starlight S1 aims at the "two major difficulties" in entering the home and provides accurate "sniping". In response to the "difficulty of entering the door", Starlight S1 adopts the innovative solution of "screen diaphragm can be curled and frame can be folded", which reduces the floor area by 50%, allowing the 100-inch giant screen to be unrestricted by doors and windows, and easily enter the stairs and elevators of residential areas. In response to the "difficulty of installation", the frame-type screen of Hisense Laser TV Starlight S1 is lighter in weight, narrower in the screen frame, and has a larger screen ratio than the non-foldable screen. The installation does not pick the wall, and the universality is stronger. There are also Hisense professionals on-site survey, installation and debugging. The nine-star SVIP service can deliver an IMAX home theater within 40 minutes, so that consumers do not
From transportation to installation, the Hisense Laser TV Starlight S1 series eliminates people's concerns about large-screen home entry, bringing users a "worry-free and reassuring" large-screen home entry experience, and the "100-inch era of" large-screen for every family "is no longer far away.
To eliminate "vision concerns", how can Starlight S1 achieve "three meters to see a hundred inches"?
Chinese users consider buying laser TV products
If you get spiritual satisfaction, you shouldn't have to worry about it, but the eyesight friendliness of TV has always been quite disturbing. In the past, large-screen TVs required a sufficient line of sight to be comfortable to watch, and if the line of sight was too close, it was easy to cause dizziness and fatigue. The damage to eyesight caused by watching traditional TVs at close range was also obvious. According to the "line of sight estimation formula" hotly discussed by netizens, the viewing distance = LCD TV diagonal distance × 3 (1 inch = 2.54 cm), then a 100-inch traditional TV requires an optimal viewing distance of 7.26 meters. Such a viewing distance is obviously not something that can be satisfied by the public living room. However, an ordinary residence with a line of sight of 3 meters in the living room can only be adapted to a traditional TV of 75 inches according to the line of sight reference on the Internet.
But now, people pursue large screens, but there is not enough line of sight in the living room. How can the contradiction between the two be solved? The solution given by Hisense Laser TV Starlight S1 series is to use powerful eye protection technology to break the line of sight confinement.
The laser TV comes with its own eye protection "buff". It adopts the principle of reflection imaging, the light is soft and not dazzling, and it is not tired to watch for a long time; the screen is not powered on to avoid damage to the eyes by electromagnetic radiation. According to the "2023 White Paper on the High-Quality Development of the Laser Display Industry" issued by the China Electronic Video Industry Association, 44% of Chinese users buy laser TVs for health eye protection. While inheriting the eye protection gene of laser TV, the Starlight S1 series has also upgraded its own eye protection capabilities. It has become the first 0 harmful blue light product in the industry to obtain the TÜV Rheinland eye protection certification. The eye protection strength is enough to meet the needs of users. The Starlight S1 series can be viewed comfortably at a line of sight of 3 meters, and most households in China currently have viewing conditions. Consumers have lost their "vision concerns". In the future, every family will "see a hundred inches in three meters", and the popularity of giant screens will pass through "a mountain".
Complete "spiritual satisfaction" with an immersive experience, allowing TV to provide emotional value
Behind the big screen craze, consumers' essence is still to pursue an enjoyable movie viewing experience. In a high-pressure modern society, people expect to enjoy a hearty home theater after their busy work, and use higher-definition image quality and more shocking sound effects to gain a strong sense of presence, release stress and heal themselves in the film. TV needs to provide emotional value. "Large screen" alone is not enough to shoulder the heavy responsibility of "spiritual satisfaction". Image quality and sound quality are also the main forces.
Since laser TVs use lasers with better monochromaticity and directionality as light sources, laser TVs have a higher color gamut and can more restore the true colors of the picture than traditional TVs. On this basis, the Starlight S1 series is equipped with Hisense's self-developed LPU digital laser engine, with high color gamut, high color accuracy, high dynamic clarity, and high perceived brightness, enabling it to restore more than 70% of the true colors recognized by the human eye, which is more than 20% higher than traditional TVs. The Starlight S1 has been certified by IMAX Enhanced, which means that its image quality can be compared with IMAX theaters.
A stunning movie viewing experience requires excellent sound quality, which allows the audience to deeply perceive and participate in the picture, providing an increase in information from acoustics for the movie viewing. The Hisense Laser TV Starlight S1 series has been tuned by Hisense's professional acoustics laboratory. Through the design of high-power audio and global sound field, it maximizes the three-dimensional sense and penetration of the sound, and the movie-grade sound effect is like the scene.
In addition, the Hisense Laser TV Starlight S1 series also provides an unexpected solution in terms of content, with a rich video resource built in, together with a strong sense of immersion, to meet users' spiritual needs for pleasure.
No, let the TV and home "please yourself" together.
Spiritual satisfaction comes when it is turned on and after it is turned off. The large screen is good, but the 100-inch behemoth occupies almost the entire wall of an ordinary family. If it cannot be perfectly integrated into the home, it will undoubtedly lead to a spicy "home improvement disaster". People who pursue "consumption pleasing themselves" do not want to settle for the abrupt design, but hope that the giant screen has both beauty and beauty. Manufacturers must solve the problem of home integration of products.
What kind of large screen has excellent home integration ability? First, it is tightly attached to the wall and "integrated" into the wall, and second, it is versatile in appearance, harmonious and durable. The traditional 100-inch TV host is thick, and there is a gap between the hanging and the wall. The distance from the wall to the screen can reach more than 10 cm, which is unsightly and leaves a large area of sanitary blind spots. In contrast, the Starlight S1 screen is as thin as 2 cm and weighs only 18kg, which can be seamlessly fitted to the wall, like a minimalist mural. At the same time, the Starlight S1 host is high-end and fashionable, and its strong integration provides a paradigm for the harmonious coexistence of TV and home.
From home experience, eye protection experience, to audio-visual experience, home experience, the 100-inch large screen can only support the spiritual needs of consumers and usher in true brilliance in the popularization of the whole people. Hisense Laser TV Starlight S1 responds to consumers' calls with technical strength, allowing the TV's own capabilities to move forward in sync with the meaning it carries.
Consumer demand is the ultimate force of industry evolution. Brands that can first propose solutions to consumer pain points can lead the development of the industry. The birth of Starlight S1 is the product evolution of Hisense Laser TV based on user requests, and it also brings inspiration to how the TV industry can adapt to new market trends. With the exploration and innovation of leading enterprises, China's TV industry will surely open up new growth space in consumption upgrading.
